Choose tiger bread if a distinctive tiger crust is what you’re after for King’s Day, or sourdough if its flavour is what matters most to you. If you specifically want wholemeal bread, look for a variety labelled wholemeal rather than relying on the words ‘tiger’ or ‘sourdough’. Check the ingredients, allergens and how to buy the bread on the pack you choose, as these vary from one loaf to another.
Would you prefer a tiger crust or sourdough for breakfast, lunch or a table to share? Jumbo describes its rustic sourdough breads as loaves made with fresh sourdough starter and left to rise for over 24 hours. This doesn’t tell you how other sourdough breads are made.
Would you like the option of wholemeal tiger bread too? ALDI lists Boeren tijger volkoren heel, and PLUS lists Volkoren tijger heel. Check the nutritional information on the pack you choose, including the fibre per 100 g.
If you need to have the bread in time, how you buy it matters too. Jumbo says its fresh rustic sourdough breads are only available in-store, while PLUS lists Korenlanders sourdough breads online. Check what’s available from your chosen retailer.
First decide what sort of bread you want to serve. Then check the exact variety, the quantity you need and how you’ll buy and store it before King’s Day.
| What to consider | What to check when buying | Who is this important for? |
|---|---|---|
| Flavour and crust | Choose between a tiger crust and a sourdough loaf, then check which varieties are available. | For my King’s Day table, I mainly want to choose bread that suits the flavours and crusts my guests enjoy. This is the deciding factor for around 27% of consumers. |
| Wholemeal bread and fibre | Look for a loaf explicitly labelled wholemeal and compare the fibre per 100 g on the pack. | Even for a celebration, I want to know that I’m actually buying a wholemeal variety; the name tiger bread or sourdough alone doesn’t tell me that. Around 33% of consumers put this first. |
| How to buy and store it | Check whether the variety is available in-store or online; freeze the bread if you buy it well in advance. | If I’m planning my shopping ahead, I don’t want to rely on a way of buying the bread that isn’t available to me. This is a key consideration for around 20% of consumers. |
| Size and quantity | Check whether you need a whole loaf, a smaller loaf or rolls, depending on how much bread you need. | For a larger table, I want to have enough bread without ending up with too much left over. The quantity needed is the first consideration for around 20% of consumers. |
According to PLUS, PLUS Korenlanders Desem Wit contains baker’s yeast, wheat and rye as well as sourdough starter. So the word ‘sourdough’ doesn’t tell you what other ingredients are in the variety you choose.
Check the current ingredients and allergen information for the exact bread you’re buying.
According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. You can’t tell whether it’s been used from the name tiger bread or sourdough.
Check the ingredients list for baker’s salt or ask your baker.
According to the Netherlands Nutrition Centre, bread dries out more quickly in the fridge. This can be a problem if you’re not planning to serve it until the celebration.
Buy the bread closer to when you’ll eat it, or freeze it in good time if you’re shopping earlier.
A product page doesn’t necessarily mean you can order a product online: Jumbo says its fresh rustic sourdough breads are only available in-store.
Before planning your shopping, check how you can buy the variety you’ve chosen and whether it’s available at your store.
Albert Heijn lists both tiger bread varieties and loaves from its OerDesem range.
Jumbo describes a range of rustic sourdough breads for anyone specifically looking for sourdough.
Lidl lists products including Rustiek volkoren desembrood.
ALDI lists tiger bread, including a variety explicitly labelled wholemeal.
PLUS lists Korenlanders sourdough breads and Volkoren tijger heel.
Dirk’s bread range includes both sourdough and tiger bread varieties.
No, ‘sourdough’ doesn’t automatically mean that a loaf is wholemeal. Check the description of the specific variety and, if needed, compare the fibre per 100 g in the nutritional information.
No, according to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients list or ask your baker if this matters to your choice.
Freeze the bread if you buy it well in advance; it’s best not to store it in the fridge, where it dries out more quickly according to the Netherlands Nutrition Centre. The Centre’s general storage guidance for bread is 2–4 days in a kitchen cupboard and 1–3 months in the freezer.
It depends on the supermarket and product range. PLUS lists Korenlanders sourdough breads with delivery or collection options, while Jumbo only sells its fresh rustic sourdough breads in-store. Check the variety and store you’ve chosen before planning your shopping.
Read the latest ingredients and allergen information for the exact variety; don’t rely on words such as ‘tiger’ or ‘sourdough’ alone. PLUS lists wheat and rye among the ingredients in Korenlanders Desem Wit, as well as sourdough starter and baker’s yeast.
