Who is this choice relevant to?

Parents of fussy toddlers

If your child doesn’t feel very hungry in the morning, a calm mealtime and a small portion can make it easier to offer them something to eat. The Netherlands Nutrition Centre also suggests offering variety and, if needed, trying a later mealtime; crisp toast doesn’t have to replace your usual choice of bread.

Parents who want to identify wholemeal products

With a toast mix or multigrain product, the name alone doesn’t give you the full picture of the grains it contains. The ingredients list and nutritional information per 100 g make it easier to compare products on a like-for-like basis.

Parents who need to check allergens or packing rules

Check the latest label on toast if your child needs to avoid certain ingredients. Before packing anything, also ask the school or childcare setting what rules apply.

What should you look for when choosing?

First decide what role the product will play: everyday bread as a staple, or toast for a change. Then compare the ingredients and consider whether your toddler is comfortable with the texture.

Everyday wholemeal or brown bread

When to choose it: As the regular bread choice for breakfast and lunch for a child aged 1 to 3, as recommended by the Netherlands Nutrition Centre.

Keep in mind: If your child isn’t very hungry in the morning, you could offer smaller pieces or save part of breakfast for later.

Wholemeal toast

When to choose it: When you want to offer a small, crisp change and your child can chew this texture comfortably.

Keep in mind: Toast doesn’t automatically replace your usual sandwiches; check the salt and allergens on the label too.

Multigrain or mixed-grain toast

When to choose it: When you’ve looked at the ingredients and have deliberately chosen that mix of grains.

Keep in mind: Multigrain doesn’t mean 100% wholemeal: Jumbo lists both 45% wholemeal wheat flour and wheat flour for Van der Meulen Melba Multigrain Toast.

What to consider What to check when buying Who should pay particular attention?
Everyday bread and fibre For regular meals, check whether you’re choosing wholemeal or brown bread. For toast, check which types of flour it contains. I don’t want an appealing piece of toast to quietly displace everyday bread. For around 36% of consumers, that daily bread staple comes first.
Acceptance and texture Choose a portion your child is willing to try and check whether they can chew the crisp product comfortably. If my toddler eats little at breakfast, I want to offer something without insisting on a large portion. Around 29% of consumers give this acceptance at breakfast top priority.
Allergens and packing Read the latest label, including warnings about possible traces, and ask the school or childcare setting about its own rules. If my child needs to avoid certain ingredients, I need to know what’s in the product before serving or packing it. This check matters most to around 21% of consumers.
Ingredients and salt Compare the proportion of wholemeal ingredients, as well as the stated fibre and salt, per 100 g. I don’t want to mistake a mix for 100% wholemeal, and I want to compare labels fairly. This is the main concern for around 14% of consumers.

Common mistakes

  • Assuming ‘multigrain’ means ‘100% wholemeal’

    A multigrain product can also contain standard flour. For Van der Meulen Melba Multigrain Toast, Jumbo lists 45% wholemeal wheat flour alongside wheat flour.

    If the proportion of wholemeal ingredients matters to you, read the ingredients list and compare fibre on the same basis.

  • Using toast in the same way as everyday bread

    The Netherlands Nutrition Centre recommends wholemeal or brown bread for breakfast and lunch for children aged 1 to 3. A crisp piece of toast isn’t automatically an equivalent replacement for an ordinary slice of bread.

    Use toast for a change if you like, and choose your everyday bread separately.

  • Checking salt and allergens only after buying

    Jumbo lists 1.9 g of salt per 100 g for Van der Meulen Melba Wholemeal Toast. The melba toast varieties reviewed also list various gluten-containing grains and other allergens.

    Compare salt per 100 g and check the latest packaging before use, especially if you’re packing toast for school or childcare.

  • Assuming every toddler can chew crisp toast easily

    The right size of piece depends on how your child chews. The Netherlands Nutrition Centre recommends staying nearby while they eat.

    Have your child eat calmly while sitting down, make the pieces smaller if you’re unsure, and choose a different texture if they struggle with the toast.

Relevant brands to compare

Van der Meulen / Melba

A useful benchmark for thin, crisp wholemeal and multigrain toast; assess each variety separately.

  • For its wholemeal variety, Jumbo lists 9.7 g of fibre and 1.9 g of salt per 100 g.
  • According to Jumbo, its multigrain variety contains both 45% wholemeal wheat flour and wheat flour. Check the allergens on the packaging you choose too.

Jos Poell

A useful benchmark for wholemeal toast. For the variety reviewed, Albert Heijn lists wholemeal wheat flour and 10 g of fibre per 100 g.

  • The listed ingredients and nutritional values make it possible to compare this product with other varieties of toast.
  • Albert Heijn lists this variety as discontinued; check availability and read the latest allergen information on any pack you buy.

Bread products on Joybuy

These products are bread options for anyone considering a bread-based breakfast as well as toast; they are not confirmed toast varieties. Check the grain composition on each product’s packaging before choosing it as wholemeal bread.

Lekhaven Bakkerij Whole Wheat Country Round Bread, two loaves of 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g

A bread option if you’re choosing ordinary sandwiches instead of toast. The pack contains two 550 g loaves; check the proportion of wholemeal flour to standard flour on the label.

Defrost and bake the bread before use, then leave it to cool. Check the allergens and offer your toddler pieces they can chew comfortably.

View on Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

A single loaf for anyone who wants to choose a bread staple without buying toast. The loaf weighs 550 g; check the ingredients list if you’re looking for wholemeal ingredients only.

Defrost, bake and leave to cool before use. Check the label for wheat and other allergens, and choose a piece size that suits how your child chews.

View on Joybuy
Bolletje Rye Bread Bun, 500 g

Bolletje Rye Bread Bun, 500 g

A rye product to consider as an alternative to toast as part of a bread-based breakfast. Check the product type on the packaging: the title says bun, while the description refers to rye bread.

Also check the ingredients and allergens if wheat, rye or gluten are important to your choice. Consider the texture and piece size before offering it to a toddler.

View on Joybuy

Frequently asked questions

Can toast replace everyday bread at a toddler’s breakfast?

Don’t assume it can. The Netherlands Nutrition Centre recommends wholemeal and brown bread for breakfast and lunch for children aged 1 to 3, and suggests around two to three slices a day. It’s better to offer toast for a change rather than as an automatic replacement.

How can I identify wholemeal toast among multigrain varieties?

Read the ingredients list rather than relying on the product name alone. For Van der Meulen Melba Multigrain Toast, Jumbo lists both 45% wholemeal wheat flour and wheat flour; also compare the nutritional information per 100 g.

Can I pack toast for my child if they need to avoid allergens?

Only if the latest ingredients and allergen information are suitable for your child’s needs and the school or childcare setting allows the product. Check warnings about possible traces too. The Netherlands Food and Consumer Product Safety Authority describes allergen labelling for prepacked foods, but you’ll need to ask the setting directly about its own rules.

How should I offer crisp toast to a toddler?

Have your child eat calmly while sitting down and stay with them, as the Netherlands Nutrition Centre recommends to help prevent choking. Make the pieces smaller if you’re unsure about their ability to chew, and choose a different texture if crisp toast isn’t suitable.