Who is the packaging format important for?

If you’re having just one coffee break

You want taaitaai for one occasion, without having to open a large bag each time. You can portion a 250 g bag yourself, but it isn’t an individually wrapped bar.

If you compare labels

You want to check sugars, energy and allergens before choosing a bag. The Netherlands Nutrition Centre advises comparing the nutritional values of products per 100 g and reading the allergen information on the label.

If you’re looking for traditional taaitaai

You’re choosing it for its familiar aniseed flavour and shaped biscuits. Jumbo, ALDI and Dirk also list 500 g packs; consider whether you want to share that amount or save some for your next coffee break.

What should you look for when choosing?

First decide whether you need individually wrapped portions. If you’re happy to portion it yourself, compare the pack sizes and labels of the bags you’re considering.

What to consider What to check before buying Who it matters to
Portion size and packaging Does it actually say that the product is a single bar or individually wrapped? If not, check the net weight and storage instructions for after opening. If I only want taaitaai with my morning coffee, I need to know how much will be left over. Portion convenience is the top priority for around 42% of consumers.
Nutritional information and allergens Compare sugars and energy per 100 g, and read the ingredients list and allergen information on the packaging. When I’m comparing products or need to avoid an allergen, I want to be able to check the information on the label. This is the main concern for around 33% of consumers.
Flavour and quantity Check that it’s aniseed-flavoured taaitaai and decide whether you want to share the contents of the bag or save some for later. I’m looking for the familiar shaped biscuits and would be happy to have another portion at my next coffee break. Around 25% of consumers give this preference priority.

Common mistakes

  • Mistaking a spiced biscuit bar for taaitaai

    Bolletje describes its Kruidnotenreep Stracciatella as a spiced biscuit product with a white coating and chocolate. It isn’t taaitaai, and its ingredients may be different too.

    Check the product name and ingredients list if you’re specifically looking for taaitaai.

  • Treating a 250 g bag as a single portion

    Even a smaller bag needs to be portioned by you and stored after opening. For example, PLUS Ambachtelijke taai taai koeken are sold in 250 g bags.

    Choose a bag only if you can make use of several portions. If you need individual packaging, stick to a single bar.

  • Relying on an old product listing

    A product listing doesn’t necessarily tell you what’s currently available in your shop. For its 250 g Bakkers Taaitaai Pop, Jumbo says the product is no longer available online.

    Check your shop’s current range and read the physical packaging when you buy.

  • Choosing based only on the front of the bag

    A description such as ‘artisan’ doesn’t tell you the product’s nutritional values or allergens.

    Read the nutritional information and ingredients list. Compare nutritional values on the same per-100 g basis, as recommended by the Netherlands Nutrition Centre.

Brands and supermarket own-label options

Jumbo

Jumbo lists Sint Taai Taai Figuurtjes in a 500 g bag. The ingredients listed include wheat and rye.

  • The product information lists ingredients and allergens.
  • The 500 g bag isn’t an individually wrapped bar.

PLUS

PLUS Ambachtelijke taai taai koeken are sold in a 250 g bag.

  • The product information includes ingredients and nutritional values.
  • Even with a 250 g bag, you’ll need to portion it yourself; check the latest information on the packaging.

ALDI

ALDI describes taai-taai as aniseed-flavoured biscuits in assorted shapes, packed in 500 g bags.

  • The stated pack size makes it clear how much you’re buying.
  • A bag of shaped biscuits is different from a single bar.

1 de Beste

Dirk lists 1 de Beste Mini taai taai in a 500 g pack.

  • The product name distinguishes mini taaitaai from larger shaped biscuits.
  • Check the packaging for the ingredients, allergens and portion sizes that matter to you.

Bolletje

Jumbo lists Bolletje Taai Taai Poppetjes in a 350 g bag.

  • The Jumbo listing also gives the nutritional values per biscuit.
  • Jumbo says this bag is no longer available online. Bolletje’s spiced biscuit bar is a different type of product, too.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is a spiced biscuit bar the same as a single taaitaai bar?

No, a spiced biscuit bar is a different type of product. If you specifically want taaitaai with your morning coffee, check the product name and ingredients.

How do I compare 250 g and 500 g bags of taaitaai?

Compare the nutritional values per 100 g so the difference in pack size doesn’t skew the comparison. Also consider how many portions you want to take from the bag yourself; the Netherlands Nutrition Centre recommends comparing the nutritional values of products per 100 g.

Which allergens should I check in taaitaai?

Read the allergen information and ingredients list on the packaging you’re buying. The product information for the taaitaai products mentioned includes wheat, rye and milk, among other ingredients; the recipe may vary from product to product.

How should I store taaitaai after opening the bag?

Follow the storage instructions on the packaging and reseal the bag if advised. Jumbo and PLUS product information recommends keeping the bag sealed after opening and/or storing it in a cool, dry, dark place.

What do the nutritional values tell me about taaitaai with my coffee?

The nutritional information shows what a stated quantity of taaitaai contains, but it doesn’t determine on its own which option is right for you. Compare sugars and other values per 100 g, and if you’re serving yourself a portion, consider how much you eat too.