Who is each option best suited to?

Office buyers looking for fibre

If you want to put together a regular lunch featuring a tiger crust, you can compare wholemeal options by their fibre content per 100 g. Albert Heijn, Jumbo and PLUS list 6.7 g, 7.3 g and 6.4 g of fibre per 100 g respectively for the wholemeal tiger breads mentioned here.

Teams specifically looking for sourdough

If the sourdough process matters to your team, the product description is more important than the tiger crust. Wholemeal sourdough does not have to be tiger bread; Lidl, for example, lists a separate rustic wholemeal sourdough loaf.

Lunch coordinators managing portions and allergens

If the number of people eating varies, choosing between a whole and a half loaf can help you buy the right amount for lunch. Check the allergen information for your chosen bread before serving, and freeze any portions you’ll need later in good time.

What should you look for when choosing?

Wholemeal tiger bread

Choose this if: a tiger crust and wholemeal bread for the team lunch matter more than the sourdough process.

Bear in mind: a tiger crust tells you nothing about the raising agent; the Jumbo and PLUS tiger breads mentioned here also contain baker’s yeast and inactive sourdough powder.

Wholemeal sourdough

Choose this if: the sourdough process is your main reason for buying, and you don’t need a tiger crust.

Bear in mind: sourdough alone tells you nothing about the fibre content; compare the nutritional information for the breads you’re considering.

What to consider What to check when buying Who it matters most to
Wholemeal and fibre Look for the wholemeal label and compare fibre per 100 g, rather than judging by the colour of the crust. I want to choose a regular team lunch with fibre in mind without giving up the tiger crust. This is the main priority for around 40% of consumers.
Sourdough process Check the product description and ingredients; sourdough powder alone does not confirm that the bread was made using a sourdough process. If the sourdough process determines my choice, I’m happy to choose bread without a tiger crust. Around 30% of consumers prioritise this.
Portions and allergens Compare a whole loaf with a half loaf, plan to freeze any unused portions, and read the allergen information. When the number of lunch guests varies, I want to buy the right amount and know which bread I can serve. Around 30% of consumers prioritise this practical consideration.

Common pitfalls

  • Assuming a tiger crust means the bread is sourdough

    A tiger crust and the sourdough process are two different things. The wholemeal tiger breads mentioned by Jumbo and PLUS list both baker’s yeast and inactive sourdough powder.

    If sourdough is why you’re buying, look for bread labelled as sourdough and check the ingredients list too.

  • Judging fibre content by the bread’s brown colour

    A dark crust or a brown name doesn’t confirm that bread is wholemeal. The Voedingscentrum describes wholemeal bread as a source of more fibre than white bread.

    Check that it’s labelled wholemeal and compare the stated fibre per 100 g.

  • Assuming all bread contains baker’s salt

    According to the Voedingscentrum, using baker’s salt when baking bread is not compulsory. The Dutch Commodities Act Decree defines baker’s salt as iodised table salt for bread-making.

    If you regularly choose bread as a source of iodine, check the label for baker’s salt or iodised salt in the ingredients.

  • Ordering more whole loaves than your team will use

    If the number of people eating varies, a whole loaf may be left for longer than planned.

    Choose a loaf size that suits your lunch plans and freeze any portions you’ll need later soon after buying. For opened wholemeal bread, the Voedingscentrum recommends 2–4 days in a kitchen cupboard and 1–3 months in the freezer.

Brands to consider

Albert Heijn

Offers wholemeal tiger bread and a separate OerDesem range, giving you two ways to consider crust and sourdough as separate criteria.

  • AH Tijger volkoren heel lists 6.7 g of fibre per 100 g and iodised salt.
  • Albert Heijn says OerDesem has a 56-hour proving process; this is not a feature of AH Tijger volkoren heel.

Jumbo

Boeren Tijgerbrood Volkoren is also available as a half loaf, which may be a better size for planning lunch.

  • Jumbo lists 7.3 g of fibre per 100 g for this variety.
  • The ingredients include baker’s yeast and inactive wheat sourdough powder, so don’t assume that it is raised using sourdough alone.

Lidl

Lists a rustic wholemeal wheat sourdough loaf for anyone considering sourdough without needing a tiger crust.

  • The product name distinguishes wholemeal sourdough from tiger bread.
  • Check the nutritional information and ingredients for this loaf before comparing it with a specific tiger bread.

ALDI

Lists Boeren tijger volkoren as a pre-sliced whole loaf.

  • The listed whole, pre-sliced format is a practical consideration for a team lunch.
  • Check the packaging or in-store information for this bread’s ingredients, allergens and nutritional values.

PLUS

Offers wholemeal tiger bread in both whole and half loaves.

  • PLUS Volkoren tijger heel lists 6.4 g of fibre per 100 g; the half Korenlanders variety is described as suitable for freezing at home.
  • The ingredients for the whole loaf mentioned here include baker’s yeast and inactive wheat sourdough powder.

Dirk

Lists sourdough and tiger bread as separate types in its bread range.

  • Bakker van der Akker Boeren tijger bruin heel is one specific tiger bread listed by the retailer.
  • If you’re looking for wholemeal or sourdough, check the description of the specific loaf; ‘tiger brown’ confirms neither.

Joybuy products

Related products coming soon.

Frequently asked questions

Is tiger bread with sourdough powder the same as sourdough bread?

No. Sourdough powder in the ingredients does not, by itself, confirm that the bread was made using a sourdough process. The Jumbo and PLUS tiger breads mentioned here also contain baker’s yeast, according to their ingredients lists. If the sourdough process is important to you, check the product description.

Does sourdough tell me anything about the fibre in my office lunch?

No. The word sourdough does not, by itself, tell you the fibre content. Check whether the bread is wholemeal and compare the nutritional information per 100 g for the products you’re considering.

Does all bread contain iodine from baker’s salt?

No. According to the Voedingscentrum, baker’s salt is not compulsory. The Dutch Commodities Act Decree defines baker’s salt as iodised table salt for bread-making; check the ingredients if you regularly choose the bread at lunch as a source of iodine.

How can I store wholemeal bread for several days of lunches?

Freeze any portions you’ll need later soon after buying, and follow the storage instructions on the packaging. For opened wholemeal bread, the Voedingscentrum recommends 2–4 days in a kitchen cupboard and 1–3 months in the freezer.

Where can I find allergen information for bread?

For packaged bread, read the label. If the bread is unwrapped, ask for the allergen information before buying. According to the Netherlands Food and Consumer Product Safety Authority, information about allergens present must also be available for unpackaged food.