Which bread choice is right for you?

Brunch hosts looking for sourdough

If the bread itself is taking centre stage on your table, you may want to choose a loaf explicitly described as sourdough. Jumbo describes its rustic sourdough loaves as being made with fresh sourdough starter and left to mature for more than 24 hours. PLUS’s Korenlanders Kleintje desembrood bruin meergranen is listed as containing 9% sourdough.

Hosts who want to serve tiger bread

You’re looking for a familiar loaf with a tiger crust that works with a variety of toppings. Albert Heijn, Jumbo and ALDI list tiger bread options; check the ingredients and availability of each variant before you buy.

Shoppers checking ingredients for their guests

If wholemeal flour, salt or allergens are important to your choice, compare the packaging of the exact loaf. The ingredients lists for the PLUS breads reviewed show that tiger bread and sourdough can contain different grains and have different allergen information.

What should you look for when choosing?

Tiger bread

Best for: an Easter brunch where you mainly want to serve a loaf with a distinctive tiger crust.

Keep in mind: the name tiger bread doesn’t tell you whether the variant is sold as sourdough.

Sourdough

Best for: a brunch where a sourdough label matters more than a tiger crust.

Keep in mind: Jumbo says its rustic sourdough loaves are only available in store, so plan a shop visit if you want to choose from this range.

What to consider What to check before buying Who it matters to
Sourdough Look for sourdough in the product description and ingredients list. Check whether baker’s yeast is listed too. If I’m choosing sourdough specifically, I want to know what’s in the bread rather than going by the tiger crust. Around 30% of consumers would make verifiable sourdough their top priority.
Crust and serving Choose between a whole tiger loaf and small bake-at-home rolls. If you’re buying bake-at-home rolls, check the cooking instructions and make sure you have enough oven space. For a variety of toppings, I’m mainly looking for a tiger loaf that’s easy to serve at the table. Around 40% of consumers would prioritise how well the bread works for brunch.
Ingredients Read the current ingredients and allergen information for the exact variant. Check separately whether it’s wholemeal and whether it contains iodised salt, if either matters to your choice. If guests have questions about grains or allergens, I want to be able to check the packaging before buying. Around 30% of consumers would make checking the ingredients their main priority.

Common brunch bread buying mistakes

  • Assuming tiger bread is sourdough

    The tiger crust doesn’t tell you how the bread is made. For example, PLUS Volkoren tijger heel lists baker’s yeast and inactivated wheat sourdough powder.

    If you specifically want sourdough, look for a loaf labelled as such and read the full ingredients list.

  • Guessing the allergens from the bread’s name

    Labels such as wholemeal or sourdough don’t replace checking the ingredients. For the breads reviewed, PLUS lists cereals containing gluten and, for some variants, the possible presence of other allergens.

    If you’re catering for guests with a food allergy, check the current allergen information on the packaging of the exact variant.

  • Leaving it until brunch day to look for a particular loaf

    Jumbo says its rustic sourdough loaves can’t be ordered online. Albert Heijn also says that Tijgerbrood tarwe is only available in store.

    If a particular loaf is important to your brunch, check the information from your local branch in advance.

    If it’s only available in store, you may need to make an extra trip.

  • Assuming all bread has the same salt

    PLUS Tijgerbollen list iodised salt. This ingredient information doesn’t tell you anything about the ingredients in another tiger bread or sourdough loaf.

    If the type of salt matters to you, read the ingredients list of the bread you’re actually buying.

Brands with relevant bread options

Albert Heijn

Albert Heijn lists an 800 g whole loaf of Tijgerbrood tarwe.

  • A specific option if you’re looking for a whole tiger loaf.
  • According to the product page, it’s only available in store; check the ingredients on the packaging if sourdough matters to you.

Jumbo

Jumbo lists Boeren Tijgerbrood wit and bruin alongside a separate range of rustic sourdough loaves.

  • Jumbo says its rustic sourdough loaves are made with fresh sourdough starter and left to mature for more than 24 hours.
  • Jumbo says these sourdough loaves are only available in store and can’t be ordered online.

Lidl

Lidl lists Rustiek volkoren desembrood as a wholemeal wheat sourdough loaf.

  • An explicitly labelled sourdough option if you’re also looking for a wholemeal loaf.
  • According to Lidl, it’s only available in store; check the packaging of the exact variant there.

ALDI

ALDI lists Boeren tijgerbrood in white, brown and wholemeal variants.

  • Choose a type of loaf from the tiger bread range to suit your brunch.
  • The product names don’t confirm that sourdough is used; check the ingredients of the variant you choose.

PLUS

PLUS lists both Korenlanders Kleintje desembrood bruin meergranen and Volkoren tijger heel, as well as bake-at-home Tijgerbollen.

  • The ingredients list for the Korenlanders sourdough loaf states 9% sourdough; Volkoren tijger heel lists wholemeal wheat flour.
  • Check each variant for cereals containing gluten and any warnings about the possible presence of allergens.

Dirk

Dirk lists Bakker van der Akker Boeren tijger bruin heel.

  • Dirk describes this variant as having a tiger crust and a firm brown crumb.
  • That description doesn’t mean it’s sourdough; check the ingredients if that’s what you’re looking for.

Joybuy products for Easter brunch

Related products coming soon.

Frequently asked questions

Is tiger bread automatically sourdough?

No. A tiger crust doesn’t prove that a loaf is made as sourdough. PLUS Volkoren tijger heel lists baker’s yeast and inactivated wheat sourdough powder. If you want sourdough, check the product description and ingredients list for the exact variant.

What can I choose if I want to serve warm rolls?

Bake-at-home Tijgerbollen are an option if you have enough oven space. PLUS recommends baking its Tijgerbollen for 6–8 minutes at 200 °C; follow the instructions on the packaging for other rolls.

How can I check allergens for my brunch guests?

Read the current ingredients and allergen information for the exact loaf you’re buying. The Netherlands Food and Consumer Product Safety Authority requires mandatory allergens to be listed on the label. Also look out for any warnings about the possible presence of other allergens.

Can I order Jumbo’s rustic sourdough bread online?

According to Jumbo, its rustic sourdough loaves are only available in store and can’t be ordered online. Check the latest information from your local branch before planning to buy a particular variant for Easter brunch.

How can I tell whether bread contains iodised salt?

Check the ingredients list for the exact product to see what type of salt it contains. For example, PLUS lists iodised salt in its Tijgerbollen; don’t assume another tiger bread or sourdough loaf has the same ingredients.