Who is this bread choice relevant for?

Organisers who want to serve rolls quickly

You’re looking for a type of bread that takes little work to portion. ALDI describes its wholemeal tiger bread as pre-sliced; Dirk also sells tiger rolls, which need to be baked before serving.

Buyers who also want to offer fresh sourdough

You can visit a shop shortly before the festival and want to serve a rustic sourdough loaf alongside tiger bread. Jumbo says its rustic sourdough loaves are only available in store.

Buyers who pay attention to wholegrains and ingredients

You want to check the grains, fibre and allergens in each loaf, rather than relying on the words ‘tiger’ or ‘sourdough’. The product description and nutritional information are what matter.

What should you look for when buying?

First, decide whether you want to serve the bread straight away or can bake it first. Then compare the type of bread, nutritional information and availability of each product. A tiger-striped crust doesn’t tell you whether the bread was made with sourdough.

What to consider What to check before buying Who it matters to
Ready to serve Check whether the bread is pre-sliced or sold as individual rolls, and whether it needs baking. If I want to serve bread without using an oven or cutting it up, portion size matters most; around 36% of consumers give serving it straight away top priority.
Sourdough qualities Look for an explicit mention of sourdough and check whether the bread is fresh or part-baked. Jumbo says its rustic sourdough loaves are only available in store. I want to offer a rustic sourdough loaf alongside tiger bread and can visit a shop to get it; around 29% of consumers prioritise sourdough qualities.
Wholegrains and ingredients Read the product description and ingredients, and compare the fibre per 100 g where available. I want to see which grains the bread contains, regardless of its crust; around 21% of consumers prioritise wholegrain status and ingredients.
Local availability Ask your chosen store how much you need, how to place an order and when to collect it. If I’m buying for a larger group, the bread needs to be available at the right time; around 14% of consumers prioritise local availability.

Common mistakes when choosing festival bread

  • Assuming sourdough is always wholemeal

    Sourdough refers to how the bread is made, not whether it’s made with wholemeal flour. PLUS describes its white sourdough baguette as white wheat bread, while Albert Heijn lists a separate wholemeal multigrain sourdough loaf.

    Look specifically for ‘wholemeal’ in the product description and compare the ingredients and fibre per 100 g of the breads you’re considering.

  • Trying to identify allergens from a tiger-striped crust

    The crust doesn’t tell you which allergens are in a particular loaf. The Netherlands Food and Consumer Product Safety Authority says allergen information must also be available for unpackaged bread.

    Read the label on packaged bread. For unpackaged bread, ask for allergen information before you buy.

  • Choosing bake-at-home bread without somewhere to prepare it

    According to the product instructions, PLUS’s white sourdough baguette needs to be cooked in an oven or air fryer before serving.

    Check in advance that you have suitable equipment and enough time at the preparation venue. Otherwise, choose bread that doesn’t need baking.

  • Relying on one store’s website for a large order

    A product range shown online doesn’t tell you how much bread your local store will have available when you need it. Jumbo also says its rustic sourdough loaves can’t be ordered online.

    Discuss the quantity and ordering process with your chosen store in advance, and check which bread you’ll be able to collect there.

Relevant brands and supermarket ranges

Albert Heijn

Lists tiger breads and sourdough loaves separately, including AH OerDesem donker meergranen.

  • Albert Heijn describes this OerDesem loaf as wholemeal multigrain sourdough and provides information about ingredients and allergens.
  • Check the packaging of the bread you choose: a tiger bread from the same range isn’t automatically a sourdough as well.

Jumbo

Offers a range of rustic sourdough loaves alongside tiger bread.

  • Jumbo says its rustic sourdough loaves are made with fresh sourdough starter and left to prove for more than 24 hours.
  • Jumbo says these sourdough loaves are only available in store and can’t be ordered online.

Lidl

Offers Rustiek volkoren desembrood for anyone specifically looking for a wholemeal sourdough option.

  • Lidl describes this product as wholemeal wheat sourdough bread.
  • According to Lidl, it’s only available in store; check the product information for the loaf you buy.

ALDI

Offers Boeren tijger volkoren heel as a pre-sliced tiger bread option.

  • ALDI describes the bread as pre-sliced, which can save time when serving it.
  • Don’t assume it’s made with sourdough or infer its allergen profile from the tiger-striped crust; check the product information.

PLUS

Offers wholemeal tiger bread and separate sourdough loaves, including a white bake-at-home sourdough baguette.

  • PLUS provides cooking instructions for its white sourdough baguette, so you can plan when to bake it.
  • This baguette is white wheat bread. If wholemeal is one of your buying criteria, choose a product that’s explicitly described as wholemeal.

Dirk

Offers brown boeren tiger bread and bake-at-home tiger rolls in different serving formats.

  • The tiger rolls are sold in packs of two; when choosing the whole loaf, you’ll need to decide how big you want each portion to be.
  • Allow time to bake the rolls, and check the ingredients of each product if you’re also looking for sourdough.

Joybuy products for this bread choice

Related products coming soon.

Frequently asked questions

Is sourdough automatically wholemeal?

No. Sourdough describes how the bread is made; it doesn’t automatically mean it’s made with wholemeal flour. PLUS offers a white sourdough baguette, while Albert Heijn lists a separate wholemeal multigrain sourdough loaf. Check the product description and ingredients to choose the right one for you.

Where can I find allergen information for unpackaged bread?

Ask in store before you buy. According to the Netherlands Food and Consumer Product Safety Authority, consumers must be given allergen information for unpackaged products in a different way from the label used on prepacked products.

Can I tell from the name tiger bread or sourdough what type of salt it contains?

No, the name of the bread doesn’t tell you which type of salt was used in that product. Check the ingredients list for iodised salt, or ask for product information if the bread is unpackaged. That way, you can compare products without assuming they all contain the same amount of iodine.

Can I order Jumbo sourdough online in advance for a festival?

Not the rustic sourdough loaves that Jumbo describes as only available in store and not available to order online. Contact your chosen store to discuss the quantity you need and when you can collect it.