Who is this choice for?

Christmas market shopper buying a small amount of bread

You’re looking for half a tiger loaf and want to know before you buy whether it’s available sliced to your preferred thickness.

Shopper looking for fibre

You want tiger bread with a wholemeal base, so you compare the product description and nutritional information per 100 g, rather than judging it by the crust alone.

Stallholder serving filled slices

As well as the bread, you need to organise the fillings, storage and allergen information when serving slices at the Christmas market.

What should you look for when choosing?

First, decide whether the slice and quantity will suit the way you plan to serve the bread. Then compare the type of loaf and consider what preparation your chosen way of selling it will require.

What to considerWhat to check before buyingWho it matters to
Quantity and slice Check the weight and ask specifically whether the loaf has been sliced in advance to your preferred thickness. I want to serve evenly sliced bread quickly from a small stock, without having to slice it at the stall. For around 40% of consumers, this combination of portion size and slice comes first.
Wholemeal and fibre Read the product description and compare the amount of fibre per 100 g; the tiger crust doesn’t tell you what type of bread it is. If I want to offer wholemeal tiger bread, I’d rather choose based on the bread itself than on the appearance of the crust. An estimated 30% of consumers prioritise this type of bread and its fibre content.
Serving and allergens Check the allergen information for both the bread and the fillings, and work out how to store perishable fillings safely. When serving unpackaged, filled slices, I want to be able to tell customers about allergens and store the fillings appropriately. For around 30% of consumers, this is their first concern when choosing.

Common buying mistakes

  • Assuming a half loaf is sliced to a medium thickness

    ‘Half’ describes the quantity, not the thickness of the slices. If you want to serve evenly sliced bread at your stall, these are two separate requirements to check when buying.

    Check the packaging or ask at the bakery counter whether the loaf is sliced and what thickness you can get.

    Slicing it yourself takes extra preparation time.

  • Treating a part-baked loaf as ready to serve

    PLUS describes Korenlanders Boeren tijger volkoren 1/2 as part-baked bread with baking instructions. This affects how you’ll need to prepare it for the Christmas market.

    Choose this version only if you can bake it according to the product instructions, then leave it to cool before slicing.

    Allow for a suitable oven and baking time.

  • Checking only the bread’s ingredients

    For filled slices, you also need to consider the allergens and storage requirements of the fillings. The Netherlands Food and Consumer Product Safety Authority stresses that food sold at markets must be prepared, sold and stored safely and hygienically.

    Keep a record of the allergen information for each type of bread and filling, and arrange suitable storage if you’re using perishable fillings.

  • Assuming iodised salt is always used

    The name tiger bread doesn’t tell you what type of salt was used in a particular product.

    Check the ingredients list if the use of iodised baker’s salt matters to your choice.

Brands to compare

Albert Heijn

Albert Heijn lists AH Tijger wit half as a half white wheat loaf weighing 400 g.

  • The stated weight makes it easier to work out how much you’ll get from each half loaf.
  • Check whether this version can be sliced, and whether you can get the thickness you want.

Jumbo

Jumbo’s range of white tiger bread includes both a whole and a half Boeren Tijgerbrood Wit loaf.

  • For its whole white tiger loaf, Jumbo publishes ingredient, allergen and nutritional information.
  • Check the slice separately if you plan to use the half loaf for filled slices.

PLUS

PLUS describes Korenlanders Boeren tijger volkoren 1/2 as a part-baked wholemeal wheat loaf and lists 6,4 g of fibre per 100 g.

  • The product description and nutritional information can help you choose a wholemeal base.
  • This version needs to be baked according to the product instructions; also check whether it can be sliced the way you want.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Does a half tiger loaf mean it’s sliced to a medium thickness?

No. ‘Half’ refers to the quantity, not whether the loaf is sliced. Ask at the bakery counter about the slice thickness or check the packaging before planning to serve evenly sliced bread.

What should I consider when selling tiger bread at a Christmas market?

Make sure you prepare, store and sell the bread safely and hygienically. The Netherlands Food and Consumer Product Safety Authority provides guidance for markets and events. You should also ask the organiser and your local council what requirements apply to your stall.

What allergen information do I need for unpackaged filled slices?

Customers must be able to get information about the allergens in both the bread and the fillings. Check the latest product information for every ingredient and make sure you can provide it when selling, as explained by the Netherlands Food and Consumer Product Safety Authority for unpackaged food.

Does tiger bread always contain iodised baker’s salt?

You can’t tell from the name tiger bread. Brood.net describes the use of iodised baker’s salt under an industry agreement; check the ingredients list for the loaf you plan to buy.

How should I store tiger bread before the Christmas market?

Follow the storage instructions for the version you choose. For the white tiger bread it reviewed, Jumbo recommends storing it somewhere cool and dark; the wholemeal version reviewed by PLUS also needs to be baked according to the product instructions.