What should you look for when choosing?
First decide which feature matters most for your family dinner: crust and flavour, a wholemeal option, availability or ingredient information. Then check the specific loaf, as the same type of bread can contain different ingredients and have different ordering options across products.
| What to consider |
What to check before buying |
Who might this matter most to? |
| Crust and flavour |
Choose between a tiger crust and a particular type of sourdough; also check whether you want a whole or sliced loaf. |
If different people are sharing the bread, I mainly want to choose a crust and flavour that suit the meal. An estimated 36% of consumers put this first. |
| Wholemeal, fibre and baker’s salt |
Look for the wholemeal description and compare the nutritional information. Check the ingredients list to see whether baker’s salt has been used. |
If wholemeal bread is my starting point, I don’t want to rely on the name sourdough or tiger alone; I also want to check which salt has been used. This is the top priority for an estimated 29% of consumers. |
| Availability |
Check how you can order the bread and what your local store stocks before planning your dinner around it. |
If the bread needs to be on the table at a particular time, I want to know whether I can order it or need to collect it in person. This planning is the deciding factor for an estimated 21% of consumers. |
| Allergens and ingredients |
Read the label on packaged bread; if you’re buying unwrapped bread, ask about allergen information before you buy. |
If someone at the table needs to avoid certain ingredients, I want to check the information about the bread I’ve chosen first. An estimated 14% of consumers make this their most important buying requirement. |
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Frequently asked questions
Is sourdough automatically wholemeal?
No. Sourdough and wholemeal describe different features of bread. The Netherlands Nutrition Centre defines wholemeal bread as bread made from 100% wholemeal flour, so check the wholemeal description and ingredients of the sourdough you choose.
How can I tell whether my tiger bread or sourdough contains baker’s salt?
Check the ingredients list or ask the shop if you’re buying unwrapped bread; the name alone won’t tell you. The Netherlands Nutrition Centre says that bread provides around 45% of the average iodine intake in the Netherlands, but that average doesn’t mean every individual loaf contains baker’s salt with added iodine.
How can I check allergens in fresh bread?
For pre-packed bread, read the allergen information on the label. The Netherlands Food and Consumer Product Safety Authority highlights this labelling requirement; if you’re buying unwrapped bread, ask the shop before you buy which allergens are listed for the loaf you’ve chosen.
Can I always order tiger bread and sourdough online?
No, ordering options vary by product and shop. Jumbo says its rustic sourdough loaves can’t be ordered online, while Albert Heijn lists its 800 g wheat tiger bread as available in store only. So check the current ordering options and your local store before planning your dinner.