What should you look for when choosing?
First decide whether sourdough as the raising agent is essential, or whether you’re mainly after the tiger crust. Then compare the type of bread, how much you need and the information your guests may need.
| What to consider |
What to check when buying |
Who it matters to |
| Sourdough as the raising agent |
Check whether sourdough starter is listed as the raising agent, and whether the ingredients also include baker’s yeast. |
If I want to serve sourdough bread to my guests, it must genuinely have been leavened with sourdough; this is the top priority for around 37% of consumers. |
| Wholemeal and fibre |
Read the bread description and compare the fibre per 100 g in the loaves you’re considering. |
If I’d rather put wholemeal bread on the table, the type of bread matters more to me than the crust; around 27% of consumers prioritise wholemeal bread and fibre. |
| Tiger crust and sharing |
Choose between a white, brown or wholemeal version, and check that the loaf size suits your group. |
For coffee, I want a crisp crust and slices that are easy to hand out; for around 18% of consumers, the crust and ease of sharing come first. |
| Availability and loaf size |
Check where the bread is available and whether a whole or half loaf would suit you better. |
If I have a small or changeable group, I want to be able to pick up bread in time without having lots left over; around 18% of consumers give practical planning the highest priority. |
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Frequently asked questions
Is tiger bread made with sourdough powder the same as sourdough bread?
No, not necessarily. According to the Netherlands Nutrition Centre, sourdough bread is made with sourdough starter instead of baker’s yeast; Albert Heijn lists both wheat sourdough powder and baker’s yeast in AH Tijger wit half. Check the raising agent if you’re looking for bread leavened exclusively with sourdough.
How do I compare the fibre content of tiger bread?
Compare the nutritional information per 100 g for the specific loaves, as well as whether they’re described as white, brown or wholemeal. PLUS lists 6,4 g of fibre per 100 g for Korenlanders Boeren tijger volkoren 1/2; Albert Heijn lists 1,6 g per 100 g for AH Tijger wit half.
Can I ask about allergens in unpackaged bread?
Yes. According to the Netherlands Food and Consumer Product Safety Authority, sellers of unpackaged food must inform customers about 14 allergens. Ask for the information for every loaf you plan to serve before buying.
Is ordinary wheat sourdough bread gluten-free?
No, wheat sourdough bread isn’t automatically gluten-free. If a guest needs gluten-free bread, check the label on the specific product and avoid contact with ordinary bread when serving it.
What should I do with bread left over after the coffee morning?
Freeze any bread you won’t use straight away in portions, so you only need to defrost what you need. For wholemeal bread, the Netherlands Nutrition Centre recommends keeping it in the kitchen cupboard for 2 to 4 days or in the freezer for 1 to 3 months.