Who is this for?

Shoppers planning several breakfasts

You want bread for more than one morning and are checking whether a whole loaf suits how much you’ll actually eat.

Shoppers short on time in the morning

You want to get your bread ready quickly and are weighing up whether a pre-sliced or half loaf fits your routine.

Shoppers who check the label

You want to know whether a tiger loaf is wholemeal, so you check the fibre, ingredients and allergens for the exact variety.

What should you look for when choosing?

First, consider how much bread you’ll get through and how much preparation time you have in the morning. Then check the label if the type of bread or its ingredients will influence your choice.

What to consider What to check Who is it for?
Size and how much you’ll use Whether to buy a whole or half loaf, and how much you can keep for future breakfasts. If I’m buying bread for several mornings, I want to avoid having some left over. Around 34% of consumers prioritise finishing the bread.
Preparation Whether the variety you’ve chosen is pre-sliced. When I need to get out of the door quickly, I want to prepare breakfast without having to slice the bread. For around 33% of consumers, convenience in the morning matters most.
Type of bread and label Wholemeal labelling, fibre per 100 g, ingredients and allergens. I want to know what type of bread I’m buying and what’s in the exact variety. Checking the label is the top priority for around 33% of consumers.

Common mistakes

  • Choosing a half loaf without considering how much you’ll eat

    A smaller pack only helps reduce waste if its size better matches how much bread you get through.

    Choose a half loaf if you usually have some left over from a whole one. If you finish a whole loaf, the smaller size may not be more practical.

  • Assuming the tiger crust means the bread is wholemeal

    Tiger bread comes in white, brown and wholemeal varieties. The crust won’t tell you how much fibre is in the variety you’ve chosen.

    Check the product name, ingredients and nutritional information per 100 g for the loaf you’re buying.

  • Assuming all tiger bread contains baker’s salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So you can’t tell whether it’s present just by looking at the type of bread.

    For packaged bread, read the ingredients list. For unpackaged bread, ask which salt has been used.

Relevant brands and shops

Albert Heijn

Albert Heijn’s bread range includes AH Tijger volkoren heel, among other products.

  • A wholemeal tiger variety to consider if you want a whole loaf.
  • Check the ingredients and nutritional information on the pack you choose.

Jumbo

Jumbo offers farmhouse tiger bread in whole and half loaves, including white, brown and wholemeal varieties.

  • You can choose the loaf size and type of bread separately.
  • A brown or white variety isn’t the same product as the wholemeal one, so check the exact name.

Lidl

Lidl lists a whole wholemeal tiger hearth loaf.

  • A whole loaf for anyone who’ll get through that amount and is looking for wholemeal bread.
  • Check the product information for the variety on offer when you buy it.

ALDI

ALDI lists farmhouse tiger bread in white, brown and wholemeal varieties; its wholemeal loaf is described as pre-sliced.

  • The pre-sliced wholemeal variety means there’s no slicing to do in the morning.
  • Check that a whole loaf is the right size for how much bread you’ll eat.

PLUS

PLUS lists Korenlanders Boeren tijger volkoren 1/2 in a 400 g pack.

  • For this variety, PLUS lists 6,4 g of fibre per 100 g and baker’s salt in the ingredients.
  • Don’t apply this nutritional information to other tiger breads; check the label of the exact variety.

Dirk

Dirk lists whole white and brown farmhouse tiger loaves from Bakker van der Akker.

  • There are white and brown varieties to consider separately.
  • Don’t assume the brown variety is wholemeal just because of its name.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Is tiger bread automatically wholemeal?

No, tiger bread can be white, brown or wholemeal. If you want wholemeal bread, check the product name and label of the exact variety.

Does all tiger bread contain baker’s salt?

No. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients list or, for unpackaged bread, ask which salt has been used.

How can I stop a whole loaf going to waste?

Choose a half loaf if that better suits how much bread you eat, or check the storage instructions if you want to freeze a whole loaf. For Korenlanders Boeren tijger volkoren 1/2, PLUS says it can be frozen on the day of purchase and should then be used within one month.

How can I check which allergens are in tiger bread?

Read the allergen information for the exact variety; the name tiger bread doesn’t tell you which ingredients it contains. For Korenlanders Boeren tijger volkoren 1/2, PLUS lists wheat and barley products and identifies cereals containing gluten.