Who might prefer each option?

Families who want bread that’s easy to share

If a familiar, crunchy crust is what you’re after, tiger bread is one option to consider. Dirk describes its farmhouse brown tiger bread as having a crunchy crust and a firm brown crumb; check the product information for other tiger breads individually.

Those who want the bread to take centre stage

For soup, sandwiches or a sharing board, you can look for a sourdough whose flavour and texture will suit the meal. Bear in mind that ranges vary by store: Jumbo says its rustic sourdough loaves can’t be ordered online.

Families who check product information carefully

If wholemeal flour, ingredients, baker’s salt or allergens will determine your choice, the name tiger bread or sourdough isn’t enough. Check the description on the loaf against the ingredients list, and ask the shop for the information you need if you’re buying unwrapped bread.

What should you look for when choosing?

First decide which feature matters most for your family dinner: crust and flavour, a wholemeal option, availability or ingredient information. Then check the specific loaf, as the same type of bread can contain different ingredients and have different ordering options across products.

What to consider What to check before buying Who might this matter most to?
Crust and flavour Choose between a tiger crust and a particular type of sourdough; also check whether you want a whole or sliced loaf. If different people are sharing the bread, I mainly want to choose a crust and flavour that suit the meal. An estimated 36% of consumers put this first.
Wholemeal, fibre and baker’s salt Look for the wholemeal description and compare the nutritional information. Check the ingredients list to see whether baker’s salt has been used. If wholemeal bread is my starting point, I don’t want to rely on the name sourdough or tiger alone; I also want to check which salt has been used. This is the top priority for an estimated 29% of consumers.
Availability Check how you can order the bread and what your local store stocks before planning your dinner around it. If the bread needs to be on the table at a particular time, I want to know whether I can order it or need to collect it in person. This planning is the deciding factor for an estimated 21% of consumers.
Allergens and ingredients Read the label on packaged bread; if you’re buying unwrapped bread, ask about allergen information before you buy. If someone at the table needs to avoid certain ingredients, I want to check the information about the bread I’ve chosen first. An estimated 14% of consumers make this their most important buying requirement.

Common pitfalls

  • Assuming sourdough means wholemeal

    Sourdough doesn’t tell you which flour was used to make the loaf. Sourdough bread can also contain white flour.

    Look specifically for the wholemeal description, then read the ingredients. The Netherlands Nutrition Centre defines wholemeal bread as bread made from 100% wholemeal flour.

  • Assuming tiger bread tells you what flour it contains

    The name refers to the crust style, not whether the bread is white, brown or wholemeal. You can’t tell which allergens it contains from the name either.

    Check the full product name, nutritional information and ingredients for the loaf you want to buy.

  • Counting on bread that’s only available in store

    Jumbo says its rustic sourdough loaves can’t be ordered online. Albert Heijn lists its 800 g wheat tiger bread as an in-store-only product; Lidl says its fresh bread range can vary by store.

    Check whether the bread can be ordered in good time, or ask your local store about it before planning your meal around it.

    If your local store doesn’t stock the bread, you may need to make an extra trip or choose a different loaf.

  • Trying to work out allergens from the bread’s name

    The name sourdough or multigrain bread doesn’t give you a full list of allergens or warnings.

    Read the label on packaged bread. If you’re buying unwrapped bread, ask the shop for information about the loaf you want to take home.

Supermarkets to explore

Albert Heijn

A place to browse both tiger bread and the Liefde & Passie and OerDesem ranges.

  • Albert Heijn says that OerDesem is given three days during the preparation process; this doesn’t tell you how its other sourdough loaves are made.
  • Albert Heijn lists its 800 g wheat tiger bread as available in store only. Check your local store if you’re planning to serve this loaf.

Jumbo

A place to compare rustic sourdough loaves specifically.

  • Jumbo describes eight varieties in its own range and says these loaves are left to rise for more than 24 hours with fresh sourdough starter.
  • Jumbo says these rustic sourdough loaves can’t be ordered online.

PLUS

A place to compare Korenlanders tiger breads and sourdough loaves, product by product.

  • PLUS lists farmhouse tiger bread, wholemeal tiger bread and sourdough loaves, among other options. The product page for a Korenlanders wholemeal sourdough loaf includes its ingredients and nutritional information.
  • Check the latest product information and availability for the variety you choose.

Lidl

A place to look if rustic wholemeal sourdough would suit your dinner.

  • Lidl lists a rustic wholemeal wheat sourdough loaf that’s available in store only.
  • Lidl says its fresh bread range can vary by store, so check what your local shop stocks.

ALDI

A place to browse farmhouse tiger bread, including a wholemeal option.

  • ALDI lists farmhouse wholemeal tiger bread as a whole loaf and as a pre-sliced option.
  • If you want to compare it with sourdough, check which sourdough variety your local store stocks.

Dirk

A place to compare farmhouse brown tiger bread with the bread range at your local store.

  • Dirk describes its farmhouse brown tiger bread as having a crunchy tiger crust and a firm brown crumb.
  • The general bread category also includes sourdough, but check which specific loaves are available when you want them.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is sourdough automatically wholemeal?

No. Sourdough and wholemeal describe different features of bread. The Netherlands Nutrition Centre defines wholemeal bread as bread made from 100% wholemeal flour, so check the wholemeal description and ingredients of the sourdough you choose.

How can I tell whether my tiger bread or sourdough contains baker’s salt?

Check the ingredients list or ask the shop if you’re buying unwrapped bread; the name alone won’t tell you. The Netherlands Nutrition Centre says that bread provides around 45% of the average iodine intake in the Netherlands, but that average doesn’t mean every individual loaf contains baker’s salt with added iodine.

How can I check allergens in fresh bread?

For pre-packed bread, read the allergen information on the label. The Netherlands Food and Consumer Product Safety Authority highlights this labelling requirement; if you’re buying unwrapped bread, ask the shop before you buy which allergens are listed for the loaf you’ve chosen.

Can I always order tiger bread and sourdough online?

No, ordering options vary by product and shop. Jumbo says its rustic sourdough loaves can’t be ordered online, while Albert Heijn lists its 800 g wheat tiger bread as available in store only. So check the current ordering options and your local store before planning your dinner.