Who might find this choice useful?

Families looking to move on from white bread

A fussy eater may be most familiar with white bread. You want to see whether brown or wholemeal tiger bread could be a realistic next choice, without treating colour as proof of what it contains.

Shoppers prioritising fibre

You want to choose a loaf with a tiger crust, so you compare the wholemeal labelling and fibre content per 100 g on the label.

Shoppers who need to check ingredients and allergens

You want to check which allergens the bread contains or may contain, and whether baker’s salt or iodised salt is listed in the ingredients, before buying. For unwrapped bread, ask the seller for product information.

What should you look for when choosing?

White, brown and wholemeal tiger bread don’t all meet the same need. First decide which option the eater is willing to try, then compare the ingredients of the loaves you’re considering.

Wholemeal tiger bread

A good fit if: you want a clearly labelled wholemeal loaf with a tiger crust and are comparing fibre per 100 g.

The trade-off: the eater may not be ready to try this if they prefer the familiar colour or texture of white bread.

Brown tiger bread

A good fit if: you want to try a step between familiar white bread and a clearly labelled wholemeal option.

The trade-off: according to the Voedingscentrum, brown bread is made from wholemeal flour and white flour. Its brown colour doesn’t tell you how much fibre a particular loaf contains.

White tiger bread

A good fit if: a familiar white bread option is the main condition for the eater to try it for now.

The trade-off: the white loaves listed by Albert Heijn, Jumbo and PLUS contain less fibre per 100 g than their wholemeal varieties.

What to consider What to look for Who it matters to
Familiar taste and texture Compare the white, brown or wholemeal labelling. If you want to try a variety first, consider buying a half loaf. If the eater is most familiar with white bread, I want to be able to try another variety without committing to a whole loaf straight away. About 42% of consumers prioritise a manageable change like this.
Fibre and wholemeal ingredients Look for clear wholemeal labelling and compare fibre per 100 g. When choosing bread with a tiger crust, I want to know how much fibre it contains rather than judging by its dark colour. This comparison is the top priority for about 33% of consumers.
Allergens and type of salt Read the latest allergen information and check whether baker’s salt or iodised salt is listed in the ingredients. When ingredients determine my choice, I want to know what’s in this specific loaf before buying. Checking the product is the priority for about 25% of consumers.

Common mistakes

  • Assuming brown means wholemeal

    According to the Voedingscentrum, brown bread is made from wholemeal flour and white flour. So the colour of tiger bread doesn’t tell you whether it’s labelled as wholemeal or how much fibre it contains.

    Check the product name, ingredients and fibre per 100 g before choosing between brown and wholemeal.

  • Assuming all tiger bread contains baker’s salt

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. You can’t tell whether it’s been used from the colour of the crust, either.

    Look for baker’s salt or iodised salt on the packaging, or ask which type of salt was used if the bread is unwrapped.

  • Checking only the bread name for allergen information

    The tiger breads from Albert Heijn, Jumbo and PLUS discussed here contain wheat and gluten. Information about other possible allergens varies by product.

    Check the latest packaging for the variety you’ve chosen. If the bread is unwrapped, ask for allergen information before buying.

Brands to consider

Albert Heijn

Albert Heijn lists products including AH Tijger volkoren heel and AH Tijger wit half.

  • The wholemeal variety is clearly labelled as wholemeal. Albert Heijn lists iodised salt for both varieties mentioned.
  • The white and wholemeal varieties aren’t like-for-like options if you’re comparing fibre per 100 g. Check the latest packaging for the variety you’ve chosen.

Jumbo

Jumbo lists a white Boeren Tijger variety and a wholemeal variety.

  • According to Jumbo’s product information, the wholemeal variety contains 7.5 g of fibre per 100 g, compared with 2.3 g per 100 g in the white variety.
  • Both varieties discussed contain wheat and gluten. Check each pack for information about any other allergens, too.

PLUS

PLUS lists Korenlanders Boeren tijger as a half wholemeal loaf and a whole white par-baked loaf.

  • According to PLUS, the half wholemeal variety contains 6.4 g of fibre per 100 g and lists baker’s salt.
  • Compare the half wholemeal variety and the whole white variety by their nutritional values per 100 g, not by pack size.

ALDI

ALDI lists separate Boeren tijger varieties in white, brown and wholemeal.

  • The three different labels make it easy to search for a white, brown or wholemeal variety.
  • Before choosing, compare the nutritional information and ingredients on the packaging of the specific variety.

Dirk

Dirk lists Bakker van der Akker Boeren tijger wit heel and also includes tiger brown bread in its range.

  • The white and brown labels can help you find a variety the eater is willing to try.
  • To compare fibre or allergens, check the nutritional information and ingredients for the loaf you’ve chosen.

Lidl

Lidl lists a tiger roll as a white wheat roll with a tiger crust.

  • A roll is a different portion size from a whole tiger loaf.
  • If you want to compare it with a whole loaf, use the nutritional information for this specific roll. Its shape alone doesn’t tell you how much fibre it contains per 100 g.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is brown tiger bread automatically wholemeal?

No. A brown colour doesn’t mean tiger bread is wholemeal. According to the Voedingscentrum, brown bread is made from wholemeal flour and white flour. For a specific loaf, check the wholemeal labelling, ingredients and fibre per 100 g.

Does tiger bread always contain iodised baker’s salt?

No. According to the Voedingscentrum, bakers aren’t required to use baker’s salt. For packaged tiger bread, check the ingredients for baker’s salt or iodised salt. If the bread is unwrapped, ask which type of salt was used.

What should I check for wheat, gluten or other allergens?

Before buying, read the allergen information for the exact variety. The tiger breads from Albert Heijn, Jumbo and PLUS discussed here contain wheat and gluten, while information about other possible allergens varies by product. If the bread is unwrapped, ask the seller for allergen information.

How should I store wholemeal tiger bread?

Follow the storage advice on the packaging for the loaf you’ve chosen. For opened wholemeal bread, the Voedingscentrum recommends 2–4 days in a kitchen cupboard and 1–3 months in the freezer. Also check the instructions for the specific tiger bread variety.