Which biscuit is right for you?

Fans of spiced taaitaai

If you’re after the familiar aniseed flavour, shaped figures and chewy texture with your tea, taaitaai is a better match for your tastes than a crisp biscuit. Albert Heijn, Jumbo and PLUS describe taaitaai varieties like these.

Fans of crisp biscuits

If you’d rather have a crumbly biscuit, you can compare a standard digestive with a wholemeal version. According to product information from Albert Heijn and Jumbo, Jumbo Digestive Volkoren contains more fibre per 100 g than AH Digestive; both are wheat biscuits.

For careful label-readers

If sugars, fibre, fat, salt or allergens matter to your choice, check the nutritional values and ingredients for the specific pack. This is particularly important if you need to avoid wheat, milk or soya: ingredients vary by product and may change.

What should you look for when choosing?

Start by choosing between a chewy, spiced biscuit and a crisp digestive. Then compare the labels only for products that suit your tastes, unless an allergen already limits your options.

Taaitaai

Best for: anyone looking for a spiced flavour and chewy texture with their tea.

Bear in mind: the Albert Heijn and Jumbo varieties reviewed contain wheat and rye; check whether milk is also listed.

Digestive

Best for: anyone who wants a crisp biscuit, perhaps with a wholemeal base or chocolate coating.

Bear in mind: the standard and wholemeal digestives in this comparison contain wheat. If you choose a gluten-free variety, check its other allergens and nutritional values separately.

What to consider What to check before buying Who it matters to
Flavour and texture Check whether it’s spiced taaitaai, a standard digestive or a chocolate biscuit, and pay attention to the texture described. I want to know what to expect with my tea: a chewy biscuit or a crisp one. For around 31% of consumers, flavour and texture come first.
Fibre and wholemeal flour Compare fibre per 100 g and check the types of flour in the ingredients list. Jumbo lists 5,8 g of fibre per 100 g and 37,3% wholemeal wheat flour for Digestive Volkoren. If I choose a digestive, I want to know exactly how the wholemeal version differs from the standard one. Around 31% of consumers prioritise this comparison.
Allergens Check the current ingredients, highlighted allergens and any warnings about traces on the pack. A biscuit needs to meet my dietary requirements before flavour comes into it. For around 23% of consumers, suitability for allergies or dietary requirements is the first consideration.
Serving size and nutritional values Check energy, sugars, fat, saturates, fibre and salt per 100 g and per stated serving. I want to be able to judge the nutritional value of the amount I eat with my tea. Around 15% of consumers put serving size and nutritional values first.

Common mistakes

  • Assuming a digestive is automatically the lighter option

    Nutritional values depend on what you’re comparing. According to Albert Heijn’s product information, AH Digestive has less sugar per 100 g than AH Taai taai, but more fat and energy.

    Compare the full nutritional tables, first per 100 g and then per serving.

  • Confusing wholemeal with gluten-free

    According to Jumbo, Jumbo Digestive Volkoren contains wholemeal wheat flour, so it isn’t suitable for anyone who needs to avoid wheat or gluten.

    If you need to avoid gluten, look for a product explicitly labelled gluten-free and check the current label for any other relevant allergens too.

  • Relying on an online product description instead of the label

    Ingredients and nutritional values can change, so a product description you read earlier may not match the pack in front of you.

    Use online information to shortlist products, then read the label on the specific pack before buying or eating it.

  • Treating Nutri-Score as a verdict on the whole biscuit

    According to the Dutch government, Nutri-Score is intended to compare the composition of similar products, not to judge a single biscuit as healthy or unhealthy in isolation.

    Compare scores within the same product category, and also read the ingredients and full nutritional table.

Comparing brands and shops

Albert Heijn

Albert Heijn describes both AH Taai taai and AH Digestive, so you can compare a chewy biscuit with a crisp one.

  • Product information includes ingredients, allergens and nutritional values.
  • Albert Heijn says product information may change, so check the pack.

Jumbo

Jumbo describes taaitaai figures, as well as standard and wholemeal digestives.

  • The nutritional information lets you compare fibre and other values per 100 g.
  • A wholemeal digestive still contains wheat; check the label if you have an allergy or dietary requirement.

PLUS

PLUS describes a 500 g taaitaai variety and provides ingredients, allergen and nutritional information.

  • The product information also includes a Nutri-Score, which should only be used to compare similar products.
  • Check the pack for the current ingredients before buying.

ALDI

ALDI describes aniseed-flavoured taai-taai in figure shapes, in a 500 g pack.

  • The description is useful if aniseed flavour and figure shapes are your main considerations.
  • Check the pack before comparing this variety’s ingredients, allergens or nutritional values.

Dirk

Dirk lists the variety as 1 de Beste Mini taai taai 500 g.

  • The product name makes clear that it’s mini taaitaai.
  • Use the pack to compare ingredients, allergens and nutritional values.

Lidl

At Lidl, the pack is the starting point for information about a specific food product.

  • Lidl directs customers to the product packaging for ingredients information.
  • Check the pack if allergens or nutritional values will influence your choice.

Digestives at Joybuy

These products are a good fit if you’re after a crisp digestive to enjoy with your tea. Choose between a standard biscuit and varieties with dark or milk chocolate. If you’re looking for the spiced flavour and chewy texture of taaitaai, you’ll want a different kind of biscuit.

McVities Digestive Original, 400 g

McVities Digestive Original, 400 g

For anyone who prefers a standard digestive with their tea to spiced taaitaai. The pack contains 400 g; if you need to avoid wheat or milk, check the current ingredients and allergen information.

View at Joybuy
McVitie's Digestives with Dark Chocolate, 266 g

McVitie's Digestives with Dark Chocolate, 266 g

For anyone who fancies a digestive with dark chocolate alongside their tea instead of a plain biscuit. The pack contains 266 g; if you need to avoid wheat, milk or soya, check the current label.

View at Joybuy
McVitie's Digestives Milk Chocolate, 266 g

McVitie's Digestives Milk Chocolate, 266 g

For anyone looking for a milk chocolate digestive to enjoy with tea. The pack contains 266 g; if you need to avoid wheat, milk or soya, check the allergen information on the pack.

View at Joybuy

Frequently asked questions

Is a digestive always a better choice than taaitaai if I’m watching nutritional values?

No, it depends on which values you’re comparing. Per 100 g, Albert Heijn lists 16 g of sugar and 21 g of fat for AH Digestive, compared with 39 g of sugar and 3 g of fat for AH Taai taai. Also consider the amount you actually eat.

How should I use Nutri-Score when choosing biscuits?

Use Nutri-Score to compare the composition of similar products, not as a standalone verdict on one biscuit. According to the Dutch government, the logo was introduced in the Netherlands on 1 January 2024, but businesses aren’t required to display it on every product.

Is taaitaai suitable if I need to avoid gluten or milk?

Don’t assume so for the Albert Heijn, Jumbo and PLUS varieties reviewed: their ingredient information lists wheat and rye, and milk is also listed for these products. Always check the ingredients and allergen information on the specific pack to make sure it meets your requirements.

How should I store taaitaai or digestives after opening?

Follow the storage instructions on the pack and seal the biscuits well after opening. Albert Heijn recommends keeping AH Taai taai in a sealed tin; also check the best-before date on your product.

Where can I find allergen information for a biscuit at Lidl?

Check the packaging of the specific product. Lidl directs customers to the pack for food ingredients information; if you need to know in advance, you can ask Lidl about the product in question.