Who is each option right for?

Remote worker who prioritises wholemeal bread

You’re looking for bread to have regularly for lunch, and your first check is whether the variety you’ve chosen is actually wholemeal, regardless of its crust or how it’s made. The Voedingscentrum distinguishes wholemeal bread from other types of bread by the parts of the grain used.

Lunch shopper who prefers sourdough

You choose mainly for the sourdough flavour and texture. Still, check the specific loaf: Jumbo says its rustic sourdough range has a proving time of more than 24 hours, but also notes that these loaves are only available in store.

Tiger bread shopper who wants to choose quickly

You want a slice with a tiger crust, then compare the white, brown and wholemeal varieties. The product name and legal description help you tell them apart.

What should you look for when choosing?

First, decide whether wholemeal, sourdough character or availability matters most for your working-from-home lunch. Then compare the labels of breads that match your preference.

What to considerWhat to check when buyingWho it matters to
Wholemeal and nutritional value Look for the word wholemeal in the product description. Compare fibre and salt across different breads on the same basis, such as per 100 g. If I eat this bread for lunch regularly, I want to be able to assess the type of grain and nutritional information rather than judge it by the crust. Roughly 42% of consumers choosing bread for this lunch prioritise this consideration.
Sourdough and flavour Check whether the specific loaf is described as sourdough; only consider the proving time if it’s stated for that product. I’m specifically looking for the flavour and texture of sourdough and want to know which loaf fits the bill. For around 33% of consumers, this is the main consideration.
Availability and storage Check whether the variety can be ordered online or is only available in store. Read the storage instructions on the packaging when you buy it. When I’m planning my lunch shopping, I want to know how I can buy and store the bread. This is the priority for around 25% of consumers.

Common mistakes

  • Confusing sourdough with a wholemeal label

    Sourdough describes how bread is made; wholemeal is a separate product description. You can’t tell a bread’s nutritional value from the word sourdough.

    If you want wholemeal bread, look for that description on the packaging and compare the nutritional information for specific varieties.

  • Assuming all tiger bread is the same

    Supermarkets stock white, brown and wholemeal tiger bread. The tiger crust doesn’t tell you which variety you’re looking at or which allergens it contains.

    Read the full product name, legal description and ingredients list for the loaf you’re buying.

  • Assuming sourdough can be delivered

    Jumbo says its rustic sourdough loaves can’t be ordered online; Lidl says its Rustiek volkoren desembrood is only available in store.

    Check the current ordering options before choosing these loaves for a delivered lunch shop.

    A variety that’s only available in store may mean an extra trip to the shops.

  • Guessing the type of salt from the bread’s name

    The words tiger bread and sourdough don’t tell you which type of salt was used to make a particular loaf.

    If you want to know, read the ingredients list or ask the baker which type of salt they use for unpackaged bread.

Brands to compare

Albert Heijn

Its bread range includes both tiger bread and OerDesem varieties.

  • Albert Heijn lists products including AH Tijger tarwe maïs heel, AH Tijger wit heel and AH Liefde & Passie OerDesem San Francisco.
  • The separate page for Tijgerbrood tarwe says ‘in store only’. Check the current product information and packaging for the variety you choose.

Jumbo

Worth a look if you’re specifically after a rustic sourdough range.

  • Jumbo says the loaves in its sourdough range are proved for more than 24 hours with fresh sourdough starter.
  • Jumbo says these loaves are only available in store and can’t be ordered online.

Lidl

Lidl lists a Rustiek volkoren desembrood for anyone looking for both descriptions in one product.

  • Lidl describes this product as wholemeal wheat sourdough bread.
  • The product page says ‘in store only’. When buying, also check the ingredients and allergens on the packaging.

ALDI

A brand to consider if you’re looking for a wholemeal tiger bread variety.

  • ALDI lists a pre-sliced Boeren tijger volkoren heel.
  • Compare nutritional values and allergens using the label for the variety you’ve chosen, not just the name of the bread.

PLUS

Korenlanders Boeren tijger volkoren 1/2 is a specific example of wholemeal bread with a tiger-pattern crust.

  • For this variety, PLUS provides a legal description and information about ingredients, allergens, fibre, salt and storage.
  • The tiger bread description doesn’t mean this variety is made with sourdough. Also check the allergen information on the packaging.

Dirk

Dirk lists both sourdough and tiger brown bread in its bread range.

  • Dirk describes Bakker van der Akker Boeren tijger bruin heel as bread with a tiger crust and a brown interior.
  • Check the nutritional information and ingredients for your chosen variety if they matter to your lunch choice.

Joybuy products

Related products coming soon.

Frequently asked questions

Is sourdough automatically wholemeal?

No, sourdough and wholemeal describe different things. Look for the wholemeal description on the specific loaf; Lidl, for example, explicitly describes its Rustiek volkoren desembrood as wholemeal wheat sourdough bread.

Is tiger bread always white bread?

No, tiger bread is also available in brown and wholemeal varieties. PLUS and ALDI both list wholemeal tiger bread; check the product description to see which variety you’re buying.

How should I store bread for several working-from-home lunches?

Follow the storage instructions on the packaging you’ve chosen, as they apply to that specific variety. For its Korenlanders Boeren tijger volkoren 1/2, PLUS says you can store it in a cool, dark place or freeze it on the day of purchase, then use it within one month.

How can I check which type of salt is in the bread?

Read the ingredients list for the specific loaf; the words tiger and sourdough don’t tell you which type of salt has been used. If you’re buying unpackaged bread, ask the baker for product information if needed.

Can I assume tiger bread or sourdough contains certain allergens?

No, check the allergen information for the exact variety you’re choosing. PLUS lists wheat and barley, among other ingredients, for its Korenlanders Boeren tijger volkoren 1/2; that ingredients list doesn’t automatically apply to other tiger breads or sourdoughs.