Who are these options for?

Breakfast lovers who want to slice their own thick bread

If you want a bread-like base for a generous layer of sweet toppings, slicing it yourself gives you control over the thickness. A Jumbo recipe calls for thickly sliced bread that you slice yourself.

Shoppers specifically looking for wholegrain

If you eat this for breakfast regularly, you may want to know whether the product is genuinely wholegrain rather than judging by its dark colour or seeds. According to the Netherlands Nutrition Centre, the wholegrain label on toast and crackers can only be used for products made from 100% wholemeal flour.

Shoppers who prefer a crunchy base for their toppings

A rectangular shape or a small, crunchy portion may matter more to you than a thick slice. ALDI describes its toast as rectangular; according to Albert Heijn’s product description, its wholegrain Melba toast is made from thin slices.

What should you look for when choosing?

Slice thick bread yourself

Choose this if: you want a bread-like slice and would like to choose the thickness yourself for a generous layer of sweet toppings.

Bear in mind: this isn’t ready-made crisp toast, so you’ll need to slice the bread yourself.

Rectangular crisp toast

Choose this if: a crunchy, rectangular base for your toppings matters more to you than a thick slice of bread.

Bear in mind: the rectangular shape of the toast described by ALDI doesn’t tell you how thick or sturdy it is.

Wholegrain Melba toast

Choose this if: you want small, crunchy wholegrain toast slices rather than a thick slice.

Bear in mind: according to Albert Heijn’s product description, this Melba toast is made from thin slices.

What to consider What to check when buying Who it matters to
Thickness and sturdiness If thickness is the deciding factor, choose bread you can slice yourself. For crisp toast, check its actual shape and how easily it breaks. I want plenty of room for sweet toppings without a thin piece of toast limiting my options. For around 50% of consumers, having a sturdy base they can choose the thickness of is the top priority.
Wholegrain base Look for the word ‘wholegrain’ on the exact pack and, if you like, compare the nutritional information per 100 g or per portion. If I eat this breakfast regularly, I want to be able to check whether my bread or toast is genuinely wholegrain. Around 30% of consumers prioritise a verifiable wholegrain option.
Ingredients and allergens Read the ingredients list and allergen information for the variant you’ve chosen, including any ‘may contain’ warnings. If I need to avoid certain ingredients, the information on my own pack needs to be accurate. For around 20% of consumers, that reassurance is their main concern when choosing.

Common mistakes

  • Assuming large or rectangular toast is a thick slice

    A larger base for your toppings can be handy, but on its own it tells you nothing about thickness or how easily it breaks. ALDI describes its crisp toast as rectangular; that doesn’t make it the same as thickly sliced bread.

    If thickness is the deciding factor, choose bread you can slice yourself or check the toast before judging it by its shape.

  • Choosing Melba toast when you want thick breakfast toast

    According to Albert Heijn’s product description, the bread for its wholegrain Melba toast is first cut into thin slices. That won’t suit you if a thick slice is your main requirement.

    Choose Melba toast if you want small, crunchy portions; if you want to choose the thickness yourself, opt for bread you can slice.

  • Focusing only on the toast, not the toppings

    Choosing a wholegrain base doesn’t tell you everything about your breakfast. The Netherlands Nutrition Centre points out that sweet and savoury toppings can sometimes contain a lot of sugar, salt or saturated fat.

    So check the ingredients and nutritional information for the toppings you plan to use as well.

  • Relying on information for a different variant

    Ingredients and allergen information can vary by flavour or product variant. A description of one type of toast is no substitute for checking the label on another.

    If you need to avoid an ingredient, always check the packaging of the exact product you’re choosing.

Brands and ranges to consider

Van der Meulen / Melba

Worth a look if you want to compare plain, wholegrain, sesame or multigrain Melba toast; Jumbo lists these varieties in its range.

  • There are several Melba varieties, so you can compare the flavour and product description on each pack.
  • The wholegrain Melba toast on Albert Heijn’s product page is made from thin slices, so it isn’t thick toast.

Bolletje

An alternative to consider if you’re looking at other crunchy breakfast products as well as toast.

  • Bolletje’s range includes breakfast crackers, crispbread and rusks.
  • These product categories aren’t the same as thickly sliced toast; choose based on the shape and product information of the specific pack.

ALDI-huismerken, waaronder Van Vlegelaar, Sun Snacks en Goud Gebakken

Worth considering if you’re looking for a larger or rectangular crunchy base for toppings.

  • ALDI describes Van Vlegelaar Krokante Tarwe Toast as rectangular, oven-baked toast.
  • Rectangular describes the shape, not the thickness of each slice; check whether the specific product suits your toppings.

Jumbo

A supermarket range where you can compare different types of toast and mini crackers.

  • Jumbo’s online toast category features both own-brand products and options from other brands.
  • Jumbo Knapperige Toast with olives and sun-dried tomatoes has a savoury flavour; check the variety if you’re planning to add sweet toppings.

Lidl

A place to look if you’re interested in Melba toast or rye breakfast crackers.

  • Lidl has product pages for Melba toast and rye breakfast crackers.
  • These two product pages say the products are sold in store; check the packaging there for the exact product information.

Bread to slice yourself at Joybuy

These two Lekhaven Bakkerij bread packs suit anyone who wants to slice their own bread for a sweet breakfast. One pack contains two loaves of 550 g, while the other contains one loaf of 550 g; neither is ready-made thick toast. Once prepared, decide for yourself which slice thickness and toppings work for you.

Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g

For anyone who wants to choose the thickness of their bread slices for a sweet breakfast. This variant contains two loaves, each weighing 550 g. Allow time to defrost and bake before slicing; if a fully wholegrain loaf matters to you, check the ingredients on the pack too.

View at Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

For anyone who wants to use one loaf and choose the slice thickness themselves. This pack contains one round loaf weighing 550 g. Allow time to defrost and bake before slicing; if you’re choosing it for its wholegrain qualities, check the ingredients on the exact pack rather than relying on the product name alone.

View at Joybuy

Frequently asked questions

Is Melba toast suitable if I’m looking for a genuinely thick slice?

Not if thickness is your main requirement: according to Albert Heijn’s description of its wholegrain Melba toast, the bread is cut into thin slices and then toasted. Choose bread you can slice yourself if you want to control the thickness.

Is rectangular toast thickly sliced too?

Not necessarily: rectangular describes the shape, not the thickness. ALDI describes its toast as rectangular and oven-baked; check the product itself if thickness or how easily it breaks matters for your toppings.

How can I tell if toast is wholegrain?

Check that the packaging actually says ‘wholegrain’. According to the Netherlands Nutrition Centre, this label can only be used on toast and crackers made from 100% wholemeal flour; a dark colour or seeds are no substitute.

Can I assume my toast contains iodised baker’s salt?

No, don’t assume it does. Brood.net Professionals states that using iodised baker’s salt is not a legal requirement in the Netherlands. If the type of salt used matters to you, read the ingredients list on the pack you’ve chosen.

What should I check if I need to avoid certain ingredients?

Read the ingredients and allergen information on the pack of the exact toast or bread variant you’ve chosen, including any ‘may contain’ warnings. Don’t assume information for another flavour or product version applies to yours.