Coffee drinkers looking for a firmer slice
If you want a more substantial slice with your coffee, check the slice itself. For the sliced varieties described by Peijnenburg and Jumbo, the weight and number of slices don’t tell you how thick they are.
Who is this choice relevant to?
Shoppers comparing sugars and fibre
Compare the nutritional information for the exact varieties, per 100 g or for portions of the same size. This lets you assess plain and wholemeal varieties without assuming that slices of different weights are equivalent.
Shoppers who want to take slices with them
Pre-sliced breakfast cake is a different packaging option from individually wrapped slices. For example, Peijnenburg lists a pack of ten individually wrapped 28 g slices.
What should you look for in breakfast cake to enjoy with coffee?
First check that the slice is as thick as you want it to be. Then compare portions, nutritional information and packaging for the varieties you’re considering.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Slice thickness and portion | Look at the slice or ask how thick it is. Use the net weight, number of slices and stated portion weight only to compare portions. | If I want a firmer slice with my coffee, I don’t want to rely on the word ‘sliced’. Slice thickness is the top priority for around 31% of consumers. |
| Sugars and fibre | Compare the exact varieties per 100 g or per portion of the same weight, and check sugars and fibre separately. | When I’m having coffee, I want to know how much sugar and fibre there is in one slice. Around 31% of consumers give this nutritional information top priority. |
| Packaging | Check whether the cake is pre-sliced or each slice is individually wrapped, and look at the portion weight. | If I want to take a slice with me, the packaging makes all the difference. Around 23% of consumers put this convenience first. |
| Availability | Check with the retailer that the variety and packaging you want are available. | I want to be able to buy the same kind of sliced breakfast cake from my usual shop. Availability is the main concern for around 15% of consumers. |
Common mistakes
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Assuming sliced means thick-cut
A stated number of slices or portion weight doesn’t tell you how thick a slice is. A pack of twelve slices doesn’t prove that they’re thick or firm either.
Look at the slice in the shop or ask the manufacturer about its thickness if that will determine your choice.
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Looking only at the front of the pack
A statement about sugars doesn’t tell you how much sugar there is in one slice. Nutritional values and portion sizes can vary between varieties.
Read the nutritional information for the exact breakfast cake you’re buying and compare values on the same weight basis.
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Assuming one variety’s ingredients apply to another
The sliced wholemeal breakfast cake by Peijnenburg described by Jumbo contains rye. Check the ingredients and allergen information for each product separately.
Read the current label for the variety you’ve chosen, especially if you need to avoid certain ingredients.
Brands to compare
Peijnenburg
Peijnenburg lists sliced plain and wholemeal breakfast cake, as well as a variety with individually wrapped slices.
- Pack weight, number of slices and nutritional information are listed for some varieties.
- Don’t assume a slice is a particular thickness based on it being sliced or on the stated portion weight.
Jumbo
Jumbo offers sliced own-brand breakfast cake alongside other varieties.
- There are several packaging options to compare.
- Check the ingredients, nutritional information and portion details for the specific variety.
AH
Albert Heijn offers sliced plain and wholemeal breakfast cake under its AH own brand, among other products.
- Pack weights are shown for several products.
- The pack weight doesn’t tell you how thick an individual slice is.
Koek & Bakker
ALDI lists sliced Koek & Bakker breakfast cake, including a 485 g wholemeal variety.
- The wholemeal variety is described as pre-sliced.
- Check the slice itself if thickness is your main consideration.
PLUS
PLUS lists 485 g packs of sliced plain own-brand breakfast cake.
- The pack weight helps you compare pack sizes.
- PLUS recommends checking the current packaging for ingredients, nutritional values and allergens.
Related products on Joybuy
Related products coming soon.
Frequently asked questions
Does sliced breakfast cake mean the slices are thick?
No. The weight, number of slices and portion weight describe the pack or portion, not the physical thickness of a slice. Look at the slice or ask the manufacturer about its thickness if you’re looking for a thicker one.
How do I compare sugars and fibre in different breakfast cakes?
Compare the nutritional values of the exact varieties per 100 g, or per portion if the portions weigh the same. The Netherlands Nutrition Centre lists different values for a 30 g slice of breakfast cake than Jumbo does for a 28 g slice of Peijnenburg wholemeal cake labelled ‘no added sugars’. These portions can’t be compared like for like.
What should I look for in a variety containing xylitol?
Read the warnings on the packaging of the variety you’ve chosen. According to Peijnenburg’s product information, excessive consumption of the xylitol variety in question may have a laxative effect, and xylitol is not suitable for animals. Keep the cake out of reach of pets.
Is breakfast cake containing rye gluten-free?
No. Rye is a cereal that contains gluten. Check the current label for the exact breakfast cake if you need to avoid ingredients containing gluten; don’t rely on the ingredients list for a different variety.