Who are these choices relevant to?

Parents putting together an everyday breakfast for a toddler

For children aged 1 to 3, Voedingscentrum recommends wholemeal or brown bread with a variety of toppings. Chocolate sprinkles can be a sweet change, but they don’t have to be the regular choice.

Small households looking to waste less bread

Half a loaf may suit a household that doesn’t use much bread, as long as the portions are eaten or frozen in good time. According to Albert Heijn, AH Rond volkoren half contains 11 portions of 35 g.

Parents packing food for nursery or school

Check the current labels on both the bread and the topping for relevant allergens. Also ask the nursery or school about its food and allergen policy.

What should you look for when choosing?

First decide whether you’re looking for half a loaf or actual rusks; the nutritional information for one product doesn’t automatically apply to the other. Then consider how you’ll use the whole pack and what topping you’ll serve.

What to consider What to check before buying Who it matters to
Everyday bread Check whether you’re choosing wholemeal or brown bread, and compare the nutritional values per 100 g. Assess rusks separately. If you’re choosing bread for everyday breakfasts, you’ll want to know which type best suits your needs. For around 33% of consumers, the type of bread is the most important factor.
Pack size Compare the number of portions with how much your household eats, and check whether you can freeze any leftover bread. In a small household, I don’t want to buy more bread than we can use. That’s why around 27% of consumers prioritise finding a suitable pack size.
Allergens Read the current label on both the bread and the topping, including any information about traces. If needed, ask about the nursery or school’s policy. If food is going to nursery or school, I want to know in advance which ingredients may be an issue. Around 20% of consumers put this check first.
Sweet toppings Compare the sugar content per 100 g and the portion you plan to use; don’t assume the nutritional value from names such as ‘pure’ or ‘XXL’. If you want to offer chocolate sprinkles without making them the regular topping, think about how they fit into breakfast. Around 20% of consumers prioritise this consideration.

Common mistakes

  • Assuming ‘pure’ means low in sugar

    Albert Heijn lists De Ruijter Chocoladehagel puur as containing 64 g of sugars per 100 g. The product name alone doesn’t tell you enough about its nutritional value.

    Compare the nutrition table and take into account the portion you’ll actually use.

  • Choosing a large pack without planning how much you’ll use

    Half a loaf limits only how much bread you have at home at one time; you may still have portions left over. Voedingscentrum lists bread as one of the foods that is often wasted.

    Work out how much bread your household uses, and freeze portions if you won’t eat them in time.

  • Checking only the bread for allergens

    The AH bread variety reviewed contains wheat and rye, among other ingredients. De Ruijter Chocoladehagel puur lists milk and soya, so the topping needs checking too.

    When buying, read the current labels on both products. If the food is for nursery or school, ask about the setting’s policy.

  • Treating rusks and half a loaf as the same product

    Information about the portions and ingredients in half a wholemeal loaf doesn’t automatically describe the rusks you’re considering.

    First choose the type of product you want, then check its ingredients, nutritional information and portion size.

Brands to consider

De Ruijter

Makes chocolate sprinkles; Albert Heijn lists the De Ruijter Chocoladehagel puur variety reviewed as a 390 g pack.

  • Albert Heijn states that the cocoa in De Ruijter Chocoladehagel puur is Rainforest Alliance certified.
  • The same product information lists 64 g of sugars per 100 g, as well as milk and soya allergens. Check the current label when you buy it.

Venz

Jumbo lists several Venz varieties, including Venz XXL Hagelslag Melk in a 380 g pack.

  • The XXL variety reviewed has extra-large pieces, which may matter if that’s the product type you’re looking for.
  • For this milk variety, Jumbo lists 72 g of sugars per 100 g and milk, lactose and soya allergens. The size of the pieces says nothing about whether it’s suitable as an everyday topping.

Albert Heijn

A relevant option if you’re looking for half a wholemeal loaf: AH Rond volkoren half contains 11 portions of 35 g.

  • The product information lists 6.9 g of fibre per 100 g and iodised salt in the ingredients.
  • This bread contains cereals with gluten, including wheat and rye, and may also contain other allergens according to the product information. Read the label if you need to avoid particular ingredients.

Kiekeboe

ALDI Nederland lists Kiekeboe pure chocolate sprinkles in a 600 g pack.

  • ALDI Nederland states that the cocoa in this variety is Rainforest Alliance certified.
  • If you don’t use much, a 600 g pack calls for extra thought about how much you’ll actually use. Check the label for ingredients, allergens and nutritional information.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles suitable as a regular topping for a toddler’s breakfast?

Don’t make chocolate sprinkles the regular breakfast choice. For children aged 1 to 3, Voedingscentrum recommends wholemeal or brown bread with a variety of toppings. Its toddler meal plans include sweet toppings from time to time.

How much bread does Voedingscentrum recommend for a child aged 1 to 3?

Voedingscentrum recommends around two to three slices of bread a day, spread across breakfast and lunch. This is a general guideline; each child’s needs may differ.

How can I tell whether a half loaf contains iodised salt?

Read the ingredients list on the bread you buy. Albert Heijn lists ‘gejodeerd zout’ (iodised salt) for AH Rond volkoren half; this doesn’t tell you what’s in another loaf or in rusks.

Which allergens should I check in bread with chocolate sprinkles?

Check the current packaging for the bread and chocolate sprinkles separately. AH Rond volkoren half lists wheat and rye, among other ingredients; De Ruijter Chocoladehagel puur lists milk and soya. If the food is going to nursery or school, also ask about that setting’s policy.