If you want taaitaai with your tea while keeping an eye on sugar, start by comparing the sugars per 100 g. A lower figure than another product does not automatically mean it carries a reduced-sugar claim. The standard versions from Jumbo and PLUS both list around 38.6 g of sugars per 100 g. Then consider the portion you have, and check the label if allergens are important to you.
You fancy some taaitaai with your tea, but don’t want to rely on the front of the pack. Compare the sugars per 100 g, then consider how much you actually eat. The Netherlands Nutrition Centre recommends using the value per 100 g as the basis for comparing products.
You’re mainly looking for a spiced seasonal biscuit to enjoy with your tea. Keep the nutritional information in mind too: Jumbo Sint Taai Taai Figuurtjes lists 38.6 g of sugars per 100 g, while PLUS Taai taai sint en piet lists 38.594 g per 100 g.
You need the ingredients and allergen information for the exact product. Gluten-free does not tell you anything about the sugar content or other allergens: the Maître Mathis version on Albert Heijn’s website listed milk and lupin as allergens, and 41 g of sugars per 100 g.
When comparing similar taaitaai products, start with the sugars per 100 g. Then use the per-portion value to work out what that amount means for your tea break.
| What to consider | What to check when buying | Who should pay particular attention? |
|---|---|---|
| Sugar content | Compare the sugars per 100 g in similar products. If a product claims to contain less sugar, check exactly what the claim refers to. | If you’re choosing taaitaai with your tea to keep an eye on sugar, look for a measurable difference rather than relying on the packaging. This is the top priority for around 36% of consumers. |
| Portion | Check the stated portion size and how many pieces you eat; Jumbo lists 5.4 g of sugars per 14 g portion. | If you want a few pieces with your tea, you’ll want to know how the portion on the label compares with the amount you actually eat. Around 29% of consumers give this the highest priority. |
| Traditional choice | Check the product description, ingredients and pack size; look at the current range if you’re after a specific version. | If you’re putting out a plate of taaitaai with your tea, the familiar spiced flavour may matter more than a reduced-sugar claim. This is the main consideration for around 21% of consumers. |
| Allergens | Check the current pack for allergens present and those the product may contain. | If you need to avoid certain ingredients, the exact pack must be suitable for you; the term gluten-free does not answer every question about allergens. Around 14% of consumers consider this the most important check. |
A description such as ‘artisan’ doesn’t tell you how much sugar taaitaai contains. The standard versions from Jumbo and PLUS each list around 38.6 g of sugars per 100 g.
Read the nutritional information on the back and compare the values per 100 g first.
Portions can vary from one product to another. That means per-portion values are not a like-for-like starting point for comparison, as the Netherlands Nutrition Centre also explains.
Compare the values per 100 g first, then consider how many pieces make up your portion.
The gluten-free Maître Mathis taaitaai on Albert Heijn’s website listed 41 g of sugars per 100 g, as well as milk and lupin as allergens.
If you have dietary restrictions, check both the information on the current pack and the full allergen and nutritional information.
Taaitaai may be part of a changing range. The Maître Mathis version mentioned here was listed as no longer in the Albert Heijn range.
Before buying, check that the version you want is available, and read the information on the pack you’re actually buying.
These examples can help you compare product information; a shop name or a dietary version does not, in itself, indicate that a product contains less sugar.
Albert Heijn provides product information for AH taaitaai and has also listed Maître Mathis gluten-free taaitaai.
Jumbo provides nutritional information for Sint Taai Taai Figuurtjes in a 500 g pack.
PLUS provides ingredients, allergen and nutritional information for Taai taai sint en piet.
ALDI describes figure-shaped taai-taai biscuits with aniseed flavour, sold in 500 g packs.
Dirk lists 1 de Beste Mini taai taai in a 500 g pack.
Lidl describes a range in which products may change during themed weeks.
Start by comparing the sugars per 100 g in similar taaitaai products. Then look at the value per portion and how many pieces you actually eat; according to the Netherlands Nutrition Centre, different portion sizes can make direct comparisons difficult.
No. Without further details, the word ‘light’ doesn’t mean that the sugar content has been reduced specifically. The Netherlands Nutrition Centre explains that ‘light’ can also refer to energy or fat, so check what the claim applies to and compare the sugars per 100 g.
Don’t treat them as products with a proven reduced sugar content. Jumbo Sint Taai Taai Figuurtjes lists 38.6 g of sugars per 100 g, while PLUS Taai taai sint en piet lists 38.594 g per 100 g; check any claim separately on the current product.
Gluten-free tells you nothing about the amount of sugar. The Maître Mathis version on Albert Heijn’s website listed 41 g of sugars per 100 g and was shown as no longer in the range; check the label of any available version for yourself.
Read the allergen information on the exact pack, including details of possible traces. Jumbo and PLUS product information mentions ingredients such as wheat, rye and milk; ingredients and warnings can vary between versions.
