Which bread is right for you?

If you want to buy wholemeal bread for everyday eating

Looking for bread for breakfast and lunch, and like the sound of a tiger crust? Look for a loaf explicitly labelled wholemeal. The tiger crust alone doesn’t tell you what type of flour has been used.

If you’re looking for sourdough bread

If the sourdough itself matters to you, compare the ingredients of individual loaves. The name doesn’t tell you how much sourdough it contains or whether baker’s yeast has also been used; check the listed allergens too.

If you’re shopping for a small household

If you’re unlikely to get through a whole loaf quickly, a half or small loaf may suit you better. You can also freeze a whole loaf in portions; the Voedingscentrum advises freezing bread in portions straight after buying it.

What should you look for when choosing?

First decide whether wholemeal bread, a clearly identified sourdough ingredient or a suitable loaf size matters most to you. Then check the label on the loaf you’re actually planning to buy: tiger crust and sourdough alone don’t tell you enough about the flour, fibre or ingredients.

What to consider What should you check? Who should pay particular attention?
Wholemeal and fibre Check the bread’s name and compare the fibre per 100 g in the nutritional information. Albert Heijn lists 6,7 g of fibre per 100 g for AH Tijger volkoren; Jumbo lists 7,3 g per 100 g for Boeren Tijgerbrood Volkoren. If I’m buying bread for my usual breakfast and lunch, I want to know whether the loaf I’ve chosen is genuinely wholemeal. For around 42% of consumers, choosing wholemeal for everyday eating comes first.
Sourdough and ingredients Check the label for the sourdough ingredient, type of flour, any baker’s yeast and allergens. Sourdough bread can also contain baker’s yeast. If you’re deliberately choosing sourdough, you’ll want to look beyond the product name and check what’s in it. For around 33% of consumers, choosing sourdough takes priority.
Size and storage Compare a whole, half or small loaf with how much you expect to eat. The Voedingscentrum advises freezing bread in portions straight after buying it. If I live alone or eat bread irregularly, I don’t want to buy more than I can use or store. For around 25% of consumers, choosing the right size is the main consideration.

Common mistakes when buying bread

  • Assuming ‘tiger’ means ‘wholemeal’

    ‘Tiger’ doesn’t tell you what type of flour has been used. Albert Heijn, for example, sells AH Tijger volkoren and a separate AH Nederlands desem volkoren; the names refer to different features.

    If you want wholemeal bread, check the name first, then read the ingredients and nutritional information for that particular loaf.

  • Assuming sourdough bread contains no baker’s yeast

    PLUS lists both 9% sourdough and baker’s yeast in Korenlanders Kleintje desembrood bruin meergranen. So the word ‘sourdough’ alone doesn’t give you the full picture of the ingredients.

    Read the full ingredients list if the way the bread is risen is important to your choice.

  • Assuming all bread contains iodised salt

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So you can’t tell whether it’s been used just from the type of bread.

    For packaged bread, look for ‘baker’s salt’ or ‘iodised salt’ in the ingredients list if this is something you want to take into account.

  • Buying a whole loaf without a storage plan

    When you’re doing a small first shop, it’s easy to buy more bread than you can use in time.

    Choose a half or small loaf if that suits how much you eat, or freeze a whole loaf in portions straight away, as advised by the Voedingscentrum.

Brands and shops to explore

These ranges give you a starting point for comparing types of bread. When you buy, check the label on the loaf you’ve chosen and whether it’s available in store.

Albert Heijn

Albert Heijn lists a wholemeal tiger loaf and a wholemeal sourdough loaf separately.

  • AH Tijger volkoren lists 6,7 g of fibre per 100 g and iodised salt. AH Nederlands desem volkoren lists 9,6% wholemeal wheat sourdough, 6,5 g of fibre per 100 g and iodised salt.
  • Albert Heijn warns that ingredients and product information may change, so check the packaging on the loaf you buy.

Jumbo

Jumbo lists tiger bread and also describes rustic sourdough loaves baked in store.

  • The Boeren Tijgerbrood Volkoren reviewed lists 7,3 g of fibre per 100 g and baker’s salt.
  • Jumbo says its rustic sourdough loaves can’t be ordered online. Check in store to see which varieties are available.

PLUS

PLUS lists both wholemeal tiger bread and a small brown multigrain sourdough loaf.

  • Korenlanders Kleintje desembrood lists 27% wholemeal wheat flour, 9% sourdough and baker’s yeast: details you can compare with the bread’s name.
  • PLUS says product information may vary locally or change, so check the packaging.

Lidl

Lidl lists an organic brown wheat sourdough loaf with seeds as an in-store product.

  • This variety gives you a specific sourdough loaf to check in store for ingredients and allergens.
  • Lidl says this bread is only available in store, so check availability at your local branch.

ALDI

ALDI lists, among other options, white and wholemeal farmhouse tiger loaves.

  • You can focus on the type of loaf within the tiger bread range, including Boeren tijger volkoren.
  • Compare the name and nutritional information of the variety you find; the tiger crust won’t make that choice for you.

Dirk

Dirk’s bread range includes both sourdough and brown tiger bread.

  • Both names give you a starting point for looking for different types of bread in the range.
  • Check which varieties are available at each shop and compare their labels individually.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is tiger bread the same as sourdough?

No. ‘Tiger’ refers to the crust, while you’ll need to check the bread’s ingredients to find out about sourdough. Albert Heijn, for example, lists AH Tijger volkoren and AH Nederlands desem volkoren separately; the latter lists 9,6% wholemeal wheat sourdough. Check the ingredients of the loaf you want to buy rather than treating the names as interchangeable.

Does all Dutch bread contain iodised baker’s salt?

No, don’t assume this is the case for every loaf: according to the Voedingscentrum, bakers aren’t required to use baker’s salt. For packaged bread, check whether ‘baker’s salt’ or ‘iodised salt’ is listed in the ingredients.

Is sourdough bread automatically gluten-free?

No. Sourdough alone doesn’t tell you whether a bread contains gluten. The AH Nederlands desem volkoren reviewed contains wheat; always check the allergen information and packaging claims if you need bread to meet specific dietary requirements.

How should I store bread from my first grocery shop?

Freeze any bread you won’t use soon in portions straight after buying it, as the Voedingscentrum advises, and take out what you need. If it better suits how much you eat, choose a half or small loaf, and follow the storage instructions on the packaging.