Who might find this choice useful?

The host looking for a middle ground

You don’t want to serve only plain or wholemeal toast. The Melba Multigrain Toast described by Jumbo combines 45% wholemeal wheat flour with wheat flour. Check the ingredients list to see whether that combination suits what you’re looking for.

The host keeping an eye on fibre

You’re looking for a clearly labelled wholemeal alternative and want to compare fibre content. The Netherlands Nutrition Centre lists 0.5 g of fibre for a 6 g wholemeal toast. Use the nutritional information on the exact pack to help you choose.

The host who needs to check allergens

You’re serving guests for whom the ingredients in both the toast and the toppings matter. The multigrain and wholemeal options described contain several allergens, including wheat and sesame.

What should you look for when choosing?

First decide whether you’re looking for a blend of flours, a clearly labelled wholemeal option or a plain alternative. Then compare the exact products.

Multigrain

Choose this when: you’re looking for one option made with both wholemeal wheat flour and wheat flour, such as the Melba Multigrain Toast described by Jumbo.

Bear in mind: this option contains wheat, oats, rye, sesame and soya, among other ingredients.

Wholemeal

Choose this when: you want an explicitly wholemeal product and would like to compare the fibre content on the packaging.

Bear in mind: the Melba Wholemeal Toast described also contains several allergens, including wheat, sesame and soya.

Plain

Choose this when: you want to offer a plain toast option alongside a multigrain or wholemeal variety.

Bear in mind: the word ‘plain’ alone tells you nothing about the fibre content or allergens.

What to considerWhat should you check?Who is it important for?
A blend of flours Check which flours are listed in the ingredients and whether a wholemeal proportion is specified. If I’m serving one type to please fussy eaters, I want to see whether it contains both standard flour and a wholemeal ingredient. This is the main consideration for around 43% of consumers.
Fibre and wholemeal content Compare the fibre per 100 g and check whether the option is labelled as wholemeal. I’d rather choose a clearly labelled wholemeal option and be able to check its fibre content. Around 29% of consumers make this their top priority.
Allergens Check the latest ingredients and allergen information for both the toast and the toppings. When I’m hosting guests with a food allergy, I need to know which ingredients I’m serving and whether cross-contamination could occur. This check matters most to around 28% of consumers.

Common mistakes

  • Assuming multigrain means completely wholemeal

    The Melba Multigrain Toast described by Jumbo contains both 45% wholemeal wheat flour and wheat flour. So the product name doesn’t mean that all the flour is wholemeal.

    Read the ingredients list and compare the fibre per 100 g if the wholemeal content matters to your choice.

  • Choosing a blend without checking the allergens

    The multigrain option described contains wheat, oats, rye, sesame and soya, among other ingredients. The wholemeal option described also contains several allergens.

    Check the packaging for both the toast and the toppings. If you’re serving guests with a food allergy, take possible cross-contamination into account.

  • Treating a product page as the definitive label

    Ingredients, nutritional values and allergen information can change when a product is updated.

    Use product pages to compare options, then check the packaging of the product you’ve actually bought before serving it.

Relevant brands and product ranges

Van der Meulen / Melba

Jumbo lists Melba Toast in plain, wholemeal and multigrain varieties.

  • The varieties offer separate options for plain toast, a wholemeal product and a blend of flours.
  • Ingredients and nutritional values vary by variety; check the allergens on the packaging you choose too.

Albert Heijn

Albert Heijn lists both its own-brand party toast and Melba products in its range.

  • AH Melba Toast Plain is an own-brand option to compare with the branded varieties mentioned.
  • Compare the ingredients and nutritional information on each pack; the range name alone doesn’t tell you enough.

Jumbo

Jumbo lists its own-brand toast and several Melba varieties in its toast range.

  • Plain, wholemeal and multigrain varieties are available to compare by their ingredients.
  • Flavoured toast isn’t automatically a substitute for a plain option; check the ingredients of the exact variety.

Toast products on Joybuy

Related products coming soon.

Frequently asked questions

Is multigrain toast always completely wholemeal?

No. The Melba Multigrain Toast described by Jumbo contains both 45% wholemeal wheat flour and wheat flour. If the types of flour matter to your choice, check the ingredients list on the variety you’re buying.

Which allergens should I check in party toast?

Check the allergens on the latest packaging for both the toast and the toppings. The multigrain option described contains wheat, oats, rye, sesame and soya, among other ingredients; the wholemeal option described contains wheat, barley, rye, sesame and soya, among other ingredients.

Can I count toast as a source of iodine?

Don’t assume so unless you know what type of salt has been used. The Netherlands Nutrition Centre describes bread made with iodised baker’s salt as a source of iodine, but the word ‘salt’ in an ingredients list doesn’t tell you whether iodised baker’s salt was used in that toast. Check the information for the exact variety or ask the manufacturer.

How should I store toast until the party?

Follow the storage instructions on the packaging. For the Melba Multigrain Toast described, Jumbo recommends storing it in a cool, dry place. Put the toast out shortly before serving if you want to keep it crisp.