What should you look for when choosing?
First decide whether dark chocolate is a must-have: plain taaitaai won’t provide that flavour. Then check that the pack you choose suits the colleagues who’ll be sharing it and the planned snack occasion.
| What to consider |
What to check when buying |
Who it matters to |
| Dark chocolate flavour |
Check whether the label mentions plain or dark chocolate, and look for the cocoa percentage of the specific product. |
If you’re looking for taaitaai with a pronounced chocolate flavour for colleagues, don’t rely on the dark colour of plain taaitaai. Around 36% of consumers prioritise this flavour requirement. |
| Allergens when sharing |
Read the ingredients and allergen information on the pack you buy, including any warnings about possible traces. |
When sharing treats, organisers want colleagues to be able to see whether a snack is suitable for them. For around 29% of consumers, checking allergens is the top priority. |
| Quantity and portions |
Compare the pack weight and stated number of portions with the number of people expected to eat. |
If not everyone is in the office at the same time, I want to choose an amount that suits the occasion. Portion planning is the top priority for around 21% of consumers. |
| Availability and storage |
Check availability for the date you’ve chosen and read the storage advice, especially for after opening. |
If you’re arranging treats in advance, you’ll want to know whether the product will be available in time and can be stored appropriately until serving. Around 14% of consumers prioritise this planning. |
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Frequently asked questions
Is plain taaitaai the same as taaitaai with plain chocolate?
No, that isn’t indicated by the plain taaitaai listings from Albert Heijn, Jumbo and PLUS. If you want a chocolate flavour, check whether the label for the specific variety mentions plain or dark chocolate and gives a cocoa percentage.
Does taaitaai with milk chocolate count as a dark variety?
No, a mention of milk chocolate doesn’t confirm that the product contains plain or dark chocolate. Jumbo lists a separate product, Taai Taai Melkchocolade, 250 g. For the flavour you’re after, read the ingredients and chocolate information for the specific product.
Can I share plain taaitaai at the office without checking the label?
Check the label on the pack you buy first. The plain products mentioned from Albert Heijn, Jumbo and PLUS list milk and cereals containing gluten. If needed, discuss a separate alternative with colleagues for whom these ingredients are relevant.
How should I store taaitaai until it’s time to serve?
Follow the storage advice on the pack you buy. For its taaitaai mentioned here, Albert Heijn recommends storing it in a sealed tin after opening; for its products mentioned here, PLUS advises keeping them in a cool, dry and dark place.