What should you look for when choosing?
First decide what you’ll use the slices for. Then consider whether you’ll use the whole loaf in time and which ingredients matter to you.
| What to consider |
What to check when buying |
Who this matters most to |
| Slices for toasties or substantial fillings |
Check the thickness and shape of the slice. For a toastie, make sure the bread and filling will fit in your appliance. |
When I’m making a toastie or a generously filled snack, I want slices I can fill and move around without them falling apart. Around 44% of consumers put this practicality first. |
| Using and storing bread |
Check what’s available in your shop and read the use-by and freezing information for the bread you choose. |
I pick up bread as part of my regular shop and want to be able to store any leftover slices. Convenience is the main priority for around 33% of consumers. |
| Ingredients and nutritional information |
Check the current packaging for ingredients, allergens and nutritional values per 100 g or per serving. |
When I’m buying bread for someone with an allergy or weighing up my usual choice, I want to know what’s in it. This is the top priority for around 23% of consumers. |
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Frequently asked questions
How can I tell if white bread is thickly sliced?
Check the slices themselves if possible, or ask at the bakery counter about the available slice thicknesses. Words such as whole loaf, square white and toastie bread don’t indicate a standard thickness. For a toastie, the filled slice also needs to fit in your appliance.
Is square white bread suitable for a toastie or club sandwich?
Square white bread can be a good starting point: Albert Heijn says its extra-long-lasting square white bread is suitable for toasties and club sandwiches. That doesn’t mean every square white loaf is thickly sliced, so check the slices of the bread you choose.
Can I freeze white bread after shopping?
For the white breads reviewed, Albert Heijn says they can be frozen on the day of purchase. For other loaves, check the storage information on the packaging and follow the defrosting instructions.
Where can I check which allergens white bread contains?
Check the current packaging for the specific loaf. The Albert Heijn white breads reviewed have different ingredient and allergen information, so don’t assume they have the same ingredients as another variety.
How can I tell if white bread contains iodised salt?
Read the ingredients list for the bread you’re buying and check whether iodised salt is listed. The term ‘white bread’ alone doesn’t tell you which salt has been used in that product.