Who is this choice relevant to?

Students on a tight lunch budget

You want to know how many usable lunch portions you’ll get from a pack and whether you’ll finish it. Jumbo’s range of toast products includes a variety of pack sizes and product types.

Students who regularly eat the same lunch base

You’re looking for information about whole grains and fibre as well as crunch. The Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as often as possible. If you’re choosing a bread alternative, check the product’s own description and nutritional information.

Students who need to check ingredients

You want to take something dry with you, but first need to make sure its ingredients are right for you. Albert Heijn’s product information for Van der Meulen Melba Toast Wholemeal and Bolletje Breakfast Crackers Multiseed lists several gluten-containing cereals and sesame. Always check the packaging of the product you’re buying.

What should you look for when choosing?

First decide whether you want individual pieces of toast for a small portion or a base for lunches you eat regularly. Then compare how much of a pack you’ll use, and read the product description and nutritional information.

What to considerWhat to check before buyingWho it matters to
Usable portions Check the net weight and portion size, and consider whether you’ll finish the pack. When my lunch budget is tight, I mainly want to avoid leaving some of the pack unused. Around 45% of consumers prioritise making the most of what they buy.
A base for regular lunches Look for the wholemeal label and compare fibre per 100 g. Also consider whether bread, toast or crispbread works best for your lunch. For lunches I take with me regularly, the type of grain and nutritional information matter more to me than crunch alone. Around 36% of consumers prioritise this.
Portability and ingredients Check the allergen declaration, storage instructions and salt content per 100 g. I want my lunch to be easy to take with me, but I need to know what’s in it before I buy. For around 19% of consumers, practical and personal suitability matters most.

Common mistakes

  • Assuming a big pack is automatically the right choice

    The toast products in Jumbo’s range come in different pack sizes. A larger pack may not suit your lunch routine if you only eat toast occasionally.

    Think about how many portions you’ll use and check how to store the product once opened.

  • Using party toast as your everyday bread base without a second thought

    Toast is often grouped with party snacks, while the Netherlands Nutrition Centre highlights the choice between white, brown and wholemeal bread.

    If you regularly take a bread-style lunch with you, compare wholemeal bread and products explicitly labelled as wholemeal, too.

  • Assuming that several grains means wholemeal

    According to the Netherlands Nutrition Centre, toast and crackers can only be labelled wholemeal if the flour used is entirely wholemeal. A mention of seeds or several types of grain doesn’t mean the same thing.

    Read the product description and ingredients list, then compare the fibre per 100 g.

  • Leaving allergen and salt checks until after you buy

    Albert Heijn lists wheat, sesame and soya among the allergens in Van der Meulen Melba Toast Wholemeal, along with 1.9 g of salt per 100 g. This information applies to that product, not all toast.

    Check the current allergen declaration and nutritional information for the variety you choose, even if you’re eating it with toppings.

Brands to consider

Jumbo

Jumbo’s own-brand range includes Mini Crackers Natural, Crispy Toast and Fornaccini Toast.

  • The different pack sizes make it easy to compare formats and product types.
  • A mini cracker and a piece of toast aren’t automatically interchangeable as a base for the same topping, so check each pack individually.

Van der Meulen Melba

Melba toast is an option if you’re looking for small, crunchy portions to top. It’s available in natural and wholemeal varieties.

  • Albert Heijn lists Melba Toast Wholemeal as six packs of six pieces of toast, with 9.7 g of fibre per 100 g.
  • The same product information lists wheat, sesame and soya among the allergens. Check the variety and the current packaging.

Bolletje

Alongside toast-style products, Bolletje also makes crackers, crispbread and breakfast crackers you can compare as a base for lunch.

  • The range includes different product formats, so you can choose between individual crackers and crispbread.
  • Bolletje lists both wholemeal wheat flour and wheat flour in its Multiseed Breakfast Crackers. Read the ingredients rather than relying on the name alone.

Joybuy products for a crunchy lunch

These crackers, breakfast biscuits and crispbread are worth considering alongside toast and wholemeal bread. Check each product’s format, packaging and ingredients to see whether it suits your lunch.

Wasa Sourdough Rye Crackers, 235 g

Wasa Sourdough Rye Crackers, 235 g

A crunchy rye cracker for lunch, in a 235 g pack. Check the packaging for the allergens and nutritional information that matter to you.

View at Joybuy
Wasa Breakfast Biscuits Sesame, 250 g

Wasa Breakfast Biscuits Sesame, 250 g

Consider these breakfast biscuits if you’d like to take something different from individual pieces of toast with you. The pack contains 250 g. Check the ingredients and portion sizes before choosing them for lunch.

View at Joybuy
g'woon Wholemeal Crispbread, 375 g

g'woon Wholemeal Crispbread, 375 g

A 375 g pack for anyone considering crispbread as a base for lunch. Before choosing, check the label for the ingredients, wholemeal description and allergens.

View at Joybuy

Frequently asked questions

Is toast a good regular base for my campus lunch?

Toast can work if you want small, crunchy portions with toppings, but for lunches you eat regularly, also compare wholemeal bread and bread alternatives labelled as wholemeal. The Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as often as possible. Also consider the portion sizes and nutritional information of the product you choose.

How can I tell if toast or crackers are wholemeal?

Look for the wholemeal label on the packaging and read the ingredients list. According to the Netherlands Nutrition Centre, toast and crackers can only be labelled wholemeal if the flour used is entirely wholemeal; having several grains or seeds doesn’t mean the same thing.

What should I check if I’m having toast with toppings?

Check the nutritional information for both the toast and the toppings, including the salt content. Albert Heijn lists 1.9 g of salt per 100 g for Van der Meulen Melba Toast Wholemeal. This figure doesn’t apply to another variety or to your whole lunch.

Does all toast contain iodine from baker’s salt?

You can’t tell from the type of product alone. The Netherlands Food and Consumer Product Safety Authority describes the conditions under which iodine may be present in bakery products through baker’s salt; that doesn’t mean every toast product contains it. Check the packaging or ask the manufacturer about a specific product.

Which allergens should I check in toast and crackers?

Always check the allergen declaration on the specific pack. For Van der Meulen Melba Toast Wholemeal, Albert Heijn lists wheat, barley, rye, sesame and soya among the allergens. For Bolletje Multiseed Breakfast Crackers, Bolletje lists gluten-containing cereals and sesame among others. Ingredients therefore vary from product to product.