What should you look for when choosing?
First decide which type of bread and crust you want. Then compare the nutritional information and choose a size that suits the number of holiday lunches you’re planning.
| What to consider |
What to check when buying |
Who it matters to |
| Wholemeal and fibre |
Look for a wholemeal description and compare fibre per 100 g; a brown colour or tiger crust isn’t enough to go on. |
If the bread itself is the priority for a child’s lunch, I want to be able to identify wholemeal bread and compare fibre values. Around 33% of consumers prioritise this. |
| Crust and convenience |
Check whether the tiger crust you want is available as a whole or half loaf, and whether the bread is pre-sliced. |
For a lunch that needs to be ready quickly, I look for a type of bread the child enjoys eating. This matters most to around 27% of consumers. |
| Sourdough and ingredients |
Check whether sourdough is listed as an ingredient, and look separately at the wholemeal description and allergens. |
When I’m specifically looking for the flavour and crust of sourdough, I don’t want to rely on the bread’s name alone. Around 20% of consumers prioritise this preference. |
| Size and storage |
Choose a suitable whole or half loaf and follow the product’s storage or freezing instructions. |
For a small lunch or changing holiday plans, I don’t want to have leftover bread without a plan for using it. This is the most important consideration for around 20% of consumers. |
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Frequently asked questions
Is tiger bread automatically sourdough?
No. The tiger crust doesn’t tell you which raising agent was used. Check the ingredients if sourdough is a must-have for you; for example, the wholemeal sourdough bread reviewed from PLUS lists both wheat sourdough and baker’s yeast.
Is sourdough automatically gluten-free?
No. Sourdough doesn’t mean that a bread is gluten-free. The wholemeal sourdough bread reviewed from PLUS lists wheat, rye, barley and spelt, among other ingredients; check the allergen information for the bread you want to buy.
Does every loaf contain iodised baker’s salt?
No. According to Voedingscentrum, baker’s salt contains iodine, but bakers don’t have to use it. Check the ingredients of packaged bread, or ask which salt has been used if the bread is unwrapped.
How can I take sandwiches with perishable fillings with me?
Keep any filling that needs to stay chilled cool, for example in a cool bag with an ice pack. Voedingscentrum recommends a fridge temperature of 4 °C and advises not leaving highly perishable food out of the fridge for more than two hours.
Where can I find allergen information for unwrapped bread?
Ask the seller before you buy. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for unpackaged food must be available where it’s offered for sale; for prepacked bread, the information is on the label.