What should you look for when choosing?
First, decide which style of bread will go best with your meal. Then compare the wholemeal options, the quantity you’ll need for two and the latest ingredients information.
| What to consider |
What to check |
Who it matters to |
| Flavour and crust |
For sourdough, look for bread described as sourdough; for a tiger crust, choose a tiger bread option. |
If the bread is to play its own part alongside a sharing board, I want to choose deliberately between sourdough flavour and tiger crust. For around 40% of shoppers, bread style comes first. |
| Wholemeal and nutritional value |
Check the product description and, if nutritional value matters to you, compare the fibre per 100 g in the options you’re considering. |
If I’m choosing wholemeal bread, I want to know that it’s actually described as wholemeal, whatever the crust. Around 30% of shoppers give this the highest priority. |
| Availability and size |
Check the size, whether it’s available on the day you need it and how to store it. Jumbo says its rustic sourdough loaves are only available in store. |
For dinner for two, I want to serve enough bread without having lots left over. This is the biggest consideration for around 20% of shoppers. |
| Ingredients and allergens |
For packaged bread, read the current ingredients and allergen information; ask for details if the bread is sold loose. |
If someone I’m eating with needs to avoid certain ingredients, I need to be able to check the option I’ve chosen. For around 10% of shoppers, this is their first consideration. |
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Frequently asked questions
Is tiger bread the same as sourdough?
No. Tiger bread is recognised by its tiger pattern and crust; sourdough is named for the way it’s made, using sourdough starter. According to Voedingscentrum, sourdough bread is made with sourdough starter instead of yeast. Tiger bread may contain a sourdough ingredient, so check the product name and ingredients if the proving method matters to you.
Which bread is right for dinner for two?
Choose sourdough if you want the bread itself to play a distinctive role; choose tiger bread if you’re mainly after a crisp tiger crust. Then consider the dish, the wholemeal option you’d prefer and how much the two of you will eat.
If I have a bread allergy, should I only look out for wheat?
No. The allergens that matter depend on the specific bread option; other ingredients or warnings about possible traces may be relevant as well as gluten-containing cereals. For packaged bread, read the current allergen information; if it’s sold loose, ask for details.
Can I buy the bread in advance?
You can with some options, as long as you follow the storage instructions. Albert Heijn and Plus say that their tiger breads mentioned here can be frozen at home on the day of purchase. If you want Jumbo’s rustic sourdough bread, bear in mind that Jumbo says it’s only available in store.