What should you look for when choosing?
First, decide whether wholemeal, sourdough character or availability matters most for your working-from-home lunch. Then compare the labels of breads that match your preference.
| What to consider | What to check when buying | Who it matters to |
| Wholemeal and nutritional value |
Look for the word wholemeal in the product description. Compare fibre and salt across different breads on the same basis, such as per 100 g. |
If I eat this bread for lunch regularly, I want to be able to assess the type of grain and nutritional information rather than judge it by the crust. Roughly 42% of consumers choosing bread for this lunch prioritise this consideration. |
| Sourdough and flavour |
Check whether the specific loaf is described as sourdough; only consider the proving time if it’s stated for that product. |
I’m specifically looking for the flavour and texture of sourdough and want to know which loaf fits the bill. For around 33% of consumers, this is the main consideration. |
| Availability and storage |
Check whether the variety can be ordered online or is only available in store. Read the storage instructions on the packaging when you buy it. |
When I’m planning my lunch shopping, I want to know how I can buy and store the bread. This is the priority for around 25% of consumers. |
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Frequently asked questions
Is sourdough automatically wholemeal?
No, sourdough and wholemeal describe different things. Look for the wholemeal description on the specific loaf; Lidl, for example, explicitly describes its Rustiek volkoren desembrood as wholemeal wheat sourdough bread.
Is tiger bread always white bread?
No, tiger bread is also available in brown and wholemeal varieties. PLUS and ALDI both list wholemeal tiger bread; check the product description to see which variety you’re buying.
How should I store bread for several working-from-home lunches?
Follow the storage instructions on the packaging you’ve chosen, as they apply to that specific variety. For its Korenlanders Boeren tijger volkoren 1/2, PLUS says you can store it in a cool, dark place or freeze it on the day of purchase, then use it within one month.
How can I check which type of salt is in the bread?
Read the ingredients list for the specific loaf; the words tiger and sourdough don’t tell you which type of salt has been used. If you’re buying unpackaged bread, ask the baker for product information if needed.
Can I assume tiger bread or sourdough contains certain allergens?
No, check the allergen information for the exact variety you’re choosing. PLUS lists wheat and barley, among other ingredients, for its Korenlanders Boeren tijger volkoren 1/2; that ingredients list doesn’t automatically apply to other tiger breads or sourdoughs.