What should you look for when choosing?
First decide what you’ll use the bread for, then check the thickness of the slices. Next, choose a loaf size that suits how much you’ll eat, and check the label if nutritional information or allergens matter to you.
| What to consider |
What to check when buying |
Who is this most important for? |
| Slices for snacks |
For white toastie bread or sliced square or tin-shaped white bread, check the actual slice thickness. The product name alone doesn’t tell you how thick the slices are. |
For toasties, I want slices that suit my filling and how I’m making them, not just a loaf sold as toastie bread. Around 33% of consumers put slice thickness for snacks first. |
| An easy choice |
Choose a familiar type of sliced bread and check whether it’s available in the size you want. |
For my first shop, I want to pick a white loaf for everyday sandwiches without having to make a long comparison. For around 25% of consumers, simplicity matters most. |
| Using up the bread |
Choose a whole or half loaf to suit how much you’ll eat, and check the storage advice on the packaging. |
If I don’t eat many sandwiches, I want to avoid leaving a whole loaf uneaten. Around 25% of consumers put reducing waste first. |
| Label and nutrition |
Compare the nutritional information and, if you have an allergy, check the latest ingredients and allergen information. Look at product-specific details if baker’s salt is relevant to your choice. |
I want to know what’s in my bread before deciding based on taste or texture. Around 17% of consumers give nutritional information or allergens their highest priority. |
Brands to compare
These supermarket ranges give you a starting point for comparing types of white bread. Check the slice thickness, packaging and latest product information for the loaf you choose.
Albert Heijn
Lists white toastie bread and square white bread among its white bread options.
- You can compare a loaf labelled toastie bread with square white bread.
- The loaf’s name doesn’t confirm a particular slice thickness.
Jumbo
Lists half loaves of square white bread and white toastie bread.
- Half loaves are an option if you want to see how much you use first.
- Check the slice thickness for each product.
PLUS
Lists square white bread and half loaves of Goedhart white toastie bread.
- A half loaf of toastie bread is a handy option for toasties without buying a whole loaf straight away.
- PLUS notes that ingredients and allergen information can change, so check the packaging.
Dirk
Lists half and whole loaves of square white bread in its bread range.
- You can choose a loaf size to suit how much you expect to eat.
- Square white bread isn’t automatically thick-sliced, so check the slices.
ALDI
Describes a whole loaf of tin-shaped white bread and also lists sliced bread.
- Tin-shaped white bread is a familiar option to consider when choosing your first loaf.
- Check whether the loaf you choose is sliced and whether the slice thickness suits how you’ll use it.
Lidl
Lists an 800 g white loaf in its Dutch range.
- The stated weight helps you judge the loaf size.
- For your snack or toastie, check the slice thickness of the individual loaf.
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Frequently asked questions
Is toastie bread always thick-sliced?
No, the label ‘toastie bread’ doesn’t guarantee a particular slice thickness. Check the packaging or the bread in store if thickness matters for your toastie or filled snack.
How can I avoid having leftover white bread after my first shop?
Choose half a loaf if that better suits how much you’ll eat, or divide a larger loaf into portions and freeze it after purchase. Follow the storage advice on the packaging for the product you choose. As a general guide, the Netherlands Nutrition Centre recommends keeping opened white bread with added fibre in a kitchen cupboard for two to four days, or in the freezer for one to three months.
How does white bread compare with wholemeal bread?
According to the Netherlands Nutrition Centre, white bread isn’t included in the Wheel of Five. If you want to take nutrition into account, compare the nutritional information for the breads you’re considering rather than choosing by colour or name alone.
Does all white bread contain iodine?
You can’t tell from the type of bread alone. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may only be present in bread via added baker’s salt. This rule doesn’t tell you how much iodine is in an individual loaf.
What should I check if I have an allergy?
Check the latest allergen information on the packaging of the bread you’re buying. According to the Netherlands Nutrition Centre, the 14 most common allergens must be listed. If a product has changed or you’re buying it again, don’t assume the label is the same as the one you read before.