Who is this choice relevant to?

Fussy eaters looking to try more wholemeal

If you don’t want to switch straight from light toast to a fully wholemeal variety, a multigrain option containing both wholemeal flour and wheat flour could be a good fit. Check the label for the proportion of wholemeal flour and the fibre per 100 g: according to the Netherlands Nutrition Centre, ingredients are listed in descending order by quantity.

People having lunch on their own and comparing fibre

Your choice of toast base can make a difference to a small lunch. For the wholemeal toast varieties reviewed, Jumbo and Albert Heijn list 9.7 and 10 g of fibre per 100 g respectively. Also compare the packaging and what you eat with your meal.

People using toast as a base for toppings

If you mainly use toast as a base for toppings, the crispness you want may matter more than the proportion of wholegrain. Haust describes its Crisp Toast as double-baked in the oven and designed to stay crisp for longer under toppings; check separately whether the ingredients and nutritional information suit your needs.

What should you look for when choosing?

When choosing toast for one, start by deciding what matters most to you. The product name, nutritional information and packaging each answer a different question.

What to consider What to check when buying Who it matters most to
Making the switch to wholemeal Check which grains and types of flour are listed in the ingredients. Compare the stated proportion of wholemeal flour and the fibre per 100 g. I’m looking for toast made with both wholemeal flour and wheat flour, as fully wholemeal isn’t my first choice. Around 36% of consumers prioritise this transition.
Fibre Check whether the toast is labelled wholemeal, then compare the fibre per 100 g across the varieties you’re considering. For my small lunch, I mainly want to know how much fibre the toast base contains. This is the top priority for around 29% of consumers.
Portion size and crispness Compare the number of toast pieces, any individual packs and the storage advice. Consider separately which toast you want to use for your toppings. If I’m only using a few pieces of toast or adding toppings, I want practical packaging and the texture I’m after. This matters most to around 21% of consumers.
Allergens and salt Check the current packaging for ingredients, highlighted allergens and salt per 100 g. I need to check whether the ingredients are suitable for me, or I want to compare the salt content. Around 14% of consumers put this label check first.

Common mistakes

  • Assuming multigrain means fully wholemeal

    Multigrain toast can contain both wholemeal flour and wheat flour. According to Jumbo’s product information, Van der Meulen Melba Multigrain Toast contains 45% wholemeal wheat flour, as well as wheat flour. So the name alone doesn’t tell you whether a variety matches your preference for wholemeal.

    Read the ingredients list and compare the fibre per 100 g rather than relying on the name or colour.

  • Treating all wholemeal toast as the same

    Nutritional values and allergens vary between wholemeal varieties too. Jumbo lists 9.7 g of fibre and 1.9 g of salt per 100 g for Van der Meulen Melba Wholemeal Toast; Albert Heijn lists 10 g of fibre and 1.64 g of salt per 100 g for Jos Poell Wholemeal Toast.

    Compare the current labels of the varieties you want to buy and check which packaging format suits the amount you use.

  • Confusing crispness with a wholemeal base

    Toast designed to stay crisp under toppings doesn’t have to be wholemeal. In the variety described by Jumbo, wheat flour is listed first in the ingredients for Haust Crisp Toast.

    Choose this toast for the texture you want; compare it with a clearly labelled wholemeal variety if the type of grain matters more to you.

  • Assuming all toast contains iodine

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So don’t assume toast contains iodine just because it’s a bakery product.

    Check the ingredients on the packaging or ask the manufacturer or baker which salt was used for that particular toast.

Brands and ranges compared

These examples show which product features you can compare. The nutritional values and packaging mentioned apply to the specific varieties, not every product from a brand.

Van der Meulen

The Melba toast varieties reviewed are available in multigrain and wholemeal options, both worth considering if you’re planning small meals with toast.

  • According to Jumbo’s product information, Melba Multigrain Toast contains 45% wholemeal wheat flour, 7.5 g of fibre and 1.5 g of salt per 100 g. Melba Wholemeal Toast contains 9.7 g of fibre per 100 g.
  • According to Jumbo, the wholemeal variety contains 1.9 g of salt per 100 g. Check the allergens on the current packaging for both varieties.

Jos Poell

The Wholemeal Toast variety reviewed consists of small pieces that can be used as a base for toppings.

  • Albert Heijn lists 27 pieces in a 90 g pack, with 10 g of fibre and 1.64 g of salt per 100 g.
  • According to the product information, this variety contains wheat and gluten and may contain traces of egg, milk, soya and sesame. Albert Heijn’s product page lists this specific item as no longer available in its range.

Haust

The Crisp Toast variety reviewed is designed to be eaten with toppings. Haust describes it as double-baked in the oven.

  • The product description shown by Jumbo highlights how well the topped toast retains its crispness.
  • Wheat flour is listed first in the ingredients for this variety. Jumbo lists 1.6 g of salt, 7.2 g of sugars and 10.1 g of fat per 100 g; check the allergens on the packaging too.

ALDI

ALDI’s Netherlands range page lists wholemeal toast, plain toast and varieties with pumpkin and sunflower seeds.

  • These varieties offer different starting points for comparing grain types and ingredients.
  • Check the ingredients and nutritional information on the packaging you choose; the range page doesn’t provide the same product details for every variety.

Lidl / Tastino

Lidl lists a 210 g Tastino wholemeal cracker. It’s an alternative to consider if you’re open to crackers instead of toast.

  • The product type and pack weight make it clear what you’re comparing with a pack of toast.
  • A wholemeal cracker isn’t the same type of product as toast. Compare the ingredients and nutritional values on the specific packs before making your choice.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is multigrain toast the same as wholemeal toast?

No. The word multigrain doesn’t automatically mean the toast is fully wholemeal. According to Jumbo, Van der Meulen Melba Multigrain Toast contains 45% wholemeal wheat flour as well as wheat flour. So compare the ingredients and fibre per 100 g for the variety you want to buy.

Which pack is handy for a meal for one?

A pack is suitable for one person if the number of toast pieces and any individual packs match what you use. According to the product information consulted, Van der Meulen Melba Wholemeal Toast comes in six packs of six pieces. Follow the storage advice on the packaging for the variety you choose.

Does toast always contain iodine from baker’s salt?

No. You can’t assume that every variety of toast contains iodine. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the label or ask the manufacturer or baker which salt the product contains.

Where can I check the allergens in wholemeal toast?

Check the current packaging for the exact variety you’re buying. Jumbo’s product information lists wheat, barley, rye, sesame and soya among the allergens in Van der Meulen Melba Wholemeal Toast; Albert Heijn lists wheat and gluten for Jos Poell Wholemeal Toast, which may also contain traces of egg, milk, soya and sesame.