Who is this relevant to?

Breakfast lovers comparing fibre content

You want bread to go with savoury toppings and look for the ‘wholemeal’ label and fibre per 100 g, rather than judging by the brown colour or tiger crust alone.

Fans of seeds

As well as a tiger crust, you’re looking for seeds to add extra texture. According to the Netherlands Nutrition Centre, seeds can be added to bread, but they aren’t a standard ingredient in tiger bread.

Households keeping an eye on allergens

Before buying, you check the ingredients and allergens for the exact variety, including any mention of cereals containing gluten and warnings about sesame, nuts or other allergens.

What should you look for when choosing?

Start with the type of bread, then check separately whether it contains the seeds you want. Finally, look at the allergen information and choose a size you can use or store.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Look for the ‘wholemeal’ label and compare the fibre per 100 g of the exact loaves you’re considering. For a savoury sandwich, I want to know what type of bread I’m buying and how much fibre it contains. Around 37% of consumers put this first.
Seeds Check that the seeds you want are listed in the ingredients for this variety. I’m specifically looking for the texture of seeds alongside the tiger crust; this is the main thing around 27% of consumers are looking for.
Allergens Read both the ingredients and any statements about possible traces on the current packaging. If I need to be mindful of certain allergens, checking them comes before the crust or fibre content. Around 18% of consumers prioritise this.
Size and storage Check whether a whole or half loaf suits your needs, and read the storage or freezing instructions. I want to use the bread before it goes stale and avoid shopping more often than necessary. This is the most important consideration for around 18% of consumers.

Common mistakes

  • Assuming a tiger crust means the bread is wholemeal

    The crust doesn’t tell you what the crumb is made from. According to the Netherlands Nutrition Centre, the ‘wholemeal’ label means the bread is made from 100% wholemeal flour.

    Check the product description and compare the fibre per 100 g if that matters to your choice.

  • Assuming it’s seeded from the name or appearance

    Bread can contain seeds, but the tiger pattern doesn’t prove that it does.

    Look for the seeds you want in the ingredients list for the exact variety you’re buying.

  • Skipping the allergen information

    The wholemeal tiger breads described by Albert Heijn, Jumbo and PLUS list cereals containing gluten. Some product descriptions also warn that traces of sesame, nuts and other allergens may be present.

    Even if you’re buying the same loaf again, check the current packaging: ingredients and warnings can vary or change between products.

  • Assuming online availability matches the in-store range

    Lidl lists Tijgerbruin as a bread that’s only available in store. Bear this in mind if you’re counting on it for a particular breakfast.

    Check availability at the shop where you plan to do your shopping, and choose a size that suits your household.

    An extra trip to the shop takes time; a larger loaf needs to be stored or frozen carefully.

Brands to consider

Albert Heijn

AH Tijger volkoren heel is worth considering if you’re looking for wholemeal tiger bread.

  • Albert Heijn lists 6.7 g of fibre per 100 g for this bread, along with iodised salt.
  • Check the ingredients and allergens on the current packaging if you’re looking for seeds or avoiding certain ingredients.

Jumbo

Jumbo Boeren Tijger Volkoren is a wholemeal wheat loaf with a tiger pattern.

  • Jumbo lists 7.3 g of fibre per 100 g for this variety.
  • The bread contains wheat and barley; the product information also warns that traces of nuts and sesame, among other allergens, may be present.

PLUS

PLUS offers wholemeal tiger bread as a whole loaf, as well as a half-loaf version under the Korenlanders name.

  • PLUS lists 6.4 g of fibre per 100 g for Volkoren tijger heel.
  • Check the ingredients and allergens for each variety; don’t assume it contains seeds based on the tiger crust.

Lidl

Lidl describes its Tijgerbruin as a loaf with a thin, crispy tiger crust.

  • The product page lists a weight of 800 g.
  • Lidl says this variety is only available in store. Check the packaging if wholemeal flour, fibre, seeds or allergens will influence your choice.

Dirk

Dirk’s bread range includes Boeren tijger bruin heel and Boeren tijger wit heel.

  • The range lets you look specifically at a brown or white tiger bread.
  • Use the product information for the loaf you choose to check its ingredients, nutritional value and allergens.

Joybuy products

Related products coming soon.

Frequently asked questions

Is brown tiger bread automatically wholemeal?

No. According to the Netherlands Nutrition Centre, the ‘wholemeal’ label means the bread is made from 100% wholemeal flour; its brown colour and tiger crust don’t confirm this. Check the packaging if wholemeal bread is what you’re looking for.

How can I tell whether tiger bread contains seeds?

Check that the seeds you want are listed in the ingredients for the exact loaf. According to the Netherlands Nutrition Centre, seeds can be added to bread, but having ‘tiger’ or ‘multigrain’ in the name doesn’t confirm that they’re included.

What should I look out for in tiger bread if allergens are important?

Read the current ingredients and allergen information for the variety you’ve chosen. The wholemeal tiger breads described by Albert Heijn, Jumbo and PLUS list cereals containing gluten; some also warn that traces of sesame or nuts, for example, may be present. A warning about possible traces is not the same as listing an ingredient.

Does all tiger bread contain iodised salt?

No, don’t assume that it does. The National Institute for Public Health and the Environment states that not all bread is made with iodised salt. Check the ingredients list on the loaf you’re buying if you want to know what type of salt it contains.