Who is this choice relevant to?

Shoppers who put organic first

You want to know whether the bread itself is organic, not just whether the shop sells organic products. Skal Biocontrole says that prepacked organic consumer products in the EU must carry the EU organic logo.

Households looking for wholemeal bread and fibre

You’re after a tiger crust, but you also want to know what flour the bread contains. Check that it is labelled ‘wholemeal’ and, if fibre matters to you, compare the fibre per 100 g on the nutritional information for the loaves you’re considering.

Shoppers who check ingredients

If allergens or the type of salt used affect your choice, read the information for the exact loaf you’re buying. The Netherlands Nutrition Centre says that using baker’s salt in bread is not compulsory.

What should you look for when choosing?

First decide whether organic is a must-have for you, then check separately whether the bread is wholemeal. The tiger crust is no substitute for either label.

What to consider What to check when buying Who is this important to?
Organic origin For prepacked bread, look for the word ‘organic’ and the EU organic logo on the same product. For unpackaged bread, ask for the product information. If organic is the deciding factor for me, I want to be able to see that on the bread itself. For around 36% of shoppers, this assurance matters most.
Wholemeal and fibre Check that it is labelled ‘wholemeal’ and, if fibre matters to you, compare the amount per 100 g. I want to choose a tiger-crust loaf without trying to guess from its appearance what flour it contains. Wholemeal is the top priority for around 29% of shoppers.
Ingredients and type of salt Read the current ingredients and allergen information; check separately whether baker’s salt or iodised salt is listed. If ingredients limit my choice, I need to be able to check what’s in this particular variety. For around 21% of shoppers, this comes first.
Size and preparation Choose between a whole or half loaf, and check whether a part-baked variety needs to be finished in the oven. A half loaf may better suit how much bread I eat, while I’d only choose a part-baked loaf if I can finish baking it. For around 14% of shoppers, this is the most important consideration.

Common mistakes

  • Assuming a tiger crust means the bread is wholemeal

    ‘Tiger’ describes the crust, not the flour used. The Netherlands Food and Consumer Product Safety Authority says a product can only be called ‘wholemeal’ if all its cereal ingredient is wholemeal flour.

    Look for the word ‘wholemeal’ on the packaging rather than judging by the colour or crust.

  • Confusing an organic range with an organic loaf

    A supermarket selling organic products doesn’t tell you whether an individual tiger loaf is certified organic.

    For prepacked bread, check for the word ‘organic’ and the EU organic logo on the packaging you’ve chosen.

  • Assuming every loaf contains iodised baker’s salt

    The Netherlands Nutrition Centre says baker’s salt is not compulsory. So the labels ‘organic’ and ‘wholemeal’ don’t tell you what type of salt has been used.

    Check the ingredients list for baker’s salt or iodised salt. For unpackaged bread, ask what type of salt has been used.

  • Trying to work out allergens from the name of the bread

    A name such as ‘tiger wholemeal’ isn’t a complete ingredients or allergen declaration. The product information from Albert Heijn, Jumbo and PLUS lists wheat for the varieties they describe.

    Read the current allergen information for the specific product, even if you’ve bought a similar loaf before.

Brands to compare

These supermarket examples show what product information you can compare. Always check the organic label and any other deciding features on each individual loaf.

Albert Heijn

AH Tijger volkoren heel is an example of tiger bread labelled as wholemeal.

  • Albert Heijn lists 6,7 g of fibre per 100 g and iodised salt for this variety.
  • Check the packaging separately if organic certification is a must-have.

Jumbo

Jumbo Boeren Tijger Volkoren is a variety with ingredients and nutritional information listed for the individual product.

  • Jumbo lists wholemeal wheat flour and 7,3 g of fibre per 100 g for this variety.
  • Check the current allergen information and whether the loaf you choose is labelled organic.

PLUS

PLUS Korenlanders Boeren tijger volkoren 1/2 is a part-baked half loaf.

  • PLUS lists 6,4 g of fibre per 100 g and gives baking instructions for this variety.
  • Remember that it needs finishing in the oven, and check the packaging for an organic label.

ALDI

ALDI lists Boeren tijger volkoren heel as a separate bread variety.

  • The product name makes clear that it is a whole tiger wholemeal loaf.
  • Check the information on the specific packaging for ingredients, allergens and any organic label.

Lidl

Lidl lists Tijgervolkoren heel vloerbrood and also has an organic range.

  • The bread name gives you a specific wholemeal variety to look for in store.
  • Having a separate organic range doesn’t automatically make this tiger wholemeal loaf organic.

Dirk

Dirk is an option if you want to browse the bread range in store.

  • Compare the labels on individual loaves if you shop there.
  • Don’t assume there’s a specific tiger wholemeal variety without checking the loaf and its label.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is tiger bread automatically wholemeal?

No, the tiger crust says nothing about the flour used. Check that the bread is labelled ‘wholemeal’: according to the Netherlands Food and Consumer Product Safety Authority, all its cereal ingredient must be wholemeal flour.

Is tiger wholemeal bread organic if the supermarket has an organic range?

No, the organic label must apply to the individual loaf. Skal Biocontrole says the EU organic logo is compulsory on prepacked organic consumer products in the EU, so check the product you’ve chosen.

Does bread always contain iodised baker’s salt?

No, the Netherlands Nutrition Centre says it isn’t compulsory to bake with baker’s salt. Check the ingredients list for baker’s salt or iodised salt, or ask what type of salt has been used for unpackaged bread.

How do I choose between a whole loaf and a part-baked half loaf?

Choose the size and preparation method that suit how much bread you eat. Albert Heijn suggests freezing AH Tijger volkoren heel on the day of purchase as one option. For PLUS’s part-baked half loaf, follow the storage and baking instructions on the packaging.