What should you look for when choosing?
First, choose a bread texture that suits what your baby can already manage. Then compare the type of bread, the label and the quantity you can use at home.
| What to consider |
What to check |
Who it matters to |
| Texture and crust |
For a first bread, check that it contains no seeds or kernels. Choose a shape and crust that suit what your baby can already manage. |
If my baby is still getting used to lumpier textures, I don’t want to choose something harder to manage just because it has a tiger crust. Texture is the top priority for around 36% of consumers. |
| Switching to wholemeal |
Read the product description and ingredients. Consider wholemeal bread as a gradual next step once your baby is managing bread well. |
My baby already eats bread, but I want to make the move to wholemeal gradually. A gradual switch is the main consideration for around 29% of consumers. |
| Allergens and recipe |
Check the latest ingredients, allergens and any warnings about possible traces every time you buy. |
If my child has an allergy or their childcare setting has an allergen policy, I want to know what’s in this particular bread before it’s eaten or packed to take along. For an estimated 21% of consumers, this check is the top priority. |
| Quantity and storage |
Choose a whole or half loaf to suit your needs, and follow the storage and freezing instructions on the packaging. |
If my baby still eats very little bread, I want to choose a quantity that’s practical for our household. Around 14% of consumers put everyday practicality first. |
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Frequently asked questions
When can my baby eat bread with a crust?
The Netherlands Nutrition Centre suggests offering bread with crust from 7 months to help babies practise chewing. For starting bread after 6 months, it recommends brown or wheat bread without seeds or kernels. Always consider what your baby can already manage and stay with them while they eat.
Is wholemeal tiger bread a good first bread choice?
Don’t start with wholemeal tiger bread just because it says ‘wholemeal’. The Netherlands Nutrition Centre recommends brown or wheat bread without seeds or kernels from 6 months; once your baby is managing bread well, you can gradually switch to wholemeal.
Does wholemeal tiger bread contain gluten?
The wholemeal tiger breads described by Albert Heijn, Jumbo and PLUS list ingredients containing gluten. Check the latest ingredients and allergen information for the bread you’re buying, especially if your child has an allergy or coeliac disease, or their childcare setting or school has an allergen policy.
What does bakers’ salt mean on a bread ingredients list?
The Dutch Commodities Act Decree on the Addition of Micronutrients to Foodstuffs defines bakers’ salt as iodised table salt used in the preparation of bread and other baked goods. Check the latest ingredients list to see how the salt is described for that particular bread; don’t assume every loaf uses the same description.
How much bread should I choose if my baby still eats very little?
A half loaf may be more practical if you don’t use a whole loaf at home. For example, PLUS lists a half pack weighing 400 g; check the latest storage and freezing instructions for the bread you buy.