Who should consider each type of bread?

The name on the bread doesn’t tell you everything: a tiger crust, a wholemeal base and added seeds are separate features. What you check first depends on what you’re looking for in your lunch sandwich.

Lunch shoppers looking for wholemeal bread with a tiger crust

If you want both features, look specifically for wholemeal tiger bread. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour. Then compare the fibre per 100 g in the loaves you’re considering; the crust or colour won’t tell you this.

Fans of seeds and kernels

If you’re mainly looking for the texture of seeds in your lunch sandwich, check which types are listed in the ingredients. Albert Heijn lists sunflower seeds, linseed and sesame, among other ingredients, in AH Liefde & Passie Meerzaden. The term multiseed doesn’t in itself tell you whether the bread has a tiger crust or a wholemeal base.

Shoppers who check ingredients and allergens carefully

If you have an allergy or need to avoid gluten, the information for the exact loaf is what matters. The standard tiger breads reviewed contain wheat and gluten; multiseed bread may also contain sesame or soya. Check for any cross-contamination warnings too, even on a gluten-free product.

What should you look for in bread for lunch?

First, distinguish between the crust and the seeds: the supermarket products described here are different types of bread. Then choose within your preferred type based on the packaging and what works for your lunch.

Wholemeal tiger bread

A good choice if: you want a tiger crust and are also looking for bread labelled as wholemeal.

Bear in mind: the tiger pattern doesn’t prove that the bread contains seeds; the standard varieties described contain wheat and gluten.

Multiseed bread

A good choice if: you’re mainly looking for seeds and kernels in or on your lunch sandwich, and the ingredients list confirms the types you want.

Bear in mind: the examples from Albert Heijn and Jumbo described here are white wheat breads, not wholemeal tiger breads; check the allergens too.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Look for the wholemeal label and compare the fibre per 100 g in the nutritional information. I want wholemeal bread for lunch and want to be able to compare the fibre content, whatever the colour of the crust. For around 36% of consumers, this combination comes first.
Seeds and texture Check which seeds and kernels are listed in the ingredients; don’t rely on the name or crust alone. I’m mainly looking for the texture of seeds and kernels in my sandwich, even if that means choosing a different type of bread from tiger bread. This is the top priority for around 29% of consumers.
Practical lunch choice Check the current range and choose a whole or half loaf that suits the number of lunch portions you need. If I’m making lunch soon, I want to be able to take a suitable loaf without buying more than I expect to use. Around 21% of consumers prioritise this practical choice.
Label and ingredients Read the current allergen and cross-contamination information. If you’re checking for iodine or baker’s salt, look for iodised salt in the ingredients. I need to know what’s in my bread before choosing it, for example because of gluten or sesame, or because I check for iodised salt. This is the main consideration for around 14% of consumers.

Common mistakes when choosing bread

  • Confusing a tiger crust with seeds or wholemeal flour

    The decoration on the crust and the ingredients in the bread are two different things. The wholemeal tiger breads described here are separately labelled as wholemeal; the tiger crust doesn’t confirm that seeds have been added.

    Check the product description for the wholemeal label and look for seeds separately in the ingredients list. Choose a tiger crust if that’s what matters to you for lunch.

  • Assuming multiseed bread is wholemeal

    Albert Heijn describes AH Liefde & Passie Meerzaden as white multiseed bread; Jumbo describes Boeren Licht Meerzaden as white wheat bread with seeds and kernels. So seeds in a loaf don’t mean it’s wholemeal.

    If you want both features, look specifically for the wholemeal label and compare the fibre per 100 g in suitable products.

  • Judging allergens by the bread’s name alone

    Wheat and gluten are relevant for the standard tiger breads described here. Multiseed bread may also contain sesame or soya; a gluten-free variety may contain other allergens too.

    For the exact product, read the current ingredients, clearly listed allergens and any cross-contamination warnings.

  • Assuming every loaf contains iodised salt

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. You can’t tell from the type of bread or its crust whether iodised salt has been added.

    Check whether baker’s salt or iodised salt is listed on the label. If you’re buying unwrapped bread, ask the baker which salt was used.

Brands and types of bread compared

These examples show how the retailers mentioned distinguish between different types of bread. Always check the current packaging when buying to confirm the ingredients in the loaf you choose.

Albert Heijn

Albert Heijn describes AH Tijger volkoren heel and AH Liefde & Passie Meerzaden as separate types of bread.

  • AH Tijger volkoren heel is described as wholemeal wheat bread with a tiger pattern; for its multiseed bread, Albert Heijn lists sunflower seeds, linseed and sesame, among other ingredients.
  • The multiseed bread mentioned is a white loaf, so it isn’t automatically a substitute for wholemeal tiger bread.

Jumbo

Jumbo offers wholemeal tiger bread, light multiseed bread and gluten-free multiseed bread as separate options.

  • According to Jumbo, Boeren Tijgerbrood Volkoren Half contains 7,3 g of fibre per 100 g. Boeren Licht Meerzaden is described as white wheat bread with seeds and kernels.
  • The standard wholemeal tiger bread contains wheat and gluten. For its gluten-free multiseed variety, Jumbo lists soya and the possible presence of other allergens.

PLUS

PLUS sells wholemeal tiger bread and light multiseed bread as different types of bread.

  • According to PLUS, PLUS Korenlanders Boeren tijger volkoren 1/2 is wholemeal wheat bread with a tiger pattern.
  • Check the current allergen information for this bread: alongside wheat and gluten, PLUS lists the possible presence of other allergens, including sesame.

ALDI

ALDI lists boeren tiger bread and multigrain bread in its fresh daily bread range.

  • ALDI describes its wholemeal breads as made with 100% wholemeal flour, and mentions grains and seeds in its multigrain bread.
  • For the seeds and allergens in a specific tiger bread, check that loaf’s packaging rather than the description of the multigrain bread.

Lidl

Lidl describes Tijgerbruin as bread with a thin, crisp tiger crust.

  • The product description mentions a soft crumb and an 800 g pack.
  • Check the packaging if you want to find out specifically about seeds, a wholemeal base, fibre or allergens.

Dirk

Dirk lists tiger brown bread and multiseed bread as separate options in its range.

  • The separate names make it easier to start by choosing between a tiger crust and bread labelled as multiseed.
  • For your chosen loaf, check the ingredients, wholemeal information and allergens on the shelf or packaging.

Choosing bread at Joybuy

This multigrain bread is an option if you’re also considering bread other than tiger bread for lunch. Check the packaging to make sure the ingredients, preparation method and allergens suit what you’re looking for.

Lekhaven Bakkerij Multigrain Country Bread Round 550 g

Lekhaven Bakkerij Multigrain Country Bread Round 550 g

A multigrain loaf to consider if a tiger crust isn’t essential. The product name states 550 g; check the current product information and packaging for details of the seeds, preparation method and allergens.

View at Joybuy

Frequently asked questions

Is tiger bread with a dark crust automatically wholemeal?

No, the tiger crust doesn’t confirm that the bread is wholemeal. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour. Look for the wholemeal label on the bread and compare the fibre per 100 g if that matters to you.

Is multiseed bread always wholemeal?

No, multiseed and wholemeal describe different features. Albert Heijn and Jumbo describe the multiseed breads discussed here as white wheat breads. Check separately for a wholemeal label if you also want a wholemeal base.

Does Dutch bread always contain iodised baker’s salt?

No, according to the Voedingscentrum, bakers aren’t required to use baker’s salt. Check the label for baker’s salt or iodised salt, or ask if you’re buying unwrapped bread.

What should I look for in bread if I’m checking for gluten, sesame or soya?

Read the ingredients and allergen statement for the exact loaf, including any cross-contamination warnings. The standard tiger breads described here contain wheat and gluten; multiseed bread may contain sesame or soya. Gluten-free multiseed bread may contain other allergens too.

What should I do with bread I don’t use for lunch?

You can freeze unused wholemeal bread in portions. The Voedingscentrum advises doing this straight after buying it and taking out only what you need each time; also follow the storage instructions on the packaging.