Who is this choice relevant to?

Anyone looking to make bread a special part of the occasion

You’re choosing bread for a leisurely lunch or a drinks spread, for example, and want to decide between a tiger crust and sourdough. Jumbo describes its fresh sourdough loaves as being made with fresh sourdough starter and left to rise for more than 24 hours. Albert Heijn lists several OerDesem varieties alongside tiger bread.

Tiger bread fans who keep an eye on fibre

You want to keep the tiger crust but also compare the grain base and nutritional information. Jumbo lists 7.3 g of fibre per 100 g for its Boeren Tijgerbrood Volkoren Half. The Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread as much as possible.

Shoppers who check ingredients

You want to know which allergens a particular loaf contains, or whether baker’s salt has been used, before buying. Check the latest information for the loaf you’ve chosen: Albert Heijn notes that ingredients, nutritional values and allergy information can change.

What should you look for when choosing?

First, decide what sort of occasion you have in mind. Then compare the grain base and ingredients of the loaves that fit the bill.

What to consider What to check when buying Who it matters to
The bread experience Check whether the loaf is described as sourdough or has the tiger crust you’re looking for. For fresh bread sold in store, ask what’s available. For a leisurely lunch, I mainly want to choose between sourdough and a distinctive tiger crust. Taste and the overall bread experience come first for around 44% of consumers.
Fibre and wholemeal Look for the wholemeal label and compare fibre per 100 g. Brown bread isn’t necessarily wholemeal. For my everyday sandwiches, I pay more attention to the grain base than the crust. Fibre and wholemeal come first for around 33% of consumers.
Ingredients Read the latest allergen information. For packaged bread, check the ingredients for baker’s salt; for unpackaged bread, ask whether it’s been used. If ingredients determine my choice, I want to know which allergens the bread contains and whether baker’s salt has been used before I buy it. This check is the top priority for around 23% of consumers.

Common mistakes

  • Assuming sourdough means wholemeal

    The word sourdough doesn’t tell you which grain base has been used. If you’re mainly looking at fibre, you could end up choosing a different loaf from the one you intended.

    Check whether the bread is wholemeal and compare fibre per 100 g. Treat sourdough as a separate factor when making your choice.

  • Assuming every loaf contains baker’s salt

    Baker’s salt is iodised salt, but the Netherlands Nutrition Centre says that bakers don’t have to use it. You can’t tell from a loaf’s appearance whether it contains baker’s salt.

    Check the ingredients list, or ask which salt has been used for unpackaged bread if this matters to your choice.

  • Confusing the style of bread with allergen information

    A tiger crust or sourdough label doesn’t tell you whether a particular loaf is suitable for someone with an allergy. The Jumbo tiger breads described contain, among other things, wheat and barley.

    Before buying, check the allergen information for the specific loaf you want.

  • Relying on out-of-date product information

    Recipes and nutritional information can change. Albert Heijn also warns that ingredients and allergy information may be updated.

    Check the current packaging or ask in store for information about the loaf you’ve chosen.

Brands worth comparing

Albert Heijn

Albert Heijn lists tiger bread and OerDesem varieties in its online bread range. This gives you a starting point for comparing bread styles and the information provided for individual products.

  • The range includes organic OerDesem blond bread as well as tiger bread.
  • Albert Heijn warns that ingredients, nutritional values and allergy information can change, so check the latest details for the loaf you choose.

Jumbo

Jumbo offers brown and wholemeal tiger bread, as well as a range of fresh sourdough loaves in store.

  • The product information for the tiger breads described lets you compare ingredients, allergens and fibre per 100 g.
  • Jumbo says its fresh sourdough loaves are only available in store and can’t be ordered online.

Joybuy products

Related products coming soon.

Frequently asked questions

Is sourdough automatically wholemeal?

No. The word sourdough doesn’t tell you anything about the grain base. Check whether it’s labelled wholemeal and compare fibre per 100 g if these qualities matter to your choice. The Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread as much as possible.

Does tiger bread or sourdough always contain iodine?

You can’t tell from the name of the bread. Baker’s salt is iodised salt, but the Netherlands Nutrition Centre says that bakers don’t have to use it. Check the ingredients on packaged bread, or ask which salt has been used for unpackaged bread.

How can I check allergens in fresh bread?

Before buying, ask for the allergen information for the specific loaf or check the latest information available in store. Don’t rely on the name tiger bread or sourdough alone: it won’t tell you which allergens the variety you’ve chosen contains.

Can I order Jumbo’s fresh sourdough loaves online?

Jumbo says that the fresh sourdough loaves in its sourdough range are only available in store and can’t be ordered online. If you’re looking for a particular variety, check availability with your local store.