Shoppers looking for a small top-up
You need bread for today or tomorrow and don’t want to buy a whole loaf straight away. A half loaf may be worth considering.
For a small top-up shop, choose half a loaf of tiger bread if you only need enough for a few meals. A whole loaf is a better fit if you’ll use the larger quantity in time or can store it according to the product advice. Choose a variety labelled wholemeal if that matters more to you than having white bread.
You need bread for today or tomorrow and don’t want to buy a whole loaf straight away. A half loaf may be worth considering.
You want a tiger crust, but would also like the option of bread labelled wholemeal. Check the product name and nutritional information for the variety you’re considering.
You’re buying bread for a short period and want to choose an amount that matches what you’ll use. If you do buy a larger loaf, check the storage advice on the packaging.
Work out how much bread you’ll need before your next shop. Then check whether the type and size you want are available at the shop you plan to visit.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Small purchase | Check whether the variety you’ve chosen is sold as half or a whole loaf. | If I only need bread for the next few meals, I don’t want to buy more than I need. For around 33% of consumers, keeping the purchase small is the top priority. |
| Wholemeal and fibre | Check that it’s labelled ‘wholemeal’ and, if stated, compare the fibre content per 100 g. | I want tiger bread, but a wholemeal variety is my priority when choosing. This is the main consideration for around 27% of consumers. |
| Portion size and storage | Check the quantity, best-before date and storage advice for the specific loaf. | If I can’t use bread quickly enough, I want to avoid leftovers or be able to store it according to the packaging. Around 20% of consumers give this top priority. |
| Availability in store | Check whether your chosen size is available at your local branch; Lidl lists its tiger roll as an in-store item. | For a quick top-up, I want to be able to pick up bread at a shop I’m already visiting. This is the main consideration for around 20% of consumers. |
The colour of the bread or crust doesn’t tell you whether the variety is labelled wholemeal.
Look for ‘wholemeal’ on the product packaging and check the ingredients list if that’s important to you.
The tiger bread you want won’t necessarily be available at every branch. For example, Lidl lists its tiger roll as an item sold in store only.
Check your chosen branch before making a special trip for a particular variety.
If you’re just doing a small top-up shop, you may have some of a whole loaf left over before you get round to using it.
Choose an amount that suits the meals coming up, or follow the storage and freezing advice for the specific product.
Albert Heijn includes AH Tijger volkoren heel in its bread range.
Jumbo lists Boeren Tijgerbrood in several varieties and sizes, including a half wholemeal loaf.
Lidl describes its tiger roll as a white wheat roll with a tiger crust.
ALDI lists a whole Boeren tijger volkorenbrood.
PLUS lists Korenlanders Boeren tijger volkoren 1/2 as a 400 g bag.
Dirk lists Bakker van der Akker Boeren tijger wit heel.
Check that the loaf you’ve chosen is labelled ‘wholemeal’ and read the ingredients list. Its brown colour or tiger crust alone isn’t an indication.
Follow the storage advice for the specific variety. PLUS says that Korenlanders Boeren tijger volkoren 1/2 can be frozen at home on the day of purchase and should be used within one month.
Check the allergen information on the packaging of the variety you’re buying. Don’t assume it has the same ingredients or allergens as another tiger bread, even if it has the same type of crust.