What should you look for when choosing?
First decide whether you want to share a whole loaf or serve individual rolls. Then compare the bread type, nutritional information and ingredients for each product.
| What to consider |
What should you check? |
Who is it important to? |
| Size and serving time |
Check whether you’re buying a whole or half loaf, how many rolls are in a pack and whether baking them fits your plans. |
I want enough bread to share, or to give each guest their own roll just before the meal. Around 45% of consumers put serving and portion sizes first. |
| Bread type and nutritional information |
Compare the product description, fibre and salt per 100 g. If you’re interested in iodine, check for bakers’ salt or iodised salt in the ingredients list. |
If bread is a regular part of our meals, I want to make an informed choice between wholemeal, brown and white. For around 33% of consumers, nutritional profile is the main consideration. |
| Allergens and storage |
Read the latest allergen information before buying and follow the storage advice for the day you plan to serve the bread. |
If a guest needs to avoid certain ingredients, I don’t want to put bread on the table without knowing what’s in it. It also needs to stay fresh in line with our plans. Checking ingredients and storage is the top priority for around 22% of consumers. |
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Frequently asked questions
Is all tiger bread made with iodised bakers’ salt?
No, you can’t assume that. The Dutch Commodities Act Decree on the Addition of Micronutrients to Foods defines bakers’ salt as iodised table salt, but the Netherlands Nutrition Centre says that bakers are not required to use it. Look for bakers’ salt or iodised salt on the label, or ask if you’re buying loose bread.
Is brown tiger bread the same as wholemeal tiger bread?
No, brown and wholemeal are different product descriptions. Check the product name, ingredients and fibre per 100 g for the loaf you’ve chosen, rather than judging by the colour of the crust.
How can I check for allergens in loose tiger bread?
Before buying, ask for the allergen information for the exact loaf you want to take home. If relevant to a guest, also ask about any cross-contamination warnings. Don’t rely on the name or colour of another bread from the same bakery.
Can I buy tiger bread before the family dinner?
Yes, as long as you store the bread according to the guidance for the product you’ve chosen and take serving time into account when planning. The Netherlands Nutrition Centre gives 2–4 days in a kitchen cupboard or 1–3 months in the freezer as general storage advice for wholemeal bread. Follow any different instructions on the packaging.
When should I choose bake-at-home tiger rolls instead of a whole loaf?
Bake-at-home tiger rolls are a good choice when you want to give each guest an individual roll and have oven space just before dinner. PLUS says its Tijgerbollen take 6–8 minutes at 200 °C. Choose a whole loaf if you’d rather share a bread basket without baking anything at that point.