If you want tiger bread made with sourdough rather than baker’s yeast, as described by the Netherlands Nutrition Centre, check the ingredients of the specific loaf: sourdough powder in a yeast-raised bread isn’t enough. If wholemeal is more important to you, choose a loaf explicitly labelled as wholemeal and compare the nutritional information per 100 g. When ordering online, also check the size and the storage or freezing instructions.
As well as a tiger crust, you want to know how the bread has risen. For the sourdough version described by the Netherlands Nutrition Centre, check whether the product is made with sourdough and without baker’s yeast.
You’re looking for bread to enjoy regularly and want to compare its wholemeal labelling, fibre and salt per 100 g, rather than judging it by the colour of the crust.
You want to know before ordering what size is right for you and how to store or freeze the bread after delivery.
Start with what matters most to you: the raising agent, the wholemeal base, storage after delivery or the ingredient information. A tiger crust alone won’t answer those questions.
| What to look for | What to check before buying | Who it matters to |
|---|---|---|
| Sourdough process | Check whether sourdough is listed as the raising agent and whether baker’s yeast or yeast appears in the ingredients. Sourdough powder alone doesn’t confirm that the bread is yeast-free. | If I’m specifically looking for bread raised with sourdough rather than yeast, I want to be able to confirm that before ordering. Around 31% of consumers say this sourdough process is their top priority. |
| Wholemeal and fibre | Look for the explicit ‘wholemeal’ label and compare fibre and salt on the same basis: per 100 g. | For everyday bread, I want to know what kind of flour it’s made with, not just what the crust looks like. For around 31% of consumers, wholemeal and fibre come first. |
| Storage after delivery | Check the size, storage and freezing instructions, and whether the rolls need baking before serving. | If I’m not going to eat a whole loaf straight away, I want to be able to store it suitably after delivery. Storage and planning ahead are the top priority for around 23% of consumers. |
| Ingredients and allergens | Read the current ingredients and allergen information. If you have questions about iodine, check which type of salt is listed too. | If an ingredient or allergen affects my choice, I need information about the exact product. Around 15% of consumers put this ingredient information first. |
The tiger breads described by Albert Heijn and Jumbo contain both baker’s yeast and a type of sourdough powder. The Netherlands Nutrition Centre defines sourdough bread as bread made with sourdough instead of yeast.
If bread without baker’s yeast is a must-have, check which raising agents are listed in the ingredients for the exact product.
The crust doesn’t tell you what type of flour the bread is made from. According to the Netherlands Nutrition Centre, ‘wholemeal’ bread is made with flour containing the whole grain.
Look for the ‘wholemeal’ label, then compare the nutritional information per 100 g.
Ingredients and allergens vary from product to product. Albert Heijn also warns that product information can change.
Read the information before ordering, then check the packaging of the bread you receive.
If you won’t use the bread soon, how you store it matters more than how the crust looks in the product photo.
Order a suitable size or follow the Netherlands Nutrition Centre’s advice to freeze bread in portions straight away. Always follow the instructions on the product label too.
Bread that you don’t use in time can end up as food waste.
Lists a product page for AH Tiger Wholemeal Loaf.
Lists a product page for Country-Style Wholemeal Tiger Bread and offers groceries for delivery or collection.
Lists tiger bread products and separate sourdough breads online.
Its online bread category includes options such as sourdough and brown tiger bread.
Lists product information for tiger bread and a separate rustic wholemeal sourdough loaf.
Provides information about its bread range and digital services such as the app.
No, sourdough powder alone doesn’t confirm that it is. The Netherlands Nutrition Centre defines sourdough bread as bread made with sourdough and without yeast, so also check whether yeast appears in the tiger bread’s ingredients.
Look for the explicit ‘wholemeal’ label on the bread. According to the Netherlands Nutrition Centre, this means that bread is made with flour containing the whole grain. A brown colour or tiger crust alone doesn’t tell you that.
Check the storage instructions for the bread you receive and freeze it in portions if needed. The Netherlands Nutrition Centre advises freezing bread in portions straight after buying it, then taking out only what you need each time.
No, don’t assume that without checking the ingredients. The Commodities Act Decree defines baker’s salt as iodised table salt, but according to the Netherlands Bakery Centre, using baker’s salt containing iodine isn’t a legal requirement. Check which type of salt is listed for the specific bread.
Yes, product information can change; Albert Heijn warns about this for its tiger bread. Read the ingredient and allergen information when ordering, and check the packaging of the bread you actually receive too.
