Who is this choice relevant to?

Fussy eaters getting used to wholemeal

The familiar tiger crust is appealing, but the crumb of white bread is still what they know. Brown tiger bread can be a stepping stone. Still, compare the ingredients and fibre per 100 g: the name ‘brown’ doesn’t tell you how much wholemeal flour the bread contains.

People keeping an eye on fibre in their regular bread choice

If bread is a regular part of your meals, the type of grain may matter more than the familiar white crumb. The Voedingscentrum advises replacing white bread with wholemeal or brown bread as much as possible. When choosing tiger bread, check which variety you’re actually buying.

Smaller households who want to try it first

If you’re not sure how much bread you’ll get through, a half loaf is a smaller first purchase than a whole loaf. Also check the storage and use-by information on the packaging you choose.

What should you consider when choosing?

Wholemeal tiger bread

Choose this when: fibre matters more than a crumb that resembles familiar white bread.

Bear in mind: the taste and texture may be less familiar to a fussy eater; a half loaf keeps the first try small.

Brown tiger bread

Choose this when: you’re looking for a stepping stone for someone used to white bread.

Bear in mind: brown doesn’t automatically mean wholemeal; the amount of wholemeal flour varies by recipe.

White tiger bread

Choose this when: a familiar white crumb is the deciding factor for this first purchase.

Bear in mind: the white examples from Albert Heijn and Jumbo contain less fibre per 100 g than their listed wholemeal varieties.

What to consider What to check when buying Who should pay particular attention?
Taste and texture Check whether the bread is white, brown or wholemeal. A half loaf makes it easier to try a small amount first. If the person eating it is used to white bread, I mainly want to choose a crumb that feels familiar enough for them to enjoy it. For around 46% of consumers, this would be the main consideration.
Fibre Compare the types of flour in the ingredients list and the fibre per 100 g. For my regular breakfast or lunch, I consider the type of grain more important than a familiar white crumb. This focus on fibre would come first for around 36% of consumers.
Loaf size Compare a half loaf with a whole loaf, and read the storage and use-by information. In a small household, I want to know whether we’ll get through the bread before buying a whole loaf. Around 18% of consumers would make choosing the right amount their first priority.

What could you get wrong?

  • Assuming the tiger crust means the bread is wholemeal

    The crust appears on white, brown and wholemeal bread. According to product information from Albert Heijn, Jumbo and PLUS, the white varieties listed contain 1.6–2.3 g of fibre per 100 g, while the wholemeal varieties listed contain 6.4–7.3 g per 100 g.

    Check the type of bread and compare the fibre per 100 g; don’t choose based on the crust alone.

  • Assuming all tiger bread contains iodised baker’s salt

    According to the Voedingscentrum, bakers don’t have to use baker’s salt. So you can’t tell which salt has been added just from the type of bread.

    Check the ingredients list for the variety you’ve chosen for ‘baker’s salt’ or ‘iodised salt’.

  • Buying a whole loaf straight away

    When buying it for the first time, you may not yet know whether you’ll like the taste and texture, or how much bread your household will get through.

    Consider a half loaf and follow the storage instructions on the packaging.

  • Judging allergens by the colour of the bread

    White, brown or wholemeal doesn’t tell you which allergens are present. The products listed from Albert Heijn, Jumbo and PLUS contain wheat and/or barley; other ingredients and warnings vary by variety.

    If you have an allergy, check the current label on the exact loaf and ask the shop or manufacturer if anything is unclear.

Brands to compare

These brands have relevant tiger bread varieties. Compare the exact type of bread and packaging within each range rather than looking at the brand name alone.

Albert Heijn

Albert Heijn offers, among other options, a half white tiger loaf and a whole wholemeal tiger loaf. AH Tijger bruin half is an example containing both wholemeal wheat flour and wheat flour.

  • According to Albert Heijn, AH Tijger wit half contains 1.6 g of fibre per 100 g, while AH Tijger volkoren heel contains 6.7 g per 100 g.
  • Check whether AH Tijger bruin half is currently available, and read the ingredients and allergen information for each variety.

Jumbo

Jumbo offers a half wholemeal farmhouse tiger loaf and a whole white farmhouse tiger loaf.

  • Jumbo lists 7.3 g of fibre per 100 g for the wholemeal variety mentioned and 2.3 g per 100 g for the white variety.
  • Check the full ingredients list and allergen information on the packaging you choose.

Lidl

Lidl lists Tijgerwit and Tijger volkoren as separate 800 g loaves for in-store sale.

  • The white and wholemeal varieties are labelled as different types of bread.
  • Read the label on the relevant packaging before comparing fibre, ingredients or allergens.

ALDI

ALDI lists Boeren tijger volkoren and Boeren tijger bruin, both as whole loaves.

  • The different types of bread give you a starting point for comparing a wholemeal variety with a brown one.
  • Don’t use the word ‘brown’ to infer the exact proportion of wholemeal flour or fibre content; check the label for this information.

PLUS

PLUS offers, among other options, Korenlanders Boeren tijger volkoren as a half, part-baked loaf.

  • PLUS lists wholemeal wheat flour as the first ingredient, baker’s salt and 6.4 g of fibre per 100 g for this variety.
  • The bread still needs to be baked; also follow the storage instructions on the packaging.

Dirk

Dirk lists Bakker van der Akker Boeren tijger wit heel and also includes tijgerbruin in its bread range.

  • The white and brown descriptions make it easier to tell the types of bread apart before buying.
  • Compare the ingredients, fibre and allergens on the packaging of the exact variety.

Tiger bread on Joybuy

Related products will be available soon.

Frequently asked questions

Is tiger bread always wholemeal?

No. The tiger crust also appears on white and brown bread. Check the type of bread, ingredients and fibre per 100 g for the variety you want to buy.

Can brown tiger bread be a stepping stone for someone used to white bread?

Yes, if the ingredients suit what you’re looking for. According to Albert Heijn, AH Tijger bruin half contains both wholemeal wheat flour and wheat flour, and 4.5 g of fibre per 100 g. Check the label on other brown varieties too: the name alone doesn’t tell you how much wholemeal flour they contain.

Does all tiger bread contain iodised baker’s salt?

No. According to the Voedingscentrum, bakers aren’t required to use baker’s salt. Check the ingredients list for the bread you’ve chosen to see whether it includes ‘baker’s salt’ or ‘iodised salt’.

Which allergens should I check in tiger bread?

Check the allergen information for the exact variety, even if you’ve bought a different tiger bread before. The examples listed from Albert Heijn, Jumbo and PLUS contain wheat and/or barley; other ingredients and warnings may vary from loaf to loaf.

How can I avoid buying too much bread the first time?

A half loaf is a smaller trial if you don’t yet know whether your household will get through it. Also check the use-by and storage information on the packaging of the variety you’ve chosen.