Who are smaller portions useful for?

Coffee drinkers who serve a little at a time

If you don’t want to put out a whole platter every time, clearly defined portions can help you open only what you need. Compare the number of pieces or the weight per portion, and check separately whether each portion stays sealed until you use it.

People sharing a coffee table

If you’re serving several guests at once, a larger pack of plain Melba toast may suit your plans better. If individually wrapped portions are essential, don’t assume that’s the case just from the product name Melba toast.

Coffee drinkers with dietary or allergen requirements

A small portion tells you nothing about the ingredients. Choose the right product variant and check the current label for ingredients and allergens. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly indicated on the labels of prepacked foods.

What should you look for when choosing?

First decide how much you want to open for each coffee break, and whether individually sealed portions are essential. Then compare the type of product, its flavour and the information on the label.

What to considerWhat to check when buyingWho is this important for?
Small portions Look for clearly stated portions, such as 8 × 5 pieces or 6 × 35 g, and check whether the portions are individually sealed. If I only want to open a few pieces of toast with my coffee, I want to be able to keep the rest without opening them straight away. That’s why around 36% of consumers prioritise small portions.
Matching the amount to your group Compare the amount per portion with the number of people you’re serving. For a small or changing group around the coffee table, I don’t want to open more than we’ll eat at once. Around 29% of consumers prioritise this.
Diet and allergens Check the current ingredients, allergens and any gluten-free claim for the exact variant you’ve chosen. If an ingredient or allergen affects my choice, the label matters more than the portion size. This is the top concern for around 21% of consumers.
Flavour and type of product Choose between plain toast or mini crackers for toppings, and a seasoned snack cracker. If I want to choose the toppings myself, I’m looking for something different from a cracker with tomato and herbs. This flavour choice is decisive for around 14% of consumers.

Common mistakes

  • Assuming portions are individually sealed

    A pack marked 8 × 5 pieces, or one containing two trays, tells you how many portions it contains, but not necessarily how each portion is sealed.

    Check the product packaging to see whether the portions are individually sealed if you want to open them at different coffee breaks.

  • Treating Melba toast, mini crackers and snack crackers as the same thing

    A plain product for toppings serves a different purpose at the table from Bolletje Ciabatta Snack Crackers with tomato and herbs. Similar portion sizes don’t make these products interchangeable.

    First choose the flavour and type of product you want, then compare the pack sizes.

  • Relying on old online product information for allergen details

    Ingredients and allergen information can change. That’s why Albert Heijn recommends checking the packaging, even if you already know the product.

    Check the label of the exact variant you’re buying every time.

  • Assuming all toast is made with iodine-enriched baker’s salt

    The word ‘toast’ in a product name doesn’t tell you whether that variant is made with baker’s salt containing iodine.

    Check the ingredients list for the specific product if its composition matters to your choice.

Brands and product ranges compared

Jumbo

Jumbo lists its Mini Crackers Naturel and Olijfolie & Oregano as 8 × 5 pieces.

  • The amount per portion is clearly stated for these variants.
  • Check separately whether each portion is sealed in the way you need.

LU

Jumbo lists LU Mini Crackers Naturel as a 250 g pack containing 8 × 5 pieces.

  • The stated pack format makes the number of pieces per portion clear.
  • A mini cracker isn’t automatically the same product as traditional Melba toast.

Schär

Jumbo lists Schär Gluten Free Crackers as 6 × 35 g.

  • The product listing states both that it’s gluten-free and the amount per pack portion.
  • Check the current ingredients and allergen information for the variant you choose.

Bolletje

Bolletje says its Ciabatta Snack Crackers Tomato & Herbs are packed in pairs.

  • The brand explicitly states that they’re packed in pairs.
  • Tomato and herbs make these seasoned snack crackers, rather than plain toast for a range of toppings.

Melba / Van der Meulen

Albert Heijn lists Van der Meulen Rice Toast Naturel as two trays weighing 65 g in total. Melba toast is a different product range; the name alone doesn’t tell you whether portions are individually wrapped.

  • For Rice Toast Naturel, the pack is stated to be divided between two trays.
  • If separate portions are essential, check the packaging of the specific Melba toast variant.

Joybuy products for coffee time

These toast and mini crackers are suited to short coffee breaks, but differ in product type, flavour and stated pack size. If you want to keep portions unopened separately, check how they’re sealed on the packaging of each product.

Thinmax Golden Danish Toast, 4 × 85 g

Thinmax Golden Danish Toast, 4 × 85 g

A toast option if you’re looking for a pack with four 85 g portions to enjoy over several coffee breaks.

Check how the portions are sealed. If you have an allergy, check the current ingredients and allergen information.

View on Joybuy
LU Mini Cracker Natural, 250 g

LU Mini Cracker Natural, 250 g

A plain mini cracker for anyone who likes to choose their own toppings to enjoy with coffee.

The pack states 250 g. Before buying, check how it’s divided and sealed if separate portions are important to you.

View on Joybuy
LU Minicracker Salt, 250 g

LU Minicracker Salt, 250 g

A salted mini cracker for anyone looking for that flavour for a small get-together.

The pack states 250 g. Compare the portion sizes and nutrition information per 100 g, and check the current allergen information on the label to make sure they suit your needs.

View on Joybuy
LU Tomato and Basil Mini Crackers, 3 × 250 g

LU Tomato and Basil Mini Crackers, 3 × 250 g

Mini crackers with tomato and basil, if you’d like to serve a seasoned option instead of plain toast.

The title states 3 × 250 g. Check the pack to see how each pack is divided and whether smaller portions are individually sealed.

View on Joybuy

Frequently asked questions

Are all multipacks of toast individually wrapped?

No. A multipack or total weight doesn’t mean that every portion is individually sealed. Jumbo and LU list specific mini crackers as 8 × 5 pieces, Schär lists 6 × 35 g, and Bolletje says its Ciabatta Snack Crackers are packed in pairs. Check how the portions are sealed for each product.

Which crackers can I look at if I need a gluten-free option?

Schär Gluten Free Crackers are listed as a product in 6 × 35 g portions. Before buying, check the current label on that exact variant for its gluten-free claim, ingredients and allergens.

Does all toast contain iodine-enriched baker’s salt?

You can’t tell from the type of product alone. If the presence of baker’s salt matters to your choice, check the ingredients list for the variant you’ve chosen.

Why should I read the packaging if I already know the online product information?

Because ingredients and product information can change. Albert Heijn recommends checking the packaging, especially if your choice depends on ingredients, allergens or a specific variant.