Breakfast lovers who like generous toppings
If you’re looking for a sandwich-sized base, start by looking at sliced bread. Jumbo lists bread for toasted sandwiches separately from small Melba toast and other crispbreads in its range.
Which type is right for you?
Fans of a crunchy breakfast
If you mainly want to compare crunch and fibre, consider wholegrain breakfast crackers too. A cracker has a different shape and texture from soft toast bread.
Shoppers checking ingredients and allergens
Compare the ingredients and allergens for each exact variant. A label such as wholegrain, high-protein or gluten-free doesn’t replace the allergen information on the packaging.
What should you look for when choosing?
First decide whether you want bread, a cracker or small portions of toast; then compare the features of products in your chosen category.
Toast bread or bread for toasted sandwiches
Choose this: if you’re looking for a bread-sized base for a topped breakfast.
Bear in mind: the name doesn’t tell you whether the bread is thick-sliced or wholegrain.
Breakfast cracker
Choose this: if a crunchy base suits your breakfast better than soft bread.
Bear in mind: a cracker isn’t a thick slice of bread; size and ingredients vary by variant.
Crispbreads or Melba toast
Choose this: if you specifically want small portions to top individually.
Bear in mind: small crispbreads aren’t the same size as slices of toast bread.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Size and toppings | Check whether you’re buying bread, crackers or small crispbreads. If the size matters for your toppings, check the slice or product size itself. | If I want generous toppings, I look for a sandwich-sized base rather than small portions of toast. Around 40% of consumers say this is their top priority. |
| Wholegrain and fibre | Check the wholegrain labelling and compare the fibre per 100 g in the nutritional information. | I want a crunchy or bread-like base to suit my preference for wholegrains and fibre too. This is the main consideration for around 30% of consumers. |
| Ingredients and allergens | Check the current ingredients, allergens and any warnings about traces on the exact packaging. | If I need to avoid certain ingredients, checking the full packaging comes before size or crunch. This is the first concern for around 20% of consumers. |
| Storage and availability | Check the best-before date, storage instructions and availability of your chosen variant. | If I’m buying breakfast products for several weekdays, I want to know how to store them and whether I can buy the same variant again. Around 10% of consumers put this at the top of their list. |
Common mistakes
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Treating crispbreads and toast bread as the same product
Jumbo lists Melba toast under crispbreads, while bread for toasted sandwiches is listed under bread. So a pack labelled ‘toast’ may contain something different from the slices you had in mind.
First choose the type of product you want, then check whether its size suits your toppings.
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Assuming ‘hearty’ or ‘for toasted sandwiches’ tells you about its nutritional value
A name describing how a product is used doesn’t tell you how much fibre it contains. Jumbo lists 2.3 g of fibre per 100 g for its white bread for toasted sandwiches.
Check the wholegrain labelling and compare fibre and salt per 100 g on the label.
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Assuming all bread contains iodised baker’s salt
According to the Voedingscentrum, using baker’s salt when baking bread isn’t compulsory. Its presence can therefore vary from product to product.
If this ingredient matters to you, check the label or ask the baker.
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Taking a claim on the front as complete allergen information
Ingredients and warnings about possible traces can vary between variants, including specialist toast and crackers.
Check the current ingredients and allergen information on the exact packaging before making your choice.
Relevant brands to consider
Jumbo
Jumbo offers both bread for toasted sandwiches and a separate category for crispbreads and savoury snacks.
- The Jumbo Tosti Brood Wit product page includes nutritional values and storage information, among other details.
- Don’t compare this bread with Melba toast based on the name: they’re different types of product.
Bolletje
Bolletje offers breakfast crackers and light crackers, among other options, if you’re considering a crunchy base.
- Bolletje describes its Lichte Crackers Volkoren as made from 100% wholegrain cereals.
- These crackers aren’t thick-sliced toast bread; check the ingredients and allergens for each variant.
Biaform Provital
Biaform Provital’s Protein Toast Sandwich is a specialist toast bread variant that Albert Heijn promotes with nutritional claims.
- Albert Heijn states that this product contains more than 20 g of protein per 100 g.
- Check the current nutritional information, ingredients and allergens for this specific variant; a protein claim says nothing about slice thickness.
Van der Meulen Melba Toast
Jumbo lists Van der Meulen Melba Toast Naturel and Volkoren Toast under crispbreads.
- These individual portions of toast are a different shape from sliced bread.
- If you’re looking for a sandwich-sized product, don’t rely on the word ‘toast’ alone.
Products at Joybuy
These products include toast bread and crunchy crackers for a topped breakfast. Check the bread variants themselves to make sure the slice shape and thickness suit what you’re looking for; crackers are a different type of product.
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Thinmax Golden Danish Toast, 85 g × 4
A toast option to consider if you’re looking for a bread-like base for breakfast. Check the slice shape and thickness on the packaging before choosing it for generous toppings.
Pack size: 4 × 85 g.
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Wasa Sourdough Rye Crackers, 235 g
For anyone who prefers a crunchy cracker base to soft toast bread at breakfast. Check the size of each cracker if you want to add generous toppings.
Pack size: 235 g.
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Thinmax Hokkaido Toast Bread, 85 g
A toast bread option for anyone looking for bread rather than crackers or small crispbreads. Check the packaging to see whether the bread is sliced and whether the slices suit your toppings.
Pack size: 85 g.
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Bolletje Sesame Bagel Crackers, 225 g
A cracker option if you’re looking for a crunchy base with sesame. Compare the size with the amount of topping you want to use; this isn’t sliced toast bread.
Pack size: 225 g.
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Bolletje Whole Grain Crispbread, 265 g
A crunchy alternative if you want to consider wholegrain information when choosing your breakfast. Compare the nutritional information on the packaging; crispbread isn’t shaped like soft toast bread.
Pack size: 265 g.
Frequently asked questions
Is ‘thick cut toast’ an established product category in the Netherlands?
Don’t assume a set slice thickness based on that name. Dutch retailers distinguish between products such as bread for toasted sandwiches, toast bread and small crispbreads. If you want thick slices, check the packaging or look at the bread in the shop.
Does bread always have to be made with iodised baker’s salt?
No. According to the Voedingscentrum, using baker’s salt when baking isn’t compulsory. If you want to know whether a particular bread contains iodised baker’s salt, check the ingredients or ask the baker.
How do I compare fibre when choosing between toast bread and crackers?
First choose the type of product you want to eat, then compare the wholegrain labelling and the amount of fibre per 100 g. Bolletje says its Lichte Crackers Volkoren are made from 100% wholegrain cereals, but they’re still crackers, not toast bread.
How should I store toast bread for several weekdays?
Follow the storage instructions on the exact packaging. Jumbo recommends storing its white bread for toasted sandwiches in a cool, dry and dark place; don’t assume the same instructions apply to other bread products.