Who is this choice important for?

Snack makers who care about slice thickness

Parents and carers who want to make bread with generous toppings need to know the slice thickness, rather than just the type of bread. If you’re buying a whole loaf, check whether the shop or bakery can slice it to your preferred thickness.

People packing snacks who check allergens

If you’re sending bread to school or childcare, check the current label against your child’s needs and the setting’s rules. The white wheat breads reviewed contain wheat; information about other allergens that are present or may be present varies by product.

Families who serve bread regularly

If the same snack is served regularly, nutritional information and storage instructions matter alongside taste and slice thickness. To check for iodine, see whether the ingredients list says the bread is made with baker’s salt or iodised salt.

What should you look for when choosing?

If you’re considering white bread for tea time with children, start by thinking about what matters most for your snack: slice thickness, whether it’s suitable to take with you, or whether it’s a good choice for a regular mealtime.

What to consider What to check when buying Who is this important for?
Slice thickness Look for a clear indication that the bread is thick-sliced, or ask the shop or bakery what thickness they can provide. If I’m making a snack with generous toppings, I want to know what sort of slice I’ll get and whether it’s easy to hold. This is the top priority for around 33% of consumers.
Allergens and school rules Check the current ingredients and allergen information, including any ‘may contain’ warning. Also check the rules at the school or childcare setting. When I pack bread for a child, it needs to suit their needs and the rules at the setting. Around 42% of consumers say this suitability is their top priority.
Nutritional information and storage Compare fibre per 100 g, check the ingredients for baker’s salt and read the storage instructions. If bread is a regular part of tea time, I also want to consider its nutritional information and how to store it. This is the main consideration for around 25% of consumers.

Common mistakes

  • Assuming all white bread is thick-sliced

    The type of bread and the thickness of the slices are different things. So a product listed as white bread won’t necessarily come in the slice you want for generous toppings.

    Before buying, ask how thick the slices are or whether a whole loaf can be cut to your preferred thickness.

  • Checking for wheat and nothing else

    Allergen information varies from one white bread to another. Product information from retailers including Jumbo and PLUS lists other allergens that are present or may be present, as well as wheat.

    Check the full ingredients list and any ‘may contain’ warning for the specific loaf. If you’re packing bread for school or childcare, also check the rules at the setting.

  • Treating white and wholemeal bread as nutritionally equivalent

    According to the Netherlands Nutrition Centre, white bread contains fewer nutrients, and wholemeal or brown bread is often a better choice. A thicker slice doesn’t change the type of bread.

    If bread is a regular part of a meal, compare the nutritional information for the loaves you’re considering. If you choose a different bread, check its ingredients and allergens again too.

  • Assuming all bread contains baker’s salt

    According to the Netherlands Nutrition Centre, using baker’s salt when baking bread isn’t compulsory. The type of bread alone won’t tell you what kind of salt has been used.

    Look for ‘baker’s salt’ or ‘iodised salt’ in the ingredients list, or ask the baker.

Brands to compare

These bread ranges offer a starting point for comparing labels and loaf styles. If you have a particular product in mind, ask separately about the slice thickness.

Albert Heijn

AH Wit heel is a whole loaf of white wheat bread. Albert Heijn lists around 22 slices, with a serving size of 35 g.

  • The product information includes ingredients, allergens, nutritional values and freezing advice.
  • Check the packaging when you buy it, as product information can change. If slice thickness matters for your snack, ask about it too.

Jumbo

Jumbo provides online product information for its whole white wheat bread.

  • The product page lists ingredients, allergens and nutritional values per 100 g and per 35 g slice.
  • Don’t use the serving size as an indication of slice thickness; ask about the version you’re planning to buy.

PLUS

PLUS offers several types of white bread, including PLUS Boeren wit heel.

  • Ingredients, allergens and freezing instructions are listed for PLUS Boeren wit heel.
  • PLUS warns that ingredients and allergen information can change. So check the current label and confirm the slice thickness if needed.

ALDI

ALDI Netherlands offers, among other things, freshly baked, prepacked and sliced bread, as well as half and whole loaves.

  • These options are a good starting point when asking in store about the slice that’s right for you.
  • Check the label on the loaf you actually choose for its ingredients and allergen information.

Lidl

Lidl Netherlands lists an 800 g white loaf as an in-store product and provides separate ingredients and allergen information for its oven-fresh range.

  • The information about oven-fresh bread can help you check ingredients and allergens.
  • When choosing bread in store, check which slice thickness and product details apply.

Dirk

Dirk sells Bakker van der Akker bread, including Rond wit heel.

  • Dirk describes Rond wit heel as soft and airy, and displays a fibre meter on its bread packaging.
  • Check the current label for the loaf you choose, and ask about slice thickness if you need a particular type of slice.

Products on Joybuy

Matching products will be available soon.

Frequently asked questions

What should I check if a child needs to avoid wheat or gluten?

Check the ingredients and allergen information for the specific bread; ordinary white wheat bread isn’t a suitable alternative. The Netherlands Food and Consumer Product Safety Authority explains how allergens must be listed on labels. When packing the bread, also consider the risk of cross-contamination and check the rules at the school or childcare setting.

Can white bread contain allergens other than wheat?

Yes, it varies by product. For the white bread reviewed, Jumbo lists possible traces of allergens including milk, nuts, sesame and soya; for Boeren wit heel, PLUS also lists other allergens that are present or may be present. So always check the current label.

Does white bread always contain baker’s salt?

No. According to the Netherlands Nutrition Centre, baker’s salt isn’t compulsory when baking bread. Check the ingredients list for baker’s salt or iodised salt, or ask the baker.

Can I freeze white bread for tea time later on?

Follow the storage instructions for the bread you buy. PLUS recommends freezing Boeren wit heel on the day you buy it and using it within one month. Don’t automatically apply this advice to other breads.