Who is this choice relevant to?

Shoppers keeping an eye on their grocery spending

You’re looking for tiger bread for breakfast or lunch and want to compare offers, loaf sizes and the price per kilo. A limited-time offer is most useful if you’re planning to visit that particular shop anyway.

Shoppers looking for wholemeal bread

You want a loaf that is specifically labelled wholemeal and fits your budget. The published fibre figures for Albert Heijn and PLUS wholemeal tiger breads are higher than those for Jumbo Boeren Tijgerbrood Wit. Always compare the nutritional information for the specific varieties you’re considering.

Small households

You may not always get through a whole loaf before it goes stale. A half loaf, or a product that the packaging says you can freeze at home, may be a better fit for how much you eat.

What should you look for when buying?

First decide which type and size of loaf you want. Then compare prices on a like-for-like basis and check whether any offers are still valid.

What to consider What to check when buying Who it matters to
Upfront cost Compare whole loaves with whole loaves and check whether an offer is still valid. Use the price per kilo where it’s shown. If I want to spend less today, I want to know whether the loaf is available at the displayed price in my shop; around 45% of shoppers prioritise keeping their immediate spend down.
Wholemeal and fibre Check that the bread is labelled wholemeal and compare the fibre per 100 g in the nutritional information for the varieties you’re considering. For everyday use, I want to find tiger bread that’s specifically labelled wholemeal without losing sight of my budget; around 36% of shoppers prioritise this combination.
The right quantity Check whether a half loaf is available and follow the freezing instructions for the specific product. In a small household, I don’t want to buy a whole loaf if some of it will go uneaten. Around 19% of shoppers are most concerned about reducing waste.

Common mistakes

  • Comparing only the price per loaf

    A whole loaf and a 400 g pack aren’t directly comparable. Jumbo lists a price per kilo for Boeren Tijgerbrood Wit; PLUS does the same for a 400 g pack of Korenlanders Boeren tijger volkoren.

    Compare the price per kilo when it’s available for both products. Otherwise, make sure you also take the difference in weight and type of bread into account.

  • Assuming an offer is the regular price

    The offer Lidl listed for Tijgervolkoren heel vloerbrood was available in store only from 5 to 11 October. A limited-time price like this doesn’t tell you what you’ll pay on another day or at a different branch.

    Check the offer dates and current in-store price before making a special trip to take advantage of an offer.

  • Assuming a tiger-crust loaf is wholemeal

    The crust doesn’t tell you whether the bread is white, brown or wholemeal. According to the product information, Jumbo Boeren Tijgerbrood Wit contains 2.3 g of fibre per 100 g, compared with 6.7 g per 100 g for AH Tijger volkoren heel and 6.4 g per 100 g for PLUS Korenlanders Boeren tijger volkoren.

    Check the type of bread and the nutritional information for the variety you’re buying rather than judging it by the crust.

  • Assuming all tiger bread contains baker’s salt

    The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. The Netherlands Food and Consumer Product Safety Authority outlines the rules on adding iodine through baker’s salt, but these don’t make it a compulsory ingredient in every loaf.

    If you want to know which salt is in a particular loaf, read the ingredients on the label or ask the baker about bread sold without packaging.

Brands to compare

Albert Heijn

Albert Heijn provides product information for AH Tijger volkoren heel.

  • The product information lists 6.7 g of fibre per 100 g and iodised salt.
  • Check the current offers and the product information for the loaf you’re buying.

Jumbo

Jumbo provides information about whole and half tiger loaves, including Boeren Tijgerbrood Wit.

  • The white variety has a listed price per kilo and contains 2.3 g of fibre per 100 g.
  • If fibre matters to you, don’t compare a white loaf with a wholemeal one without taking the difference into account.

Lidl

Lidl listed a limited-time in-store offer for Tijgervolkoren heel vloerbrood.

  • The product name makes clear that it’s a whole wholemeal tiger loaf.
  • Lidl directs customers to its shops for current food prices, so check the price and availability at your local branch.

Aldi

Aldi lists whole boeren-tijgerbroden in white, brown and wholemeal varieties.

  • The different types of bread are listed separately, making it easy to choose the variety you want.
  • Check the label on the wholemeal variety if fibre or salt is a deciding factor for you.

PLUS

PLUS provides product information for Korenlanders Boeren tijger volkoren in a 400 g pack.

  • The product information lists 6.4 g of fibre per 100 g and says to freeze the loaf at home on the day you buy it.
  • PLUS notes that the final in-store price may vary by location or change in the meantime.

Dirk

Dirk lists a range that includes whole white and brown tiger loaves from Bakker van der Akker.

  • You can choose the type of bread for each variety separately.
  • Check the weight and nutritional information on the product before comparing these varieties by size or fibre content.

Tiger bread at Joybuy

Related products will be available soon.

Frequently asked questions

Is wholemeal tiger bread different from white tiger bread?

Yes: the tiger crust doesn’t determine whether a loaf is white or wholemeal. If you’re specifically looking at fibre, check the type of bread and the amount per 100 g. The Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as much as possible.

How do I compare tiger bread from different supermarkets?

First compare the same type of loaf and pack size, then use the price per kilo if it’s available. Also check whether a displayed price is temporary or local: Lidl directs customers to its shops for current food prices, while PLUS notes that prices may vary by location.

Can I freeze tiger bread if a whole loaf is too much?

You can, if the packaging says the product can be frozen. For Korenlanders Boeren tijger volkoren, PLUS says you can freeze it at home on the day you buy it and use it within one month. Follow the instructions for the loaf you buy.

Does all tiger bread in the Netherlands contain baker’s salt?

No, bakers aren’t required to use baker’s salt, according to the Netherlands Nutrition Centre. For a specific loaf, check the ingredients on the label or ask the baker which salt is used in bread sold without packaging.