What should you look for when choosing?
First decide whether wholemeal, a tiger crust or clearly labelled sourdough matters most to your household. Then choose a loaf size that suits how much you’ll use and can freeze.
| What to consider |
What should you check? |
Who is it most important for? |
| Wholemeal base |
Check whether the exact variety is labelled ‘wholemeal’. If you like, compare the fibre per 100 g in the nutrition table. |
If wholemeal is the priority for everyday sandwiches, don’t rely on the brown colour or tiger crust. For around 31% of consumers, a wholemeal base is the deciding factor. |
| Tiger crust |
Check whether you’re choosing a white, brown or wholemeal tiger loaf, and whether it’s pre-sliced. |
For breakfast and lunch, we’re mainly looking for a loaf with a crust the family enjoys. Around 31% of consumers put the tiger crust first. |
| Sourdough |
Look for an explicit sourdough reference for the exact variety, and check the ingredients if you also want to know what raising agent is used. |
I’m mainly looking for bread that clearly contains sourdough, even if it doesn’t have a tiger crust. That’s the top priority for around 23% of consumers. |
| Keeping bread in stock |
Choose a whole or half loaf to suit your needs, and check the storage advice on the packaging. |
If the shopping needs to last several days, I only want to defrost what we need. For around 15% of consumers, managing their bread supply is the main concern. |
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Frequently asked questions
Is tiger bread automatically sourdough?
No. A tiger crust doesn’t confirm that the bread is made with sourdough. PLUS lists baker’s yeast in its white farmhouse tiger bread, while Jumbo lists tiger bread and rustic sourdough loaves separately. If sourdough is a deciding factor for you, check the ingredients for the exact variety.
How should I store bread if I’m shopping for several days?
Freeze the bread in portions straight after purchase, then take out what your family needs. The Voedingscentrum recommends keeping wholemeal bread in the freezer for one to three months and notes that it gets drier if frozen for longer. If the bread is packaged, follow the storage information on the packaging too.
Does all Dutch bread contain iodine through baker’s salt?
Don’t assume this is the case for an individual loaf. The Dutch government lists bread with added iodine as one possible source of iodine. Check the ingredients of the bread you’ve chosen, or ask the baker or shop.
Where can I check allergens in tiger bread or sourdough?
Check the allergen information for the exact variety on the current packaging, or ask about it if the bread is unpackaged. The terms ‘sourdough’ and ‘wholemeal’ don’t in themselves mean that a loaf is gluten-free; PLUS lists wheat and barley, among other ingredients, in its wholemeal farmhouse tiger bread.