What should you look for when choosing?
First, decide what role you want the bread to play on the table. Then check the ingredients for your guests and see what, if anything, needs doing just before serving.
| What to consider |
What to check before buying |
Who it matters to |
| Crust and flavour at the table |
Choose between the distinctive crust of tiger bread and the character of a particular sourdough. Also check that the shape and size will work on your breadboard. |
If the bread will be on display, you’ll want its crust and flavour to complement the rest of the menu. This would be the main consideration for around 42% of consumers. |
| Ingredients and type of flour |
Read the ingredients and allergen information for your chosen bread. Look specifically for the word ‘wholemeal’ if that’s the type of flour you want. |
If a guest needs to avoid certain ingredients, you’ll want to know what’s in the bread before serving it. This would be the main concern for around 33% of consumers. |
| Size and preparation |
Check the size of the loaf, any baking instructions and how you can buy it. |
If you’re cooking other dishes in the oven, you’ll want to serve the bread without it clashing with your timings. Around 25% of consumers would focus mainly on portions and preparation. |
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Frequently asked questions
Is sourdough automatically wholemeal?
No. Sourdough is a leavening agent; the type of flour varies from loaf to loaf. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour. So check the name and nutritional information of the specific product.
How do I check allergens in unpackaged bread?
Ask for allergen information about the bread you want to serve before buying it. For packaged bread, you can read the ingredients list and allergen information on the label. For either type, don’t rely on the name ‘tiger bread’ or ‘sourdough’ alone.
Does bread always contain iodised salt?
Don’t assume this without checking the information for the individual loaf. PLUS lists iodised salt in its tiger rolls; for another bread, check the current ingredients list.
When should I bake tiger rolls for my guests?
Follow the instructions on the packaging of the rolls you buy and make sure you have oven space. For its tiger rolls, PLUS recommends baking for 6–8 minutes in a preheated electric oven at 200 °C.
Can I add Jumbo’s sourdough loaves to an online order?
Not for the sourdough range Jumbo describes: according to Jumbo, these loaves are baked in store and can’t be ordered online. Check the latest information from your local store before planning to serve the bread at your dinner party.