Who is this choice relevant to?

Host catering for different bread preferences

You’re buying for Christmas market guests who don’t all want the same type of bread. Offering a white and a wholemeal option lets them choose for themselves.

Shopper looking for fibre

You’re looking for tiger bread that really is wholemeal. Check the product name, ingredients and nutritional information to confirm this for the loaf you choose.

Shopper who needs to check allergens

You’re buying for someone who needs to avoid certain ingredients or types of grain. For packaged bread, check the label; for unpackaged bread, ask for the allergen information before you buy.

What should you look for when choosing?

First, decide whether you want guests to be able to choose between white and wholemeal. Then check the ingredients and any information that matters to your group for each loaf.

What to consider What to check Who it matters to
Choice between white and wholemeal Check the type of bread in the product name and ingredients; don’t try to identify white or wholemeal bread by its tiger crust. If guests have different preferences, I want to be able to offer both loaves and make it clear which is which. Around 44% of consumers say having that choice is their top priority.
Wholemeal and fibre Check that the bread is labelled as wholemeal and compare the stated fibre content on the same basis, for example per 100 g. I want to choose a wholemeal loaf without relying on the crust. Around 33% of consumers say choosing wholemeal and checking fibre information are their top priorities.
Ingredients and allergens Read the latest ingredients and allergen information, or ask about it for unpackaged bread; check separately whether baker’s salt is listed. If I’m buying bread for someone who needs to avoid certain ingredients, I need to know what’s in it before I buy. This is the first concern for around 23% of consumers.

Common mistakes

  • Assuming the tiger crust tells you what type of bread it is

    The crust doesn’t tell you whether the bread is white or wholemeal. Albert Heijn and Jumbo each sell a tiger bread that is explicitly labelled as wholemeal.

    Read the full product name and ingredients before presenting a loaf as wholemeal.

  • Relying only on information you’ve seen before

    Albert Heijn warns that ingredients, nutritional values and allergen information may change. This is particularly important if you’re buying bread for someone with an allergy.

    Check the packaging or ask the retailer for the latest information before serving the bread.

  • Assuming every loaf contains baker’s salt

    According to the Voedingscentrum, using baker’s salt when baking bread is not compulsory in the Netherlands. So whether it’s included varies from loaf to loaf.

    Look for baker’s salt or iodised salt on the label, or ask about it if the bread is unpackaged.

  • Assuming a temporary in-store listing means the product is always available

    Lidl listed Tijgervolkoren heel vloerbrood as an in-store product from 4 to 11 October 2026. That listing doesn’t tell you whether the bread will be available when your Christmas market takes place.

    Check the range at the shop where you plan to buy shortly beforehand, and have another suitable loaf in mind.

    An extra trip to the shop takes time if you can’t find the loaf you chose.

Brands to consider

Albert Heijn

AH Tijger volkoren heel is a wholemeal tiger bread to consider if you’re looking for a whole loaf.

  • Albert Heijn lists 6,7 g of fibre per 100 g for this loaf, as well as iodised salt and allergen information.
  • Albert Heijn says product information may change, so check the packaging of the loaf you buy.

Jumbo

Jumbo Boeren Tijger Volkoren is described as a whole wholemeal wheat loaf with a tiger pattern.

  • Jumbo lists 7,3 g of fibre per 100 g for this product, as well as baker’s salt and allergen information, including barley and wheat.
  • Don’t assume the information for this specific loaf applies to other Jumbo tiger breads without checking.

Lidl

Lidl listed Tijgervolkoren heel vloerbrood as a temporary in-store product.

  • The product name identifies the bread as wholemeal.
  • Ask the shop about current availability and product information before choosing it for your Christmas market.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is tiger bread always white bread?

No, tiger crusts are also found on wholemeal bread. AH Tijger volkoren heel and Jumbo Boeren Tijger Volkoren are examples. Check the product name and ingredients to confirm the type of bread you’re choosing.

How do I choose tiger bread for guests with different preferences?

You can offer a white and a wholemeal tiger loaf side by side if you want your guests to choose between the two types of bread. Make it clear which is which and keep the allergen information for both loaves available.

Does tiger bread always contain iodised baker’s salt?

No, according to the Voedingscentrum, using baker’s salt when baking bread is not compulsory in the Netherlands. Check the ingredients for the specific loaf: Albert Heijn lists iodised salt for AH Tijger volkoren heel, while Jumbo lists baker’s salt for Jumbo Boeren Tijger Volkoren.

Where can I find allergen information for unpackaged bread?

Ask the seller before you buy. The Netherlands Food and Consumer Product Safety Authority states that information about allergens present must also be available for unpackaged food. For cereals containing gluten, ask which grains are involved.

How should I store tiger bread left over after the Christmas market?

Follow the storage instructions for the bread you bought. Albert Heijn says to store AH Tijger volkoren heel in a dry place and notes that it can be frozen on the day of purchase; Jumbo says to store Jumbo Boeren Tijger Volkoren in a cool, dry place away from light.