What should you look for when choosing?
First decide whether you’re looking for a blend of flours, a clearly labelled wholemeal option or a plain alternative. Then compare the exact products.
Multigrain
Choose this when: you’re looking for one option made with both wholemeal wheat flour and wheat flour, such as the Melba Multigrain Toast described by Jumbo.
Bear in mind: this option contains wheat, oats, rye, sesame and soya, among other ingredients.
Wholemeal
Choose this when: you want an explicitly wholemeal product and would like to compare the fibre content on the packaging.
Bear in mind: the Melba Wholemeal Toast described also contains several allergens, including wheat, sesame and soya.
Plain
Choose this when: you want to offer a plain toast option alongside a multigrain or wholemeal variety.
Bear in mind: the word ‘plain’ alone tells you nothing about the fibre content or allergens.
| What to consider | What should you check? | Who is it important for? |
| A blend of flours |
Check which flours are listed in the ingredients and whether a wholemeal proportion is specified. |
If I’m serving one type to please fussy eaters, I want to see whether it contains both standard flour and a wholemeal ingredient. This is the main consideration for around 43% of consumers. |
| Fibre and wholemeal content |
Compare the fibre per 100 g and check whether the option is labelled as wholemeal. |
I’d rather choose a clearly labelled wholemeal option and be able to check its fibre content. Around 29% of consumers make this their top priority. |
| Allergens |
Check the latest ingredients and allergen information for both the toast and the toppings. |
When I’m hosting guests with a food allergy, I need to know which ingredients I’m serving and whether cross-contamination could occur. This check matters most to around 28% of consumers. |
Toast products on Joybuy
Related products coming soon.
Frequently asked questions
Is multigrain toast always completely wholemeal?
No. The Melba Multigrain Toast described by Jumbo contains both 45% wholemeal wheat flour and wheat flour. If the types of flour matter to your choice, check the ingredients list on the variety you’re buying.
Which allergens should I check in party toast?
Check the allergens on the latest packaging for both the toast and the toppings. The multigrain option described contains wheat, oats, rye, sesame and soya, among other ingredients; the wholemeal option described contains wheat, barley, rye, sesame and soya, among other ingredients.
Can I count toast as a source of iodine?
Don’t assume so unless you know what type of salt has been used. The Netherlands Nutrition Centre describes bread made with iodised baker’s salt as a source of iodine, but the word ‘salt’ in an ingredients list doesn’t tell you whether iodised baker’s salt was used in that toast. Check the information for the exact variety or ask the manufacturer.
How should I store toast until the party?
Follow the storage instructions on the packaging. For the Melba Multigrain Toast described, Jumbo recommends storing it in a cool, dry place. Put the toast out shortly before serving if you want to keep it crisp.