Who is this relevant to?

Families who share a biscuit tin

If several people help themselves from the same supply, the net weight matters. Also check how to store the taai-taai after opening, as directed on the packaging.

People short on time in the morning

Taai-taai is ready to eat straight from the packet. If you want something else with it in the morning, consider breakfast foods from the Dutch Wheel of Five, as recommended by the Netherlands Nutrition Centre.

Shoppers who read labels carefully

If you have an allergy or intolerance, the packaging for the variety you choose is what matters. The PLUS variety lists wheat, rye and milk, and also warns that other allergens may be present.

What should you look for when choosing?

First, work out how much taai-taai your household gets through. Then check the label and whether you can buy the pack you want when you need it.

What to consider What should you check? Who is this important for?
Pack size and storage Check the net weight and the storage instructions for an opened pack. If several family members help themselves from one tin, I want a supply that suits how much we eat. This shared supply is the top priority for around 40% of consumers.
Label and breakfast Read the ingredients, allergen information and nutritional information for the variety you choose. If I need to take ingredients or allergens into account, I want to know what is in the biscuit before I eat it. Checking the label matters most to around 30% of consumers.
Availability Check shortly before shopping whether the pack you want is available in store or for your delivery slot. If I add taai-taai to my regular shopping list, I don't want to find myself unexpectedly out of stock. Availability is the top priority for around 30% of consumers.

Common mistakes

  • Thinking of taai-taai as a complete breakfast

    A biscuit is quick to grab, but the Netherlands Nutrition Centre recommends choosing breakfast foods mainly from the Dutch Wheel of Five.

    Enjoy taai-taai as an extra and choose other breakfast foods to suit your morning, such as wholemeal bread, yoghurt with porridge oats or fruit.

  • Assuming every bag has the same ingredients

    Ingredients and allergen information can vary between varieties. The PLUS variety lists wheat, rye and milk, and warns that it may also contain egg, almond and hazelnut, among other allergens.

    Check the label on the pack you are actually buying each time.

  • Planning to keep taai-taai as a regular store-cupboard item

    ALDI includes taai-taai in its St Nicholas range, while Dirk lists it among its seasonal sweets. So just because you saw a product before, that doesn't mean it will be there the next time you shop.

    Check the current range in store before counting on a particular bag being available.

Brands and shops to consider

Albert Heijn

Albert Heijn has product pages for AH Taai taai and Bolletje Taai taai. This could be a convenient option if you already shop there.

  • You can compare the two product pages before choosing a variety.
  • Check the pack size, ingredients and allergens on the current packaging.

Jumbo

Jumbo has a product page for Sint Taai Taai Figuurtjes, 500 g.

  • The stated pack size gives you a clear starting point if you are looking for a larger bag.
  • Check whether this particular variety is available when you shop.

PLUS

PLUS lists a 500 g bag of mini-taai-taai, with ingredients, allergen information, nutritional information and storage advice on the product page.

  • You can check the label information shown online in advance.
  • Still check the packaging when it arrives, as product information can change.

ALDI

ALDI shows a 500 g pack of taai-taai in its St Nicholas range.

  • The stated pack size is useful when choosing a supply to share.
  • Check the store's range before making a special trip for this pack.

Dirk

Dirk lists 1 de Beste Mini taai taai, 500 g, among its seasonal sweets.

  • The stated pack size is helpful if you are looking for a bag to keep in the biscuit tin.
  • Check whether the product is available when you shop.

Lidl

Lidl mentions mini-taai-taai as an ingredient in a recipe. If you spot a pack in store, check that particular variety.

  • Check the pack size and label in store before choosing a bag for your household.

Taai-taai products at Joybuy

Related products will be available soon.

Frequently asked questions

Is taai-taai a complete breakfast on its own?

No, it's better to treat taai-taai as an extra. For breakfast, the Netherlands Nutrition Centre recommends choosing foods mainly from the Dutch Wheel of Five, such as wholemeal bread or yoghurt with fruit and porridge oats.

Which allergens should I check in taai-taai?

Read the allergen information on the packaging for the variety you are buying. The PLUS bag lists wheat, rye and milk, and warns that the product may also contain barley, oats, egg, almond and hazelnut. Don't assume this list applies to other taai-taai products.

How should I store an opened family pack?

Follow the storage advice on the pack you have bought. PLUS recommends keeping its listed variety in a cool, dry, dark place. Also check the best-before date on your pack.

Can I count on finding a 500 g bag all year round?

Not without checking what's currently available. ALDI includes its taai-taai in its St Nicholas range, while Dirk groups the bag mentioned above with its seasonal sweets. So check with your chosen shop before planning taai-taai into your regular morning routine.