Breakfast eaters taking a filled sandwich with them
You want to be able to grab breakfast quickly, so you’re looking at the slice itself: will it hold the amount of filling you like, and stay intact while you’re carrying it?
Choose a whole white loaf if you want to cut thicker slices yourself, or check before buying whether the slices in a packaged loaf will suit your fillings. The type or name of the bread won’t tell you how thick each slice actually is. If you often have bread for breakfast, the British Nutrition Foundation’s advice to choose wholemeal or brown bread more often is also worth bearing in mind.
You want to be able to grab breakfast quickly, so you’re looking at the slice itself: will it hold the amount of filling you like, and stay intact while you’re carrying it?
You buy bread for several mornings and want to decide how much to use straight away and how much to freeze. PLUS gives specific freezing advice for its Casino white whole loaf.
You’re looking for a practical breakfast, but also want to weigh up the nutritional value of white bread against wholemeal or brown bread. The British Nutrition Foundation recommends replacing white bread with these types of bread as often as possible.
First decide whether you want to choose the slice thickness yourself or need bread that’s ready sliced. Then compare the packaging and nutritional information with what matters to you at breakfast.
| What to consider | What to check before buying | Who it matters most to |
|---|---|---|
| Sturdiness with fillings | Look at the slices or ask whether a whole loaf can be cut to your preference. Names such as casino or tiger bread don’t indicate a set slice thickness. | If I’m taking a generously filled sandwich with me, I want the slice to stay intact until I eat it; around 50% of consumers prioritise sturdiness. |
| Convenience and keeping bread in stock | Check whether the bread is sliced, what pack size suits you and what storage or freezing advice is given for the product. | For several rushed mornings, I want to be able to grab bread quickly and store the rest appropriately; around 30% of consumers prioritise convenience. |
| Nutritional information | Compare fibre and salt per 100 g, and read the ingredients and allergen information. Check whether iodised baker’s salt is used if that matters to your choice. | When I have bread for breakfast every day, I want to compare the nutritional information before choosing; fibre and ingredients matter most to around 20% of consumers. |
Casino, tiger and hearth bread are names for types of bread, not set slice thicknesses. As a result, a sliced loaf may not be quite what you expected for your fillings.
Look at the slices in store or ask about the cutting options. With a whole loaf, you can choose the thickness yourself when you slice it at home.
Seeing the words bread or salt on their own won’t tell you which salt was used in a particular product. The Dutch Bakery Centre describes the use of iodised baker’s salt in an agreement.
For packaged bread, check the ingredients list. For unwrapped bread, ask which salt has been used.
The British Nutrition Foundation recommends replacing white bread with wholemeal or brown bread as often as possible. Choosing the right slice thickness and choosing a type of bread are two separate decisions.
Compare a wholemeal or brown loaf too, then check whether the slices suit your fillings and morning routine.
According to the British Nutrition Foundation, bread may become drier if it is kept in the freezer for a long time.
Freeze portions that you can use separately and follow the storage advice on the packaging. For its Casino white whole loaf, PLUS recommends freezing it on the day of purchase and using it within one month.
These supermarkets offer different types of white bread. Check the thickness of the slices in the loaf you actually choose.
Its online range includes casino, tiger and hearth bread, as well as whole and sliced white loaves.
Its online range includes casino white, white tiger bread and white toastie bread, in a choice of pack sizes.
Lists an 800 g white loaf that, according to the product page, is only available in store.
Its range includes whole casino white loaves, as well as sliced bread.
For PLUS Casino white whole loaf, it provides ingredients, allergen information, nutritional information and storage advice.
Its range includes whole and half casino white loaves, alongside other types of white bread.
For packaged bread, check the ingredients list for details of the salt used. For unwrapped bread, you can ask the baker or shop. Don’t assume that iodised baker’s salt has been used based on the type of bread alone.
White wheat bread contains wheat, a cereal grain that contains gluten. PLUS explicitly lists wheat as an ingredient and allergen in its Casino white whole loaf. For any other loaf, always check its own ingredients and allergen information.
Yes, bread can be frozen, although the British Nutrition Foundation says it may become drier if stored for a long time. For its Casino white whole loaf, PLUS recommends freezing it on the day of purchase and using it within one month. For other bread, follow the advice on its packaging.
Compare the nutritional information for white bread with that for wholemeal or brown bread too. The British Nutrition Foundation recommends replacing white bread with these types of bread as often as possible. Also consider separately whether the slices are practical for your fillings.