Who is this choice relevant to?

Families who want wholemeal as their main choice

For households that buy tiger bread for breakfast and lunch, and specifically look for the wholemeal label. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour.

Families with a preference for white bread

For households where some family members prefer white tiger bread, and a combination of white and wholemeal better suits what everyone actually eats.

Families also considering brown bread

For households that want to compare brown tiger bread as well as white and wholemeal. According to the Netherlands Nutrition Centre, brown bread is a mixture of wholemeal flour and white flour, not another name for wholemeal bread.

What should you look for when choosing?

Wholemeal tiger bread

Choose this if: wholemeal is your main choice and your family members will eat this bread.

The trade-off: if not everyone wants wholemeal, buying a second type of bread may be more practical than buying wholemeal only.

Brown tiger bread

Choose this if: your family wants brown bread and the wholemeal label is not a requirement.

The trade-off: according to the Netherlands Nutrition Centre, brown bread contains both wholemeal flour and white flour, so it is not the same as wholemeal bread.

White tiger bread

Choose this if: family members who don’t want wholemeal would otherwise eat very little of the bread you buy.

The trade-off: the PLUS white tiger bread variant examined contains 2.2 g of fibre per 100 g, compared with 6.4 g in the PLUS wholemeal variant examined.

What to consider What should you check? Who is this most important for?
Wholemeal as the main choice Look for the wholemeal label and compare fibre and salt per 100 g on the packaging. If tiger bread is often on the table, I want to know whether my usual choice is genuinely wholemeal. An estimated 42% of consumers say this wholemeal choice is their top priority.
Preference for white bread Check which type of bread your family members will eat and compare the nutritional information for the options you choose. If family members leave wholemeal bread uneaten, I also want to buy bread they will eat. For around 33% of consumers, this is the most important consideration.
Type and size of loaf Check whether the bread is brown, white or wholemeal, and choose a whole or half loaf to suit how much you actually use and the storage advice. If there are different types of bread in the house at the same time, I want to avoid a whole loaf being left uneaten. Around 25% of consumers put this practical consideration first.

Common mistakes

  • Mistaking brown bread for wholemeal

    A brown colour or the name farmhouse bread does not mean that the bread is made from 100% wholemeal flour. The Netherlands Nutrition Centre describes brown bread as a mixture of wholemeal flour and white flour.

    If wholemeal is what you’re looking for, check that the packaging explicitly labels the product as wholemeal.

  • Comparing white and wholemeal by the crust

    The tiger-patterned crust doesn’t tell you how much fibre the bread contains. The PLUS products examined list 2.2 g of fibre per 100 g for white tiger bread and 6.4 g per 100 g for the wholemeal variant.

    Compare the nutritional information per 100 g for the specific loaves you’re considering, including if you’re keeping an eye on salt.

  • Buying a whole loaf without a storage plan

    If family members eat different types of bread, a whole loaf may be left uneaten for longer than expected.

    Choose a whole or half loaf to suit how much you get through, and follow the product’s storage advice. Albert Heijn says AH Tijger volkoren heel can be frozen on the day of purchase.

  • Assuming the bread contains iodised salt

    You can’t tell whether a particular tiger bread contains iodised salt from its tiger-patterned crust or the name of the shop.

    If iodine is relevant to your choice, read the ingredients list on the bread you buy.

Brands to compare

Albert Heijn

Albert Heijn offers both AH Tijger volkoren heel and a white tiger bread variant.

  • AH Tijger volkoren heel lists 6.7 g of fibre and 0.9 g of salt per 100 g. Albert Heijn says this loaf can be frozen on the day of purchase.
  • Albert Heijn warns that product information may change, so check the packaging when you buy.

Jumbo

Jumbo offers white, brown and wholemeal farmhouse tiger bread, including whole and half loaves.

  • Jumbo Boeren Tijger Volkoren lists 7.3 g of fibre per 100 g.
  • Check the size and nutritional information for each variant; the different types of bread do not automatically have the same composition.

Lidl

Lidl offers an 800 g wholemeal tiger loaf, marked as available in store only.

  • The 800 g size can help you choose a whole loaf that suits your household’s needs.
  • Check the label for nutritional information and see whether the bread is available at your chosen store.

ALDI

ALDI offers whole farmhouse tiger loaves in wholemeal, brown and white varieties.

  • The wholemeal loaf shown is pre-sliced.
  • Check the label on the variant you choose if you want to compare nutritional values or ingredients.

PLUS

PLUS offers Korenlanders Boeren tijger in both wholemeal and white varieties.

  • The wholemeal variant examined lists 6.4 g of fibre per 100 g; the white variant examined lists 2.2 g per 100 g.
  • Check the packaging for the variant you choose: recipes and product information may change.

Dirk

Dirk offers Bakker van der Akker Boeren tijger bruin heel and a white tiger bread variant.

  • The brown variant gives you a specific option to compare with white tiger bread.
  • If you’re specifically looking for wholemeal tiger bread, check the product description for the bread available rather than assuming brown means wholemeal.

Related products at Joybuy

Related products will be available soon.

Frequently asked questions

Is brown tiger bread the same as wholemeal tiger bread?

No. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour, while brown bread is a mixture of wholemeal flour and white flour. If you specifically want to buy wholemeal bread, check for the wholemeal label on the packaging.

How can I combine white and wholemeal tiger bread for my family?

Buy wholemeal if that’s the main choice you want, and add white if some family members prefer it. Compare the specific products, though: the PLUS wholemeal tiger bread variant examined lists 6.4 g of fibre per 100 g, compared with 2.2 g for the white variant examined. These figures apply to these two products, not all tiger bread.

Can I freeze a whole tiger loaf?

It depends on the bread. Albert Heijn says AH Tijger volkoren heel can be frozen on the day of purchase. Follow the storage and defrosting instructions on the packaging for the bread you buy.

Should I check the allergens again next time I buy it?

Yes. If allergens matter to your choice, read the packaging of the product you’re buying at the time. A familiar bread name doesn’t guarantee that the product information is unchanged; Albert Heijn, for example, notes that product information may change.