Which option is right for you?

For a generous savoury breakfast

If you want to layer egg, cheese, hummus, avocado or fish on a single slice, a loaf you can cut yourself is a different choice from a small cracker. Check whether you can actually buy the loaf unsliced and whether the slice you cut will fit in your toaster.

For comparing everyday breads

If bread regularly features at your breakfast table, you can compare similar products by their fibre and salt content per 100 g. Check the ingredients list too: words such as ‘rustic’ or ‘farmhouse’ don’t tell you what the product contains.

For smaller, crunchy bites

Melba toast, crackers and crispbreads are options when you’re looking for a smaller, crunchier base. They’re different products from a thick slice of toast, so check the size, ingredients and allergens for each product.

What should you look for when choosing?

First decide whether you want a slice you can cut yourself for generous toppings, or a small, crunchy base. Then compare the characteristics of products within that category.

What to consider What to check when buying Who it matters to
Room for generous toppings Check whether the loaf is available unsliced. Make sure your preferred slice will fit in your toaster, or choose another way to toast it. I want to put egg or other generous toppings on a single slice of toast, not on several small crackers. For around 40% of consumers, a sturdy base for toppings comes first.
Nutrition information Compare fibre and salt per 100 g for similar breads, and read the ingredients list. The Netherlands Nutrition Centre recommends using the same basis per 100 g when comparing products. If I eat bread for breakfast often, I want to compare what it contains without different serving sizes influencing me. Around 30% of consumers prioritise this comparison.
Small and crunchy Check the size of crackers, Melba toast or crispbread, as well as the stated serving size. These are different products from a slice of toast. I’m looking for a small, crunchy bite with a savoury topping, not a thick slice of bread. For around 20% of consumers, size is the first consideration.
Ingredients and allergens Read the current ingredients list and allergen information for the product you’ve chosen. If you want to know whether it contains iodised salt, check separately whether it is listed as an ingredient. I want to know before buying whether the ingredients suit what I can or want to eat. For around 10% of consumers, this check takes priority.

Common mistakes

  • Assuming ‘toast’ means thick-cut bread

    A toast selection may also include Melba toast, mini crackers and other small, crunchy products. They won’t necessarily be the size you need for a slice of toast with generous toppings.

    So check the product type and size, rather than relying only on the category a retailer has put it in.

  • Assuming ‘whole’ means ‘unsliced’

    A whole loaf isn’t necessarily sold unsliced. A name such as ‘rustic’ also tells you nothing about the thickness of the slices you’ll receive.

    Check before buying whether you can cut the loaf yourself. If you want a thick slice, make sure there’s enough room in your toaster.

  • Comparing breads based on a claim alone

    A statement about fibre or reduced salt applies to the specific product and, in the case of a comparative claim, to the comparison basis stated. Different serving sizes can make comparisons harder.

    Compare the latest nutrition information per 100 g and check which ingredients the bread contains.

  • Assuming it contains iodised salt or certain allergens

    According to the explanatory notes for the Dutch Bakers’ Salt and Iodine Agreement, using iodine-containing bakers’ salt is not a legal requirement. Allergens should also be checked for the specific product, not assumed based on the type of bread alone.

    Read the ingredients list and allergen information on the packaging you’re buying; to check for salt, look for the name of the ingredient used.

Relevant brands and ranges

These examples show where you can compare bread and smaller, crunchy products. A listing for a whole loaf doesn’t confirm that it’s sold unsliced.

Albert Heijn

Sells both wholemeal bread and a separate range of toast products.

  • According to Albert Heijn, AH Extra lang lekker Zaans volkoren heel contains 62% wholemeal wheat flour, and iodised salt is listed among the ingredients.
  • Check whether you can buy this loaf unsliced; the word ‘heel’ in the product name doesn’t tell you how thick the slices are.

Jumbo

Offers wholemeal bread as well as a range of small toast products.

  • Jumbo states that Jumbo Boeren Tijger Volkoren contains 7,3 g of fibre per 100 g.
  • Melba toast and mini crackers from the toast range are different products from a thick slice of bread.

Lidl

Rustiek volkoren desembrood is an option to consider if you’re looking for wholemeal wheat sourdough bread.

  • Lidl describes this product as wholemeal wheat sourdough bread.
  • Ask whether the loaf is available unsliced if you want to choose the thickness yourself, and check the ingredients and allergen information before buying.

Aldi

Sells freshly baked bread and a separate wholemeal option with a fibre and salt comparison.

  • ALDI compares Extra vezelrijk volkorenbrood with ordinary wholemeal bread, stating that it contains 30% more fibre and 30% less salt.
  • The label ‘Heel’ doesn’t confirm whether you can buy this loaf unsliced.

Bolletje

Bolletje Volkoren knäckebröd vezelrijk is a crunchy alternative, not thick-cut bread.

  • The product information describes this crispbread as made with 100% whole grains.
  • Check the allergen information and consider whether the firm, crispbread texture suits the toppings you want to use.

Melba

Melba toast is a small, crunchy type of toast for anyone who isn’t looking for a thick slice of bread.

  • Jumbo lists Van der Meulen Melba Toast Naturel in its toast range; Albert Heijn also stocks Melba toast.
  • Check the size and ingredients of the variety you choose, rather than treating Melba toast as the same thing as bread for a toasted breakfast.

Round loaves at Joybuy

These round loaves are options to consider if you want to cut your own slices for a savoury breakfast. Before buying, check whether your chosen variety is delivered unsliced; the packaging size doesn’t confirm this.

Lekhaven Bakery round wholemeal country loaf, 550 g

Lekhaven Bakery round wholemeal country loaf, 550 g

If you want to cut a thick slice for savoury toppings, check whether this loaf is delivered unsliced.

Round wholemeal loaf, 550 g. Only compare its fibre and salt content with other breads once you’ve checked the nutrition information per 100 g on the packaging.

Also check whether the slice thickness you want will fit in your toaster.

View at Joybuy
Lekhaven Bakery round multigrain country loaf, 550 g

Lekhaven Bakery round multigrain country loaf, 550 g

If you’re looking for a multigrain loaf to cut into thick slices yourself, check whether this variety is delivered unsliced.

Round multigrain loaf, 550 g. The name ‘multigrain’ alone doesn’t tell you how much fibre the bread contains per 100 g.

Read the latest ingredients and allergen information, and check whether a slice you cut yourself will fit in your toaster.

View at Joybuy

Frequently asked questions

Can I have Melba toast for a savoury breakfast?

Yes, if you want a small, crunchy base. If you’d rather have a single thick slice of toast for generous toppings, look for bread you can buy unsliced and cut yourself; Melba toast is a different type of product.

How do I compare breads with different serving sizes?

Compare the nutrition information per 100 g. The Netherlands Nutrition Centre uses this basis to compare products side by side. For this choice, you could look at fibre and salt, and separately check whether you can cut the bread to your preferred thickness.

What should I look for in terms of allergens in bread or crispbread?

Read the ingredients and highlighted allergens on the packaging of the product you’re buying. The Netherlands Food and Consumer Product Safety Authority explains the required labelling of allergens; for cereals containing gluten, the name of the grain is important. Also check for any warnings about cross-contamination.

Does all bread in the Netherlands contain iodised bakers’ salt?

No, don’t assume that it does. In 2008, the Government Gazette described efforts to encourage the use of iodised salt in bread-making. However, according to the explanatory notes for the Dutch Bakers’ Salt and Iodine Agreement, its use isn’t a legal requirement. Check the ingredients list on the bread you choose.