Who is this choice relevant to?

Festival organisers who want to serve wholemeal bread

You want to serve tiger bread with a meal, but you’re deliberately choosing bread labelled wholemeal rather than relying on its dark colour or crust. The Netherlands Nutrition Centre describes wholemeal bread as bread made from 100% wholemeal flour.

Organisers who want to fill and serve bread

You’re looking for tiger bread as a base for filled slices, wedges or sandwiches. You’re weighing up whether you want a light base or a wholemeal option. PLUS’s product information shows that white and wholemeal tiger breads are sold as separate products.

Stallholders planning how to serve their food

You’re buying bread to sell at an event, so you’ll also need to organise its preparation and storage, as well as allergen information. The Netherlands Food and Consumer Product Safety Authority sets out the rules for selling food at events and providing information about unpackaged food.

What should you look for when choosing?

First decide whether wholemeal bread or the presentation of white tiger bread matters most. Then choose a loaf size and quantity to suit when you’ll be filling and handing it out.

What to consider What to check when buying Who it matters most to
Wholemeal and fibre Look for the wholemeal label and compare the fibre per 100 g on the label. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour. If you want to serve wholemeal bread, don’t rely on its colour or tiger crust to tell you. Around 42% of consumers prioritise choosing wholemeal.
Bread base and presentation Check whether your chosen option is white or wholemeal, and whether you need a whole or half loaf. If you’re serving filled slices or wedges, you may mainly want a light bread base that suits your presentation. Around 33% of consumers prioritise this.
Planning and serving Match the quantity and whether you can freeze any leftovers to your plans. If selling unpackaged bread, check the allergen information too. If you’re buying for a stall or a larger group, you’ll want to portion the bread without unnecessary waste and prepare for serving it. This is the top priority for around 25% of consumers.

Common mistakes

  • Assuming the tiger crust means the bread is wholemeal

    A brown colour or premium-sounding product name doesn’t tell you whether the bread is made from wholemeal flour. PLUS lists 6.4 g of fibre per 100 g for Volkoren tijger heel and 2.3 g per 100 g for Korenlanders Boeren tijger wit heel. This comparison applies to these two products only.

    Check for the wholemeal label, then compare the nutritional information for the options you’re considering.

  • Assuming all tiger bread contains baker’s salt

    According to the Netherlands Nutrition Centre, baker’s salt contains iodine, but bread doesn’t have to be made with it. The type of bread alone won’t tell you whether this ingredient is used.

    Read the ingredients list or ask the baker which salt was used in the bread you’ve chosen.

  • Selling unpackaged bread without allergen information

    When selling unpackaged food, you must be able to give customers information about allergens. The Netherlands Food and Consumer Product Safety Authority says this covers 14 allergens. Ingredients vary between breads, and fillings can also affect the allergen information.

    Keep the latest information about both the bread and fillings available at your stall, so customers can get it before buying.

  • Buying a whole loaf without a plan for the leftovers

    A whole loaf won’t necessarily suit the number of portions you plan to serve. For opened wholemeal bread, the Netherlands Nutrition Centre recommends keeping it for 2 to 4 days in a kitchen cupboard or 1 to 3 months in the freezer.

    Work out how much you’ll be filling in advance, and follow the storage advice for your chosen product when putting any leftover bread away.

    Bread can lose quality through drying out if it’s frozen for too long.

Brands to compare

Albert Heijn

A useful option if you want to compare tiger bread with other bread ranges from the same retailer.

  • Albert Heijn lists AH Tijger volkoren heel on its bread page.
  • OerDesem is a separate bread range, so check the product name to make sure the bread is actually tiger bread.

Jumbo

A useful option if you want to compare white, brown and wholemeal farmhouse tiger bread.

  • Jumbo also lists whole and half-loaf options in its bread range.
  • Check the ingredients and allergen information for the specific option you choose.

Lidl

A useful option if you’re specifically looking for a wholemeal tiger hearth loaf.

  • Lidl lists Tijgervolkoren heel vloerbrood as a separate product.
  • This was listed as a limited-time in-store offer, so check the range for your festival date.

ALDI

A useful option if a whole, pre-sliced wholemeal tiger loaf suits your serving plans.

  • ALDI describes Boeren tijger volkoren as a whole, pre-sliced loaf.
  • Check the packaging for the latest ingredients, allergen and nutritional information.

PLUS

A useful option if you want to compare the nutritional information for white and wholemeal tiger bread.

  • PLUS lists 6.4 g of fibre per 100 g for Volkoren tijger heel and 2.3 g per 100 g for Korenlanders Boeren tijger wit heel.
  • These figures are for two specific products. Check the latest packaging, including the ingredients and allergen information.

Dirk

A useful option if you’re looking for a whole white farmhouse tiger loaf to use as a base for fillings.

  • Dirk lists Bakker van der Akker Boeren tijger wit heel as a separate bread product.
  • Check the packaging for the ingredients, allergen and nutritional information for the loaf you’re buying.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Does tiger bread always contain iodised baker’s salt?

No, you can’t tell from the name tiger bread. According to the Netherlands Nutrition Centre, baker’s salt contains iodine, but using it to make bread isn’t compulsory. Check the ingredients list or ask the baker.

What do I need to arrange if I’m selling filled tiger bread rolls at a festival?

You need to prepare, store and sell the rolls safely and hygienically. The Netherlands Food and Consumer Product Safety Authority outlines this requirement for selling at markets and events. You should also have allergen information for the bread and fillings available.

What allergen information do I need for unpackaged tiger bread?

When selling unpackaged food, information about the relevant allergens must be available before purchase. According to the Netherlands Food and Consumer Product Safety Authority, this covers 14 allergens. If the bread contains cereals with gluten, you must also make clear which cereals they are. Check the information for your chosen bread and any fillings separately.

How can I plan how much bread to buy without having lots left over?

Work out how many portions you want to serve and choose a loaf size to match. For opened wholemeal bread, the Netherlands Nutrition Centre recommends keeping it for 2 to 4 days in a kitchen cupboard or 1 to 3 months in the freezer. Follow the storage advice for the product you buy too.