Christmas market seller focused on artisan bread
You want to offer bread with a clearly defined sourdough character. Check the product description and ingredients before presenting it as sourdough.
Who is this choice relevant to?
Visitor or organiser looking to offer wholemeal bread
You’re specifically looking for wholemeal bread and don’t want to base your choice on the tiger crust or the presence of sourdough. The product description and nutritional information will help you distinguish between varieties.
Stallholder who wants to portion and serve bread
You need to be able to get the variety you want in time for the sale, manage your stock and provide visitors with allergen information before they buy if you’re selling bread loose.
What should you look for when choosing?
For the Christmas market, first decide how you want to describe the bread. Then check whether it’s wholemeal and sort out availability and allergen information for the sale.
Sourdough bread with a tiger crust
A good choice if: you specifically want to offer the combination of sourdough and a tiger crust, and can confirm that description applies to your chosen variety.
Consider: sourdough doesn’t automatically mean wholemeal; also check the ingredients and availability of that exact bread.
Wholemeal tiger bread
A good choice if: a wholemeal base and tiger crust matter more to you than a sourdough description.
Consider: wholemeal tiger bread isn’t necessarily sourdough too. PLUS and ALDI list separate wholemeal tiger bread varieties.
Regular white or brown tiger bread
A good choice if: you’re looking for a regular tiger bread variety and don’t need it to be described as wholemeal or sourdough.
Consider: white and brown aren’t the same as wholemeal; for bread baked in store, check the range at your chosen branch too.
| What to consider | What to check when buying | Who does this matter most to? |
|---|---|---|
| Sourdough description | Check the name and ingredients of the same bread variety. Jumbo Boeren Tijgerbrood Wit lists baker’s yeast and inactivated wheat sourdough powder, but isn’t described as sourdough bread. | If I want to call the bread sourdough at my stall, that description needs to match the product I’ve chosen. Around 40% of consumers prioritise a confirmed sourdough description. |
| Wholemeal base | Read the product description and, if needed, compare fibre per 100 g in the nutritional information. A tiger crust alone doesn’t tell you whether the bread is wholemeal. | For my range, I want to be able to identify a specific wholemeal bread, regardless of the crust or raising agent. Around 30% of consumers prioritise a wholemeal base. |
| Selling from your stall | Confirm the variety with your chosen branch and get up-to-date allergen information before selling bread loose. Lidl says its fresh bread range can vary by branch. | I want to be able to serve the right bread at the point of sale and give visitors allergen information before they buy. This is the main priority for around 30% of consumers. |
Common mistakes
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Taking a sourdough ingredient to mean the bread is sourdough
Regular tiger bread can contain a sourdough ingredient without being sold as sourdough bread. For example, Jumbo lists both baker’s yeast and inactivated wheat sourdough powder for Boeren Tijgerbrood Wit.
Check the product name and ingredients of the variety you’ve chosen. Ask the baker or supplier for product information if you want to present the bread as sourdough.
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Confusing a tiger crust with wholemeal bread
Tiger bread is available in white, brown and wholemeal varieties. The crust doesn’t tell you what kind of bread is underneath.
Check the product description. If you want to compare nutritional values, use the same measure, such as fibre per 100 g.
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Selling unpackaged bread without allergen information
Visitors need to be able to check whether unpackaged bread contains any allergens that matter to them. The Netherlands Food and Consumer Product Safety Authority says customers must be given information about the 14 specified allergens.
Before opening, make sure you have up-to-date information about the bread varieties you sell and make it available to visitors before they buy.
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Planning stock without checking the branch or storage requirements
The in-store baked bread you want won’t necessarily be available at every branch. Lidl says its fresh bread range can vary by branch.
Confirm the variety with your chosen branch in advance, and plan your purchase and storage around the bread you actually choose.
Brands to compare
These brands offer options to consider across different tiger bread varieties. For each product, check that its description, ingredients and allergen information are right for your Christmas market range.
Albert Heijn
Albert Heijn provides product information for tiger bread varieties.
- The product page for AH Tijger wit half is a useful starting point for checking a specific variety.
- Albert Heijn warns that ingredient and allergen information can change, so check it again when you buy.
Jumbo
Jumbo provides product information for Boeren Tijgerbrood Wit.
- The ingredients list includes baker’s yeast and tiger bread decoration.
- The presence of inactivated wheat sourdough powder doesn’t confirm that this white variety is sourdough bread.
Lidl
Lidl is worth considering if you want to buy bread baked in store shortly before the Christmas market.
- Lidl describes its range of bread baked off in store.
- Its fresh bread range can vary by branch, so confirm the variety you want in advance.
ALDI
ALDI lists Boeren tijger volkoren as a wholemeal tiger bread loaf.
- The product description makes it easy to identify as a wholemeal option.
- Before serving it at your stall, ask for up-to-date ingredient and allergen information for the bread you’ve chosen.
PLUS
PLUS provides product information for Korenlanders Boeren tijger volkoren 1/2.
- PLUS describes this variety as wholemeal wheat bread with tiger bread decoration, and lists its ingredients and nutritional information.
- The ingredients include baker’s yeast; don’t use the wholemeal description as an indication that it’s sourdough.
Dirk
Dirk lists Bakker van der Akker Boeren tijger bruin heel as a brown tiger bread variety.
- The product description distinguishes the brown inside from the tiger crust.
- Check the ingredients and allergens for your chosen variety before selling it unpackaged or presenting it as sourdough.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Is sourdough tiger bread automatically wholemeal?
No. Sourdough and wholemeal describe different characteristics. For your chosen tiger bread variety, check its sourdough description and bread type separately.
Can I sell Jumbo Boeren Tijgerbrood Wit as sourdough bread?
Don’t assume so just because it contains a sourdough ingredient. For this variety, Jumbo lists baker’s yeast and inactivated wheat sourdough powder, but doesn’t describe the bread as sourdough; ask the supplier to confirm before using a different description.
What allergen information do I need for unpackaged bread at a Christmas market?
Visitors must be able to get information about allergens in unpackaged bread before they buy it. The Netherlands Food and Consumer Product Safety Authority lists 14 specified allergens for this purpose; use up-to-date product information for every variety you offer.
How should I plan bread bought in advance for the Christmas market?
First, confirm the variety with your branch, then work out how much to buy based on how you can store and serve the bread. For opened wholemeal sourdough, the Netherlands Nutrition Centre recommends 2–4 days in a kitchen cupboard and 1–3 months in the freezer; for other bread, follow the information on the packaging.
Is iodised baker’s salt required in every loaf of bread?
No. Don’t present iodised baker’s salt as a legal requirement for every loaf. Brood.net says its use isn’t legally required; a Government Gazette published in 2008 describes an agreement encouraging the use of iodised salt. For a specific loaf, check the label or ask the supplier.