What should you check before buying?
For a Boxing Day buffet, start by deciding whether you want a particular crust or sourdough process. Then check the label and availability of each loaf: the product name won’t tell you everything you need to know.
Tiger bread
Choose this if: the distinctive tiger crust is important for your bread board.
Bear in mind: the crust doesn’t tell you whether the bread is white, brown or wholemeal; check the variety you’re buying.
Sourdough
Choose this if: you specifically want to serve bread with a documented sourdough and proving process. Jumbo says its sourdough breads are matured for more than 24 hours using fresh sourdough starter.
Bear in mind: sourdough doesn’t automatically mean wholemeal. Jumbo also states that its sourdough breads are only available in store.
| What to consider |
What to check before buying |
Who should consider this? |
| Crust and presentation |
Check the exact tiger bread variety and whether it’s white, brown or wholemeal. |
If you mainly want the distinctive tiger crust on your bread board, presentation is what matters most. Around 33% of consumers put this first. |
| Sourdough and proving process |
Read what the information says about the sourdough and maturation process for your chosen loaf. |
If the documented sourdough process determines your choice, look for a loaf that describes the process clearly. This is a priority for around 25% of consumers. |
| Ingredients and nutritional information |
Compare wholemeal status, fibre and salt per 100 g; check the ingredients and allergens for each variety. |
If you need to check what’s in the bread for your guests, the label matters more than whether it’s called tiger bread or sourdough. This is the main concern for around 25% of consumers. |
| Planning and storage |
Check availability at your shop or in your delivery area, and work out how much bread you’ll need. |
If you’re buying before Boxing Day, you’ll want to avoid finding that your preferred bread is unavailable or having lots left over. Around 17% of consumers prioritise this planning. |
Related products at Joybuy
Related products coming soon.
Frequently asked questions
Is sourdough automatically wholemeal?
No. According to the Netherlands Nutrition Centre, sourdough can be made from different grains. If you want wholemeal bread, check that your chosen variety is labelled as wholemeal and read the ingredients.
Can I rely on the bread name when catering for a guest with an allergy?
No. Check the allergen information for the exact loaf, even if you know another variety from the same brand. Ask for this information before buying unpackaged bread; the Netherlands Food and Consumer Product Safety Authority outlines sellers’ information requirements.
Do all breads have the same iodine content if they contain baker’s salt?
No, you can’t work out the iodine content from the name of the bread or from the words ‘baker’s salt’ alone. Albert Heijn lists iodised salt for AH OerDesem donker meergranen, while Jumbo lists baker’s salt for Boeren Tijgerbrood Bruin. Check the ingredients for the variety you’re buying.
How should I store bread I buy before the buffet?
Freeze bread in portions as soon as you buy it if you plan to use it later, as recommended by the Netherlands Nutrition Centre. Also check the storage instructions on the packaging of your chosen bread.