First-time shoppers planning their food shop
If you’re buying bread for yourself for the first time, it helps to match the amount to the bread-based meals you actually expect to eat.
Choose a whole tiger loaf if you’re planning several bread-based meals and expect to use it all. For one or a few people, half a loaf or an individual tiger roll may be more practical. If you want wholemeal bread, check the bread type and fibre per 100 g. Always check the ingredients and allergen information for each variety, as the tiger-patterned crust doesn’t tell you which type of flour has been used.
If you’re buying bread for yourself for the first time, it helps to match the amount to the bread-based meals you actually expect to eat.
If there’s just one or a few of you, half a loaf or individual tiger rolls may be worth considering. Also check whether the packaging says you can freeze the variety you choose.
If you want a tiger-patterned crust as well as wholemeal bread, check the bread type and nutritional information for the exact variety, including fibre per 100 g.
First, work out how much bread you expect to use. Then choose between white, brown and wholemeal, and check the packaging if ingredients or allergens are important to your choice.
| What to consider | What to check | Who it matters most to |
|---|---|---|
| A whole loaf for several meals | Check the loaf shape, weight and how many bread-based meals you’re planning. | If I eat bread on several days, I want to know whether I’ll use a whole loaf. Around 36% of consumers put having enough for several meals first. |
| Wholemeal bread and fibre | Check whether the variety is labelled wholemeal and read the fibre content in grams per 100 g. | I want the tiger-patterned crust, but I also want to know whether the bread is actually wholemeal. For around 29% of consumers, that combination is their first choice. |
| Portions and storage | Compare whole loaves, half loaves and individual rolls; follow the packaging instructions for freezing. | If I’m not sure how much bread I’ll eat, I want to avoid leaving some uneaten. A portion that suits their needs comes first for around 21% of consumers. |
| Ingredients and allergens | Read the ingredients and allergen information for the exact variety. Look specifically for baker’s salt or iodised salt if that’s relevant to your choice. | Before choosing, I want to see exactly which ingredients and allergens are listed for the bread. For around 14% of consumers, checking the label matters most. |
These formats don’t give you the same amount of bread. So the number of packs alone won’t tell you how much you’ll have for your planned meals.
Check the shape and weight, then choose an amount that suits the number of people eating.
The tiger-patterned crust doesn’t tell you which type of flour has been used in the bread. A brown colour alone doesn’t confirm that a variety is wholemeal either.
Check the bread type in the product name or description, then read the fibre content per 100 g in the nutritional information.
When you’re doing your first food shop, you may not yet know how much bread you’ll get through. A smaller size may be a better fit.
If needed, choose half a loaf or individual rolls. If you want to freeze the bread, follow the instructions for the variety you’ve chosen.
Information about allergens, baker’s salt or iodised salt varies by product. The name ‘tiger bread’ doesn’t tell you what’s in it.
Read the information on the exact packaging. If you’re buying unpackaged bread in store, ask for the product-specific allergen information.
These examples can help you compare bread types and formats. Check the information for your chosen variety when you buy it.
Albert Heijn lists a whole tiger wholemeal loaf which, according to the product page, can also be frozen.
Jumbo lists whole and half Boeren Tijgerbroden in different bread types.
Lidl lists, among other options, a whole tiger-patterned wholemeal hearth loaf.
Aldi lists whole Boeren Tijgerbroden, including a wholemeal variety.
PLUS lists, among other options, a 400 g half Korenlanders Boeren tijger volkorenbrood and individual tiger rolls.
Dirk lists a whole Bakker van der Akker Boeren tijger witbrood and tiger rolls.
No, the tiger-patterned crust doesn’t tell you which type of flour has been used in the bread. Check whether your chosen variety is labelled wholemeal and, if you like, read the fibre content per 100 g.
Choose a whole loaf if you expect to use it for several meals. If you’re not sure how much you’ll eat, consider half a loaf or individual rolls and compare how much you’re actually likely to use.
Follow the instructions for the exact variety. Albert Heijn says AH Extra lang lekker tijger volkoren heel can be frozen; don’t assume the same applies to other tiger bread.
Read the allergen information on the exact packaging. Jumbo Boeren Tijger Volkoren lists wheat and barley, but you’ll need to check the ingredients of other tiger breads separately.